ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2013ǯ12

ɤäƥΥ١򵯤ȤȤˤĤƤϿ¿ܤǻʬϤҲ𤵤Ƥ롣ƥΥ١򵯤ˡץεȯǡ¿Υ󥵥ƥ󥰤¸ߤ롣ǥץȤ䥵ӥȤƼ¸ȤǻȲ굯Ȥ뤿ΥΥϥ⤢դƤ롣
ޤä桼θ󶡤͡Ѥ褦ʥǥʥΥ١ϤñˤǤ뤳ȤǤϤʤβǽ̵¤¸ߤȿƤ롣ǥˤƤϡҤȤĤΥΥ١ˤäɥХơݻǤ֤϶üûʤäƤ롣ΥɥХơݻ뤿ˤϼΥΥ١ɬפǤꡢ軰ԤˤȤäƤ⤽ΥɥᥤǼΥΥ١򵯤󥹤ϻĤƤ롣

ǥ׹ͤȤͤϹˤäƲǽˤʤäΥ١λ򸫤Ĥ뤳ȤǤʤΡޥϥǥ׹ͤǤϥǥʥΥ١߽ФȤϤǤʤȸäƤ뤬ͤϥǥ׹ͤˤȤߤޤ륢ǥȻפäƤ롣ΥǥŪʷΥɥΥ֤ʤΤɥιǤ˲᤮ʤĶΤΤʤΤΰ㤤Ȼפ
Ϥäȴ󤻽ʴ꽸ޤˤΥץȤ֥쥤󥹥ȡߥ󥰤ޤʤΤ褦ʻפĤȡ¸褦ȤѼŪмŪʾǮˤäƤޤʤ

ǤϤߤʤ󡢤褤ǯ򤪷ޤ궳

Υȥ꡼ϤƤʥ֥åޡɲ

󡢡֤ɤǤǤξڤİפȤŪʥˡפ򸫤Ĥ

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

ɤʤ餷塼Ǥ⡢줬ְä褷褦ȤΤȤޤäͤʤ褷褦

ơϥΡޥΤפʤΤɤʤ˥ΥեĴե롼פؤΥ󥿥ӥ塼ʤɤԤäȤƤǸ뤳ȤϤǤʤָĤפΤϡפǤϤʤ

  • ͤ
  • ȤǽǤ

ȽǤŪʥˡפǤȤȤռƤʤФʤʤŪˡΡŪʥˡפ򸲺߲Ǥʤäϡ

  1. ŪʥˡפǤȤȽǤְäƤ
  2. 򸲺߲뤿ΥץȤְäƤ

Τ줫򡢤ͳȤƹͤ뤫⤷ʤ2Ĥˤ礭ʰ㤤Ϥʤ뤤ϤɤͳʤΤϤäꤵ뤳Ȥ񤷤⤽Ūʥˡפ¸ʼ¡˺ߤʤΤ顢¸ߤʤäȷŤΤ⤪߲ƽơŪʥˡפǤäȤǤȤȤǤ뤫⤷ʤषֿ桼θפ߽ФȹͤۤơŪʥˡפϡֿ桼θפ߽ФκǽμȤߤɸ˲᤮ʤʤˤΤ褦

2001ǯ1˥ޥåɥݤǽiTunesȯɽȤ֥ϼΤ褦˸ä

Mac can become the digital hub of our emerging digital lifestyle, adding tremendous value to our other digital devices.

MacϡƩĤĤǥ饤եˤǥϥ֤ȤʤäơʥǥǥХ餷ͤͿ

ڤ˴ؤƤСλǤCD鲻ڤiTunes/Mac˥ԡiTunesDzڤԽԽڤCD-R˾ƤդCD WalkmandzڤȤƤä

ipod1

Ƥ褷褦Ȥ桼ϡ֤󤢤CDǤʤפȤΤʤȤΥ᥿ǡ鼫ưŪ˺ǡ١ˤäơ桼ƥ̾䥸ʤɤʤõʤǥץ쥤ꥹȤԽ뤳ȤǤ뽨ʥ桼󥿥եiTunesȤץꥱǤ褹롣

ipod2

2001ǯ10iPodȯ䤵줿1,000ʤβڤȡiTunesΥǡ١Խץ쥤ꥹȤ򤽤Τޤ޻٤褦ˤʤä˥ۥȤŪʥ桼󥿥եˤäơ֤ɤǤǤ1,000ʤ椫ξڤİȤǤפȤ桼θ߽Ф

ipod3
2003ǯ4iTunes Music Store򳫻Ϥ10ˤ褦䤯WindowsؤiTunes󶡤򳫻ϤMacμ줿iPodΥ֥쥤Ϥޤ롣

ipod4


iTunes Music StoreϤˤäƤϡŪǤϤʤ¸ΥХ塼ˤȤϤȤ襤˻֤äδ֤WindowsiTunes󶡤뤳ȤǤϤ֤ɤǤǤξڤİפȤŪʥˡ桼θ󶡤iPodȤŪʥǥХϡñʤMac̥Ϥ夵뤿ΰĤμյȤ֤ŤϤ뤫ĶͤäƤiPodȯɽȤ֥Ϥ˵դƤ餺Ƭη׻ϰȤMac > iPodäΤ

Ǥϡ֥Τ褦MacȤߤʤ桹ξϤɤͤ뤳ȤǤ
֤ɤǤǤξڤİפȤŪʥˡפƥȤ褦WalkmanȤ¸ǥ֤ɤǤǤ⼫ʬڤİפȤݥǥˤ鿷Ѥ䥤եȤǤŪʥˡפ򸫽ФȤƤơSound Jam MP򸫤Ȥǥԥƥȯ֤ڤäƹԤ褦ˤ뤳ȤǤפȤȯ򤷡ֿ桼θפ߽ФκǽμȤߤɸȤơ֤ɤǤǤξڤİפȤŪʥˡפꤷ٤ƤCDβڤWindows PCMacSound Jam MP١ˤץꥱ󥽥եȤǴߥ塼åץ쥤䡼˥ԡФΤǤϡʤȤΥ᥿ǡˤäƼưŪ˺ǡ١ˤäơ桼ƥ̾䥸ʤɤʤõʤǥץ쥤ꥹȤԽ뤳ȤǤ뽨ʥ桼󥿥եץꥱ

ֲڤοCDʬȤɴʤȤʳǤС֤ɤǤǤξڤİȤǤפȤǽꤷŪʥˡפȤȤˤȤɤޤ뤫⤷ʤäƤCDƤβڤߥ塼åץ쥤䡼뤳ȤǤäϤäȰäƤ롣ּʬ٤פȤȤֿʤФʤФʤ餤פȤѤ롣ΤiTunesΥǡ١ȥåۥˤäơʾǶʤõȤ˴ñͤε䴶Фİʤפ⤫٤ϰϤˤϸ³롣γ¦ˤʤϤʤʤ֤ζʤİפõоݤȤϤʤ餺ƤޤβڤäƤɬפʤ󤫤ʤפï⤬ͤȻפʬİڤ֤ΤǤС˹ʥƥȤǶCDʤǤȡ

֤ɤǤǤξڤİȤǤפȤǽꤷŪʥˡפ¸ǥ롢ʤ桼θǥ󤹤Ǥɤˤ֤ĤäȤCDʬȤɴʤǤϤʤʤʤβڤ֤ȤǤȤ顢ޤä桼θ󶡤ǤΤǤϤʤȹͤͤơ֥桼ڤ֡ΤǤϤʤߥ塼åץ쥤䡼ʤץ쥤Ȥȯۤž򤷤ޤäʥåե⡼ɤ顢桼äʤ˴ϢΤʤ
ߥ塼åץ쥤䡼֥˥Ȥץ쥤ꥹȤޤǡåե⡼ɤʹƤơʤʤ֤ȤʤäϤζʤλδĶ䵤ʤɤǰݤ㤦ΤˤʤäƤȤϤʤCDäư٤ʹʤä褦ʥХεˤʤʤäơ餽ΥƥȤζʤõϤ᤿ȤʤäϡޤˤޤǤˤʤäθ

iPodȯ12ǯвᤷδ֤ˡǥХ䥯饦ɤѲǽʥƥĤ̤ȤνѥȤΥХ󥹤ŪѲƥĤʽѤ١ˤޤޤʥץꥱ󤬡ޤǤǤʤä߽ͤФʹ֤Υޥ͡Ķ̤ΥƥĤΤҤξǴǤ褦ˤʤäΤ֥åͥ뤬äƤ

"I actually think iPhone was actually an exchange of iPod ecology."

ïiPodȯƤ⤤
 
ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred
Υȥ꡼ϤƤʥ֥åޡɲ

ΤȤD.A.ΡޥïΤΥǥ󡩡פβʤɡǶɤܤɤ֤ʤ餤񤤤Ƥ뤬ΡޥˤϤäȤäƤĤѤƤޤ

Engineers and business people are trained to solve problem. Designers are trained to discover the real problems. A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

󥸥˥ӥͥѡ褹뤳ȤĹƤ뤬ǥʡϿȯ뤳ȤĹƤ롣ɤʤ餷塼Ǥ⡢줬ְä褷褦ȤΤȤޤäͤʤ褷褦

ΡޥΤ̤ơĴҤǥ󥸥˥ȥӥͥѡФǥʡȤǸäƤ롣ˤѤϡСɥӥͥӥ塼Web˷Ǻܤ줿Τȥǥ׹פȤ˼Τ褦ʸ롣

⤽֥ǥ׹͡פȤϲʤΤñ˸Сȿ͡ʹѤ򿼤ƶ桼Ū˵ƤΤΤʤ顢ץȥԥ󥰤̤ơ桼θ󶡤륤Υ١󡦥ץɤǤ롣

ΰռϥǥʡǤʤ󥸥˥ȥӥͥѡĤ٤ΤȻפơ黰Ԥä줾줬ʬΰʳ2Ĥΰؤ򿼤뤳ȤˤäƥΥ١򵯤Ȥǽˤʤ롣

ʤȤθΤĤεǡˡޤǽ񤤤ƤȤ򿶤֤뤿ˡCD/MDWalkmaniPodȯۤץͤƤߤ
Υץϼ2ĤΥƥåפˤ櫓롣
  1. ޤⵤդƤʤŪʥˡפ򸫤Ĥ
  2. 桼θǥ󤹤

ޤޤⵤդƤʤŪʥˡ٤ɤĤ롩פǽ񤤤褦ˡߡʤˤϡ֤ɤǤǤ⼫ʬڤİפȤˡWalkmanˤäƤ롣Υ桼ιưѻƤߤ褦桼CDCD椫鼫ʬäƽФ롣ܤξCD󥿥뤷MD˥ӥ󥰤Ȥͤ¿ʳξCDΥ󥿥Ȥӥ¿ʤäˡδѻˤäơ桼ȯ뤳ȤǤ㤨СİƤ뤦WalkmanΥХåƥ꡼ڤƤޤäCDФ롢CDƤޤäWalkman֤˺ƤޤäǤȤCDֻ֤ʤäѤäƻäƤCDȰ㤦ڤİʤäCDޤƤʤڤİʤäCDǤФ椬äѤˤʤ롢äƤCDǤʤCD̤ΥƤޤäƴְ㤨...ɤʺ٤ʤΤǤ⤯ʤȻפΤǤ⡢ǤˤʤΤǤ⡢ʤǤ⤫Ǥ󤹤롣⤤ʿͤΩΩäƹͤ롣󡢼Ϥοͤե롼פ򽸤᤿󥿥ӥ塼⻲ͤˤߤǤϡץȤˤĤƤΥͥåȾǤο͡ΰոĤ֤䤭򤢤Ĥ뤳ȤưפˤǤ뤷⤷ץȤ󶡤ȤǤСץȤ˥桼ιưȤߤȤ߹ǤȤͤ٤

Designers first spend time determining what basic, fundamental (root) issue needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡ʥΡޥ

ƬΰѤˤ褦ʡǥʡӥͥѡ󤫤β줿Ȥ󤫤³㤨Сӥͥѡ󤬡Walkman礭뤫龮ƤפȤCDФ뤫ȹԤ䤹ƤפʤɤȸǥʡϡˤޤȤбΤǤϤʤ桼Walkman礭פȤCDФפȤä򤤤ΤϤʤȡ΢ˤ֤ۤȤפϲͤ뤳ȤϤȤȤ

ǤϤäȰäץȤǥʡޤˡޤïⵤդƤʤŪʥˡפ򸫤ĤƤߤ褦󡢤ǤiPodȤƤϤ롣
ޤ󤷤줾ˤĤüñʲͤƤߤ롣Хåƥ꡼礭롢ͽΥХåƥ꡼Ӥ롢CD򾮤롢CDפˤ롢ڤäƹԤ褦ˤ롢ξDzڤǤ褦ˤϥ֥쥤󥹥ȡߥ󥰤Ǥ⤤ݥȥåȤȤäǥФǤ⤤뤤ϰͤ礭Υ쥹ʤǥǤޤ߹΢Ǥ⹽ʤˤ˽񤭤ȤǤ⤤ΤĤΥǥϥץȤβȤƼ»ܤ뤫⤷ʤ󤷤ܼ򤹤뤳ȤŪǡ¿ξϲŪʲĤ뤳ȤϤʤǤΤŪʥǥʤɤä˸Ĥ뤳ȤϤʤΤ顣
κȤ˽פ¿ȤñʲȤ߹碌椫Ūʥˡפ򸫤Ĥ롣ŪʥˡפΥݥȤϼ2
  • ͤ
  • ȤǽǤ
ͤפȤϡˤäƤޤǤˤʤäޤäͤ󶡤Ǥ뤳ȡΥϡɥ뤬⤤ȤïפĤƲ褷äƤ

ȤСʬλäƤ벻ڤ֤ȤǤ󤷤ΤĤϲ褵롣CDäƤ櫓ˤϤʤ顢̤Υǥ˥ԡ뤳Ȥˤʤ
Ǥ1999ǯˤϡ饹٥COMDEXȤԥ塼ϢŸSony꡼ƥåޥȯɽˤRioȤꥳ꡼Ȥäӷڥץ쥤䡼ȯ䤵ƤѤǥCD٤ФϤ뤫˾Ĥ⤯ȤϲǽˤʤäƤĤΥǥ̤12CDβڤǼ뤳ȤǤCD˲äƿǥδȤ;פʺȤ̤ˤʤäƤä˥꡼ƥåޥǻѤMagicGate꡼ƥåϲʤ⤯äƤ뤹٤ƤCD꡼ƥå˥ԡȤȤϹͤʤäΤǡȤơ֤ɤǤǤǤʤΤʤ˼ʬڤİפȤˡƤ˲᤮ʤä֤ۤȤפϡCDФפȤȤǤϤʤ

ֲڤäƹԤ褦ˤפȤե졼˽Ф路Ȥϲܤ⤷ʤ֤áפȻפִ֤롣ñܤβʤȤƤǤʤˤäƤޤä桼θ󶡤ǤΤǤϤʤȡʬʻäƤ뤫ͤȤɴʤʤ뤤¸ߤ뤹٤Ƥζʤ긵ξʥǥХˤäȤ顣ϤޤǤηӷΥߥ塼åץ쥤䡼ȤϤޤäۤʤ뼡Υ桼θ󶡤Ǥ롣μ¸ϤȤ⤫ȤơϤɤʥ桼θʤΤäȤϤȤͤ롣

֤ξDzڤǤ褦ˤפȤե졼򤽤ϡ2013ǯȤƤˤޡiPod/iPhoneiTunes Store鲻ڤɤǤȤ¸ǥ뤬ƤʾŪʥˡ򸫤Ĥ뤳ȤˤĤʤȻפΥ١ϤʲˤĤƹͤƤ롣

ơʥ֥Τ褦ˡSound Jam MP򸫤Ȥ֤ϻȤפȻפȤˤʤ롣Ϸ褷ƶǤϤʤ

  • Ѥ䥤ե򸫤ȤޤƤ֤ɤ餳ŪʥˡǤפȤȯǽ
ӥͥΥǥʡˤϤΥǥԥƥԲķȻפˤˡŪʥˡפȤΤõȤƤǤäƤ⤽ʬ褹٤ȤưռƤɬפ롣ǤʤƤϡѤ䥤ե򸫤Ȥˡ֤פȻפĤȤʤ¾ͻȤƤȤ館뤳ȤǤʤʲ

Ƥ뤤ĤȤǽǤײ꤬⤫֡ǡֲڤäƹԤ褦ˤפȤǤƤ٤ƤβڤPCƴߥ塼åץ쥤䡼˥ԡФΤȡβϡ¸ߤ뤹٤Ƥζʤ긵ξʥǥХˤäȤפȤȤޤǤãƤʤ

Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ ʥΡޥ

͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯Ѥοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣Τ٤ƤŪʥˡλѲǽʵѤˤäƸ߲뤳ȤǤ롢ʤȤǽŪʥˡˤϸ³Ϥ롣֤ޤǤηӷΥߥ塼åץ쥤䡼ȤϤޤäۤʤ뼡Υ桼θ󶡤ǤפȤӥŶƤϤʤǼʬ򤴤ޤХ桼Ϸ褷ƤĤƤʤ
ּʬäƤCDβڤäƹԤȤǤפȤˤäơ֤ɤǤǤξڤİפȤߥˡ򸲺߲ǤϤˤŪˡ꤬СΥץȤʤꥵӥ󶡤褦Ȥ¦⡢ǥ󤹤Ǻǽϵդʤä桼θȤβͤȯ뤳Ȥˤʤ롣

󡢤ϥ֥ιͤץȤ餫˰㤦äȥ֥Sound Jam MP򸫤Ȥ֤Macβͤ夵Τ˻ȤפȻפäϡDesign Crazy: Good Looks, Hot Tempers, and True Genius at Apple [Kindle]˵ϿƤ롢iPodοǺߤ˼ϤiTunesWindowsˤŸ٤ȥ֥˿ʸȤΥԥɤǤ롣

JON RUBINSTEIN
We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said "Were going to do it." And Steve said, "Fuck you guys, do whatever you want. Youre responsible." And he stormed out of the room. 
 
桹ϡWindowsiTunes󶡤뤳ȤˤĤƥƥ֤¿ε򤷤ƤĤ˥եȻϡֲ桹Ϥޤפȸäƥ֤ϡ֤ä졪ʤ褦ˤ뤬ǤϤȤ衪פȤäӽФƤäƤޤä

AppleCEOФΥ֥ˤȤäơϺβäϤ֥ɤλiPodפĤΤʤ

Apple2001ǯ19˥ե󥷥dzŤ줿ޥåɥݤǽiTunesȯɽiTunes2000ǯ˥֥CEOľAppleθSound Jam MPȤեȤ򸵤ˡApple˰ҤγȯԤȯΤȤ֥ϡƱ˥ǥϥֹۤȯɽƤ롣ѥ󤬤ޤޤʥǥ뵡ϢȤ뤿Υϥ֤ȤƤôȤˤäơǥ뵡郎͡Υ饤եäȳڤˤΤˤʤȤΤ
"Say hello to iPod. 1,000 songs in your pocket."ȤåԡǽiPodȯɽΤϤǯ1023ˤʤ롣iTunesȥǥϥֹۤƱȯɽΤ顢ΤȤǤiPodȤǥ뵡Υ᡼ϤǤƤϤAppleiTunesȯɽľ˷Ӳڥץ졼䡼λԾĴϤᡢ줫iPodγȯꤷ褦ʲ

֤ǤiPodȤǥ뵡Υ᡼ϤǤƤϤפȽ񤤤ΤȤΥץ쥼Υ饤ɤ򸫤ƤߤMacˤCD WalkmanĤʤäƤ³
 
ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred
Υȥ꡼ϤƤʥ֥åޡɲ

Ҥδ¸ʤͭѤ˴Ϣʤˤä̤Υɥᥤ˻ȤΥ١άϡҤΥԥ󥹤¿Ѳ俷ȤϽФƤȤߤΥʥꥪȤʤ뤳Ȥ¿ȤΥԥ󥹤ȤƤϡѤʪήͥåȥʤɡޤޤʤΤͤ롣Τ褦ʼȤߤϡɬȤäƤۤSWOTʬϤϤޤ롣ƵѤêҥ󥰤ʤɤ¿ʻ֤ȥ꥽䤷ơΤSWOTʬϿޤ롣οޤˤơΥ١Τ˽줿С©ĤƤΤ©ϵ夬Ȳ롣

SWOTϤҤȤޤ֤ƤơνΥΥ١ΥޥȥåޤέˤĤ
λȤƵ󤲤AppleҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäƲڤȤɥᥤ˻פǹͤƤߤ

innovation_matrix

AppleϤʤֲڡפΤԥ塼ȲڤȤɥᥤϡڤޤʥǤäˤϤޤäϢʤä

ޥ󤬸߲֤ɤǤǤ⼫ʬڤİפȤˡϥޥȤμդΥƥˤäƽʬ졢ǥΥǥ벽Ȥ礭ѲˤƤ֥쥳ɤơפ˥ӥ󥰤פȤCDMD˥ӥ󥰤פѲǡǥ륳С󥹡ʻͻˤϵʤäʲ

MP3ʤɤΥԥ塼ǰȤǤǥ벻եեޥåȤи2ĤΥɥᥤ˴Ϣޤ줿
ñ˹ͤС⤷ǤˡֲڡפȤɥᥤˤȤiPodϤäȤ魡ΥѥˤʤäϤξԤΰ㤤ϤǤ˻äƤΤ䴰٤ΤդˤʤäƤAppleϡּҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäơֲڡפȤɥᥤ˻ǤˡֲڡפȤɥᥤˤȤξϡ֥ԥ塼OSץꥱ󥽥եȥ˴Ϣ뵻ѤƳơiPodϤäȤȤˤʤ롣
ʤ줬AppleˤǤơֲڡפȤɥᥤˤȤˤǤʤäΤ󥤥Υ١ΥޤȤ⤢ä⤽iPodΤ褦ʥǥפĤƥޤ򴶤ޤǤ˻äƤΤiPod˥ߥ塼åץ쥤䡼Ȥκ¤å줿ȤηбļԤϡּʬϹäƤiPodʺꤿäɡ˺ʤäפȸäƤΤiPodȤϲ̤ƤɤΤ褦ʤΤäΤ

iPodˤMP3Υߥ塼åץ쥤䡼ϤĤ¸ߤƤϡ֤ɤǤǤ⼫ʬڤİפȤCD/MDΥޥǤǤƤˡñ˥ǥ뵻Ѥ֤˲᤮ʤä֤ɤǤǤξڤİפȤߥˡʲˤ򸲺߲褦ȤΤǤϤʤäAppleΤ褦άiPodϤϤ狼ʤޤǤդͤͤʤ˳ƤϤʤ褦˻פ

Hill climbing. This method is the secret to incremental innovation. This is at the heart of the human-centered design process. Does hill climbing always work? Although it guarantees that the design will reach the top of the hill, what if the design is not on the best possible hill? Hill climbing cannot find higher hills: it can only find the peak of the hill it started from. Want to try a different hill? Try radical innovation, although that is likely to find a worse hill as a better one.

ҥ륯饤ߥ󥰡ϥ󥯥󥿥ʥΥ١ǤꡢHCDΥǥץ濴˰դƤ롣ҥ륯饤ߥ󥰤ϤɤʾǤͭΥǥˤäơε֡ʥҥˤĺã뤳ȤݾڤƤȤƤ⡢ɤε֤äƤȤϸ¤ʤҥ륯饤ߥ󥰤ǤϤ⤤֤ȯ뤳ȤϤǤʤФϤ᤿֤ĺȯ뤳ȤǤ¾ε֤ФäƤߤʤǥʥΥ١ƤߤȤäȤ⤽ϡɤΤȤƤ갭֤򸫤Ĥ뤳Ȥˤʤ꤫ͤʤ

D.A.Ρޥ󤬡ïΤΥǥ󡩡פβǤǸäƤǥʥΥ١ȡΥ١ΥޥȥåέƱȤǤϤʤˡΤˤ뤳Ȥ񤷤ȤǤ˻̤äƤȻפ

Apple2001ǯ19˥ե󥷥dzŤ줿ޥåɥݤǽiTunesȯɽiTunes2000ǯ˥֥CEOľAppleθSound Jam MPȤեȤ򸵤ˡApple˰ҤγȯԤȯΤȤ֥ϡƱ˥ǥϥֹۤȯɽƤ롣ѥ󤬤ޤޤʥǥ뵡ϢȤ뤿Υϥ֤ȤƤôȤˤäơǥ뵡郎͡Υ饤եäȳڤˤΤˤʤȤΤ
"Say hello to iPod. 1,000 songs in your pocket."ȤåԡǽiPodȯɽΤϤǯ1023ˤʤ롣iTunesȥǥϥֹۤƱȯɽΤ顢ΤȤǤiPodȤǥ뵡Υ᡼ϤǤƤϤAppleiTunesȯɽľ˷Ӳڥץ졼䡼λԾĴϤᡢ줫iPodγȯꤷ褦ʲ

  • Ѥ䥤ե򸫤ȤޤƤ֤ɤ餳ŪʥˡǤפȤȯǽ
ӥͥΥǥʡˤϤΥǥԥƥԲķȻפˤˡŪʥˡפȤΤõȤƤǤäƤ⤽ʬ褹٤ȤưռƤɬפ롣ǤʤƤϡѤ䥤ե򸫤Ȥˡ֤פȻפĤȤʤ¾ͻȤƤȤ館뤳ȤǤʤʤӥͥΥǥʡˤȤäơǥӥƥɬפǽϤǡŪʥˡ򸫤Ĥ뤳ȤϺǽλŻǤ롣ΣĤˤäơ֥Τ褦ïפĤʤäʤ򤢤ȯפΤ褦ФȤǤΤ鵻ѼԤǤʤȤȯϤǤ롢Ѥ򤹤Ϥɬפʲ 

֥ǥԥƥפȤդ򥤥Υ١˴Ϣ˸ꤷ̣ǻȤä֥Sound Jam MP򸫤Ȥ֤ϻȤפȻפäΤϥǥԥƥƤʤAppleܶȤǤʤֲڡפȤɥᥤǡֻȤפȻפȤǤΤϥ֥ȿȤ⳸ʤȤäƤޤȡޤ©Ф
AppleϤʤֲڡפΤȤΤ뤳ȤϤǤʤ⤷
Sound Jam MP˽вä餫⤷ʤȥʡ褦

뻺Ȥǥޥ롣ΰ̣ϡȤˤȤˤˤʼΤ礭ѲƤޤȤȤ

ǥ벽ʵѡˤȥ󥿡ͥåȡʥեˤˤäƻȤΥɥᥤ֤Υܡ쥹ʤߡߤλɤʤ㤯ʤäƤ롣䤹䤹ʤäƤΤҤλȤμդ̤ΥɥᥤˤƤ⡢ƱͤˤδܥˡŪʥˡõζ̳ˤ٤ȻפΥåȤǤƤ顢֤ƤSWOTʬϿޤľƤߤв򤹤٤狼Ϥ©ĤƤˤϤʤȤ⡣
 

Υȥ꡼ϤƤʥ֥åޡɲ

ȡä¤ȡˤΥΥ١ˤĤơ¿ο͡ŪͳˤĤƤϡ֥Υ١ΥޡפϤȤƤǤ¿ʬϤʤƤ롣㤨СȤʤĹΤ˺Ŭȿ¸ݤΤ褦˥Υ١䤷ǤȤʬϤ
ȤĹάˤĤƤϥ󥾥դĹޥȥåפ뤳ȤǤ롣

anzof
ΥޥȥåǤϥΥ١ȤǤʬϤƤʤ褦˸뤬󥾥դ¿ѲˤĤƤ˿ʿľ淿Ȥ4Ĥʬ򤷤Ƥ롣ΤοʿȽ淿ϥΥ١άȤơĹάȤ߹ळȤǤΤǤϤʤȻפ¤ȤΥΥ١άͤˤϡʤȻԾȤ򡢤줾ξ̳ǰǤ뵻ѤȥɥᥤȤɽȤ狼䤹ʤΥ١Υޥȥå

innovation_matrix

ϥ󥾥դʿ¿ѲȸƤǤΤ˶ᤤǤ˳ƤбĻ񸻤Х塼ͥåȥ¿ѤƥץȤΥΥ١Ԥ̿Ȥɥᥤˤƥ᡼ǥ뵻ѤƳե५餫ǥ륫ؤΥץȥΥ١㤬롣
ϼҤδ¸ʤͭѤ˴Ϣʤˤäơ̤Υɥᥤ˻Ȥ󥾥դν淿¿ѲAppleҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäƲڤȤɥᥤ˻ƤϤޤ롣
ҤˤʤѤƿɥᥤػ롢륳󥰥ޥåάϷбĤΤ̥٥M&AʤɤΥץޤƸƤΤǤꡢ嵭ΣĤΥΥ١άƱǹͤΤǤϤʤ

äŴƻȤΤΥХ塼ͥåȥ˺ơ͢פȤܵҤδܥˡΩꡢ餽λѲǽʵѤ䥤եˡΡ͢פȤɥᥤˤ뿷ʥХ塼롣ƤΤΥХ塼ͥåȥƹۤ롣

εΰѤϭԤιͤƥǥ׹ͤΥץդȤȤǤ⤢롣ƻоˤʤ뤬ǥӥͥǥοʤפ⡢ǥ׹ͤΥץβȤ߹٤ƥåפ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
¤ȤȤɤ⡢ǥ벽ήǥեȥWebӥץȤȤ߹ळȤʤơͤϽФ뤳ȤϺ

ǤϭϤɤƳμˡȤäΤΤ
ˡĤƤ̤εǤޤȤƤߤ褦ȻפɤҥȤҲ𤵤ƤΤ뤤ϭμȤߤԤäƤǭ򸫽ФȤ⤷ʤ

Υ١ˤϼҤλȤ򥤥Υ١󤹤Ȥ̣ȡԾ˥Υ١򵯤Ȥ̣2Ĥ롣󡢴ȡʻȡˤˤȤäƤΥΥ١ԤˤäƴȤĤꡢλȤ礷Ĺ뤳ȤŪΥΥ١󤬷Ū˻Ծ˥Υ١򵯤줬¾ҤˤȤä˲ŪʤΤˤʤäȤƤ⡢Ϸ̤ǤŪǤϤʤ
Υ١Υޥȥåλ˰¡³Ƚ񤤤줬äƤ饤Υ١˼ȤΤǤ٤󥾥դΥޥȥåλԾ쿻ƩʳȯԾ쳫3ĤĹάˤɬ˰¡³뤳Ȥǧɬפ롣

Υȥ꡼ϤƤʥ֥åޡɲ

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