D.A.ΡޥΥå"Technology First, Needs Last"ˡΤݤˤ϶ǤΤΡʤȤʤҤä봶"Activity-Centered Design"ȤƤȯŸ뤤Ϥ䴰복ǰȤơֶǤפɤ绿ʤΤ...
ͤΥեδξλȤʤʤäǥץ쥤ˤϤʸդץȤ椬ŽäƤ롣

ǥӥͥǥοʤ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ
10ǯ餤ˡʤΤϤʳܤ仨ɤཬʤäΤǡˤäHBRȤε˽񤤤Ƥä⤷ȼʬʤξʲ򤷤ƽ񤭤Ȥ᤿ΤȻפ"Technology First"Ȥϡ֥ǥ륳С󥹤ǽˤ뵻Ѥ䥤եפƱȤؤƤΤȻפ

ʤȤʤҤääΤϡ"The inventors will invent, for that is what inventors do"ȯԤȯ򤹤뤫ȯԤʤΤˤȤȤΤ˿ʤȯפȤϴְäƤʤȻפ֥ͭ̾ "Apple is going to reinvent the phone"Ȥդ⤢롣ѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤȸäƤΤޤûåΤʤǤäɽȤϻפνͭ̾ïΤΥǥ󡩡٤̲"The Design of Everyday Things: Revised and Expanded Edition"Ǥ褦ʤΤǡǤʪĤ򤫤⤷"Activity-Centered Design"ʤɤȶ˾ܤ⤵뤫⤷ʤ

ͤϿӥͥȯȤǥ󤹤Τɽۤ褤ΤǤϤʤȹͤƤ롣ȯǥ󤹤ۤˡȤƵ뤳ȤǽˤʤȤפ

ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣㡼ޡƥ

Υǥʡޤ٤ȤϡޤïⵤŤƤʤŪʥˡסΡޥΥåǤ"unspoken hidden needs"򸫤ĤȤȻפϤäȤλ˰ŪǺѲǽʵѤǤϲǤʤꤢ뤤ȤǤʤˡǤäơ٤Ƥο͡ޤΤȤȤơ뤤̵ռΤˤƤ뤳Ȥ

ץȤΥåեߡƥ󥰤Ԥä롢ե󥷥Υ쥹ȥǿ򤷤ȤˡСΰͤƹͤȤβä"serendipity"ʥǥԥƥˤȤդˤʤäѸǤ¤Ǥ褦ܸбդ򸫤ĤʤΤڥǥˤȡֲõƤȤˡõƤΤȤ̤βͤΤ򸫤ĤǽϡǽؤաפȤΤȤֿͤӥͥפĤˤϥǥԥƥɬפפȸäȤˡबּ¤ϻ⺣̤ξƱȤäפ夬ä
  • Ѥ䥤ե򸫤ȤޤƤ֤ɤ餳ŪʥˡǤפȤΰճȯǽ
ӥͥΥǥʡˤϤΥǥԥƥԲķȻפˤˡŪʥˡפȤΤõȤƤǤäƤ⤽ʬ褹٤ȤưռƤɬפ롣ǤʤƤϡѤ䥤ե򸫤Ȥˡ֤פȻפĤȤʤ¾ͻȤƤȤ館뤳ȤǤʤʤӥͥΥǥʡˤȤäơǥӥƥɬפǽϤǡŪʥˡ򸫤Ĥ뤳ȤϺǽλŻǤ롣ΣĤˤäơ֥Τ褦ïפĤʤäʤ򤢤ȯפΤ褦ФȤǤΤ鵻ѼԤǤʤȤȯϤǤ롢Ѥ򤹤Ϥɬפ¤ϥǥץ쥤Žä֥ǥӥͥǥοʤפˤϡ0֤ȤƼ񤭤ǡ֤ⵤŤƤʤŪʥˡõ褹٤פդäƤ롣

" The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then "needs," and finally, essential."

ޤѤǽơʡƿץꥱ󤬲ŬˤʤϢƥˡäȸ߲Ǹˤ줬ɬԲķʤΤˤʤ롣

Ρֿץꥱ󤬲ŬˤʤϢƥˡäȸ߲פȤʬ˶̣ʤ⤿餹ץꥱ󤹤ʤ桼θϡʤʤԾ˼ʤޤǤˤʤäΡïⵤŤʤäߥˡΡŪǤ뤬椨ˡ򤵤ޤǤ˻֤ΤȸΤȡiPodиȤΤȤͤȤ狼䤹2001ǯiPod1,000ʤβڤݥåȤ...פȯ䤵ƤȯŪʥҥåȤȤʤޤǤ2ǯʾ夫äƤ롣δ֤̤ȤWindowsˤбȤĤβϤäΤδŪʥץꥱѤäƤʤ֥ץꥱ󤬲ŬˤʤפȤϡ͡桼θ˴ˤϻ֤ȤȤȡץꥱ󤬲ƥ桼θŬˤʤȤȤ2Ĥΰ̣ΤȻפ

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