ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2014ǯ05

apple bites beatsAppleإåɥۥ䥹ԡΥ᡼Ǥ겻ڥȥ꡼ߥۿӥԤäƤBeatsBeats ElectronicsBeats Musicˤ
BeatsطʤˤĤƤϡƹ֤6/2˳ŤWorldwide Developers ConferenceWWDCˡפDz餫Υʥ󥹤뤫⤷ʤΥ֥Ϻ - ܻ5/2921:00˽񤳤ȻפΩäΥʥ󥹤Ƥʤ򤯤ʤͷǤǤϤʤ

ǯ1Appleȯɽ2013/4Qη軻ǡiPodǯƱȾʬApple夲Τ2%˲᤮ʤʤäƤȤ졢˴ϢiPodΥӥͥȤäƻ⤢ä

εǼΤ褦˽񤤤
iTunes Storeγڶ夲ˡSpotifyȤǥβڥȥ꡼ߥ󥰥ӥޤäƤƤ롣2006ǯ˻ϤޤäΥӥϡڤΤǤϤʤ9.9ɥۡʹդ̵ͭˤİȤǥ󶡤롣ά
ïiPodȯƤ⤤ԤȤǤΤϤäAppleSonyƤiPhoneAndroidΣĤΥץǤϤʤiPodWalkmanȤѤΥߥ塼åץ쥤䡼ޥ󥰤뤳ȤˤäƲǽˤʤΤǤϤʤͤϹͤƤ롣äȥΤ˴Ϣ䥳ƥĤФήѤ뤳ȤˤäơפĤʤä餷߽ͤФȤǤʤȼȤǤȻפ
줬BeatsطʤDr.DreJimmy IovineοͿȤǤ뤬¤AppleiPodѤ뿷иͤ󶡤ǥХȯƤΤ

iPodΡֿиͤΥǥפΤΥǥޥ󥰤δ鸫ľƤߤ褦
AppleϲڤȤƥĤήܤƿиͤǥ󤷤ڤ򶡵뤹롢ڤ롢ڤڤȤ򤽤줾쥢ץiTunesˤWebӥiTunes Music StoreˤȿʡiPodˤʬôӥߥ塼åץ쥤䡼ȤΤǥޥ󥰤
walkman-ipod
κǽŪʥ˸ơޤiTunesȤץ󶡤CDβڤMac˼̤βڤץ쥤ꥹȤԽǤ褦ˤƤCD-R˾ƤCD WalkmandzڤȤƤ򤷤줫iPodȯ䤷iTunes Music Store򳫻Ϥ뤳ȤˤäơCDȤʪŪʥǥߤɬפʤȤ桼򤵤ǥ륳С󥹡ʥǥѲˤ뻺ͻˤ

ڤʤɤΥƥĤ䥢ץꥱ䤬ӤƤȤϤAppleϥΤפ夲ƤҤiPhone夲ĴȤƤ⡢Tim CookiPodʤʤäƤiPodΥ桼iPhoneΥߥ塼åץ˰ܤΤ餤ȤϹͤʤڤΥΥåȤ⥹ޡȥեԾˤiPhoneΥϰϤ˸¤Ƥޤȥ꡼ߥ󥰥ӥʤɤζƬˤä夲ƬǤˤʤΤϽʬͽۤ뤳ȤάȤiPodΥǥޥ󥰤ɬפʤΤ
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
Ϥ꼡Ρֲڤ򶡵뤹׷ϥȥ꡼ߥ󥰤ˤäƿ͡PCХǥХDzڤȤȤ졢ΤΥץꥱפˤʤ롣

AppleBeats Electronicsϥإåɥۥ䥤ۥΥ᡼


Υʥإåɥۥ䥤ۥ˲ڤľܥȥ꡼ߥ󥰤줿ɤ
Ǥηӥꥢ礭ʱƶϤäƤAppleǤСȥ꡼ߥ󥰼Τ˥إåɥۥ䥤ۥ򥤥󥿡ͥåȤ4G5GǾ³뿷ʥӥͥǥĤ뤳ȤϤۤ񤷤ȤǤϤʤ椬ΤΥ󥿡ͥåȡIoTˤȤϲʤɤǤ뤦ˤäȤäƤޤAmazonKindle Paperwhite 3GΤ褦˥桼̿ռʤ褦ˤ

إåɥۥ䥤ۥ̤ɬפˤʤӥߥ塼åץ쥤䡼ǤϤʤ˥󥰤䤤ʥ˹碌ڻİǥХ򤤤Ĥͤ뤳ȤǤ롣ˤäѤΥǥХǤiPhoneǤϳʤ桼θȤǤ롣
İڤΥλץ쥤ꥹȺΤΥƥȤϤʤɤԤʤȤƥХΥץ꤬ɬפ⤷ʤ٤ǤPCХ뤫饢ǤWebڡWebץǤ⽽ʬ뤤ϲΥ󥿥եDzڤ򥷥åե뤷ꡢʤɤˤäƼưʤ뤳ȤʤɤñʤȤ󶡲ͤΤʥǥ̵¤˹롣إåɥۥ䥤ۥϸ֥餢餿ƥ֥ʥȥʤɤȥƥ꡼ĤɬפʤAppleϥ̾Ĥ줬ǥХΥƥ꡼ؤΤȤʤ
ipod-new
BeatsΥإåɥۥ䥤ۥΥǥϤإåɥۥ䥤ۥηˤʤAppleΤĤޤǤʤäǥβڻİǥХϤ˥ݥԥ顼ˤʤꡢiPhoneäƤʤͤAppleβڥȥ꡼ߥ󥰥ӥѤ褦ˤʤڤΥiTunes StoreȤϤۤɶ礷ʤ⤷ʤȯŸŪ礬ʤڤȤƥĤϡޤޤʿиͤ¤ǤǽäƤ롣äƥĤ¾ˤ⤢롣
 
ʾʤȤ񤭤ʤ顢⤷ΥץȤ˻äǤۤȤ򤤤ʤȻפä?Tim CookWWDCǰ㤦Ȥä顢ͤΤɤ餫ְäƤȤȤʾСˡ뤤ϤޤֿʡפǤƤʤΤǤޤ⤷ʤTim Cookʤʤʿ椵ޤ󤫡ޤʺƾСˡ

Υȥ꡼ϤƤʥ֥åޡɲ

⤷APIλ

äˤʤ뤬Andrew Chen2012/4/27Υ֥"Growth Hacker is the new VP Marketing" ǤäƤ롣
Today, the traditional communication channels are fragmented and passe. The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs. Business development is now API-centric, not people-centric.

ǤϡŪʥߥ˥ͥҲ٤ΤΤˤʤäƤ롣ʤΥץȤȻäȤ®ˡϡMBAΡʻʤġ˿ͤȤΤǤϤʤAPIĤäƣĤΥץåȥۡ󶡤뤳ȤǤ롣ӥͥȯϤޤ濴ǤϤʤAPI濴˹ͤ٤
ǤϡǤ¸ߤfacebookʤɤεʥ桼١ƤAPIѤץȤĤ뤳ȤˤäơTVʤɤŪʥߥ˥ͥǹȤäΨ褯ʬΥץȤγȻĹϤ뤳ȤǤȤȤäƤ롣ǤˤΥ桼١Ǥ¿ζ礬ȯƤꡢʤˤ⤽Υ桼١󶡤Ƥץåȥۡ¦λǤȤĴ⤷϶ʤʤ񤷤3rdѡƥȤơAPIѤӥʥץȡˤĤʥ桼١ΥץåȥۡѤǤ褦ˤƤ⡢տޤ褦ϪФƳȻϤ뤳ȤǤΤϸ¤줿ΥӥˤʤäƤޤºݤˡAndrew Chenε񤫤ưʹߤˤάΤʤ

¿ξ硢ʥ桼١ͭץåȥۡΥӥͥǥϡ桼Ƥ륳ƥĤڡӥ塼BtoBʤȤ빭ץåȥۡΤȤʤ鼫ΥӥͥͥǤꡢάˤäAPIѹ뤳Ȥи礷ʤФʤʤAPIѹʤƤ3rdѡƥΥץȤϪФåˤѹƤޤäȤ⤽ϪФΥåϸƤʤΤǺŬ뤳ȤǤʤ

ǤƬΡAPIλפȤդϤɤ̣ʤΤȤȤˤʤ롣
lean innovation
εǾҲ𤷤꡼󡦥Υ١ΥץǤϡ֥Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤ뿷桼θפʡʥΡˤWebӥȥץˤäƼ¸Ȥܻؤ1st StepȤơԤʤȥץȤ߹碌ˤƤ˼ȤࡣǤҤ٤褦ˡǤ˥ХեȤλǤ롣
ޡȥե䥿֥åȤ򥿡åȤˤץꥱμ¸ˡˤϡiOSAndroidΤͥƥ֥ץȤ뤫뤤HTML5ȤХWeb֥饦ưWebץȤ뤫2Ĥ褬롣ξȤ߹碌ϥ֥åɤȤ⤢뤬꡼󡦥Υ١ΥץǤϥͥƥ֥ץ򤪴᤹롣

WebץˤϤʥåȤꡢΥץȤǤHTML5ŰŪĩ򤷤iOSAndroidξؤбŪưפǤꡢAndrew Chenθ褦facebookƤAPIѤfacebookǸΨ褯ץȤγȻĹϤ뤳ȤǽǤȤ򤷤
WebץηWebСΥ˥󥰥ȤȤȤ󤤤ޤɤǽ餫鼫WebСۤ褦ȹͤͤϾʤAmazon Web ServiceGoogle App EngineʤɤΥ饦ɡPaaS˥ӥѤWebץꥱưȤˤʤȻפΥСCPUˤȥǥǡž⤬˥󥰥ȤȤȯ롣ΥС򤿤Ƥ뤳Ȥ٤ФϤ뤫˰¤ޤϤ˻Ϥ˥ե쥭֥˥뤷ƤȤǤΤǡƤ֥ΤŤΥǥޥ󥰡פ˼Ȥ⤦ȤȤˤȤäƤϤۤɤôǤϤʤ⤷ʤ

PCȥޡȥե䥿֥åȤȤ礭ʰ㤤ϥȥ졼PC٥ޡȥե䥿֥åȤ¢줿ȥ졼ʥˤ̤˾ץꥱϥ饦ɤΥȥ졼ӥ򡢤APIȤѶŪѤ٤
󥹡޸饦ɥӥˤϤĤμब뤬ʲ2ĤɽŪʤΤ
  • GMAILʤɤΥץꥱ󶡤륯饦ɥӥ
  • Google DriveʤɤΥȥ졼ӥ
ǤϸԤΥȥ졼ӥѤ뤳ȤꤷƤ롣Googleųݤʶ˶祵ӥɽPC/ϡɥǥʤɤΥΥȥ졼ؤȤƸƤǤΤˤʤäƤ롣

ʤiPodΤ褦ʥƥĤ񤹤ǥХξ硢饦ɤѰդ줿ƥĤХ륢ץ˥ɤƤʤž벼οޤ֤Τ褦ήˤʤ롣
1
iPodλˤϤޤޡȥե󤬺Τ褦ʷȹäƤʤäΤǡץMac/PCiTunesǤäξ硢Lean 1st StepǤϥƥġʲڡˤCD-R˾ƤƸʤǤCD WalkmandzڤȤήä
2
ʤƥĤǥХξϡƥĤήϾοޤΤ褦˵դˤʤ롣Nike+ϤΥѥ
Lean 1st StepǤλǤꡢ2nd Step3rd StepǤϤήѤƤȤˤʤ롣

꡼󡦥Υ١ȤϴطʤMailboxԤΥ饦ɥӥAPIѤХ륢ץꥱΤGMAILAPIѤiPhoneΥ᡼륯饤Ȥϡ᡼δŪʴǽȤƤGMAILƱʤΤǤ뤬GMAIL󶡤Ƥ᡼κ䥢֤εǽ򤹤٤ƥ磻פǹԤȤinsanity˥ץUIˤäơ̤ˤޤäƤޤ᡼ñ˽ǤȤޤǤˤʤä桼θ󶡤ޤ¿Υ桼ƤޤDropbox1ɥƤޤä

ޡȥե䥿֥åȤϥǥƥĤĤ롣᡼ˤȤäƤʲ㤤ؤĹʤɹޤʤ͡Ѥơ󥿡ͥåȤˤĤʤäƤȤȤ˻άͤ뤳ȤǤ褦ˤʤä
ˡPCλ٤ƺΥ饦ɤȥХΥ󥿡ͥåȤλϡץꥱä󶡤뤳ȤʤưפˤʤäƤ롣㤨Apple󶡤iOS(iPhone/iPad)γȯĶϻԤΤΤǤꡢޤ̵ͭˤ餺ȯץꥱApp Storeۤ뤳ȤϸĿͤǤǽˡοۤɤ⤢Х륢ץꥱǿ͡εȤ館뤳ȤưפʤȤǤϤʤȤ¤
  • Ϥɤʲͤ󶡤Τ
  • ¾Ȳ㤦Τ
2ΤˤƤɬפ롣

StorehouseȤiPadμ̿ͭץꥱ򤼤ҸƤߤƤۤiOS󶡤ɸUIġǤϤʤ餯ͥƥ֤ƥΥʥե졼ˤȤܤλؤˤiPadǤò̿ưαΥ桼󥿥ե餷
MailboxStorehouseϡХ륢ץꥱAPIȡƤäȤǥǤȤǤƤޤȤȤ򼨤Ƥ롣ΤäȤǥפĤʤΤȤˤץꥱλ 

ιTwitter (@kyosukek)ǤΤ餻ޤ
Υȥ꡼ϤƤʥ֥åޡɲ

facebookθ롼סUX TokyoפǾҲ𤵤줿ĹëUXܼˤĤơפȤΥ֥ɤǡַиͤǥ󤹤פȤȤˤĤƹͤƤߤ

񤤤ַикѡȤˮ⤢B.J.ѥ"The Experience Economy: Work Is Theater & Every Business a Stage"ǡи͡Experimental ValueˤȤդ˽ƽвäΤ1999ǯΤȤƼʬΡַи͡פȤդϤܤˤʤäƤ롣
кѲͤϥǥǥץȡʡˡӥƥڥꥨ󥹡ʷиˤ˿ʲȤǥƥȤϡʼʤɤ°Ѱ첽ƺۤʤʤꡢˤä̤˼褦ˤʤäʪŷ񸻤ʤɤξʤؤʤ䥵ӥǥƥʤˤʤ뤳ȤϤʤԾˤƶȤκ̲ˤʤפϥǥƥȸƤФƤ롣ǥ䥤󥿡ͥåȤʤɤεѤε®ȯãˤäʤ䥵ӥΥǥƥ®ʤǡʤ䥵ӥ󶡤Ȥϡʤ䥵ӥΤβͤǤʤʤ䥵ӥѤǸܵҤͤˤܤά侦άͤɬפȤ

ܤǤϷи󶡤ȤΤȤ򥹥ơ㡼ȸƤǤ롣֥ǥǥʡӥи˿ʲפȤˤɽƤ褦ˡи󶡤ȡʥơ㡼ˤϥӥ󶡤ץХȯŸȤƤ褦˻פϤܤ˸¤äȤǤϤʤʤȤǵ󤲤Ƥи󶡤Ȥ¿㤬ǥˡɤ䥹ХåʤɤΥӥȼԤǤ뤳Ȥ⡢ޤǤ¤ȤѶŪ˷и󶡤뤳ȤϺǤäȤϻ¤
ʲε
ޤΥӥȤˤĤƹͤƤߤ褦

ǡȤ䤢뤤ϤʤˤΤääơäȵĥä򤷤˹ԤȤˤʤäȤ褦¿ξɾȽΤ褵ʥ쥹ȥ򥤥󥿡ͥåȤǸɾι⤤ʤ뤤ͽϰϤǡ˥쥹ȥ򸫤ĤƤΥ쥹ȥΥۡڡ򸫤ʤꤷͽä򤹤ȤиϤޤ롣ΥۡڡϤ狼䤹äαФϤɤä⥵ӥ󶡼Ԥ󶡤ͤΰ

ƥ쥹ȥˬƤܳŪʷиȤ롣äȳڤ֤᤮դӤ򿶤ạ̈磻ˤĤƤδ񤭤Ϥ졢ʤ­ƻʧѤޤŹˤ롣Ǥʤ餷и롣
restaurant
񤭤ˤȥ磻βʡǶȥӥʤɤܤƤ롣ơβʤˤϺ˥դˤղòͤŤդʤɤμ¤ŹפĤƤ롣磻Ϥäȼ򲰤㤦Σܤ飳ܤβʤäǤζۤɾ

ޡȤʥꥨʤȤäȤä򤷤ơʤ餷򤹤򤷤Ƥ줿⤷ʤ񤷤ʥǻפʤ硼äƾФ碌Ƥ줿⤷ʤ⤷ȥǥȤΤȤ̾ʥդδۤʹˤ⤷ʤȥ磻ȤвľܤоݤǤʤΤƤʤۡڡäбŹĴʤʤɤˤäƹĶޤ᤿ΤӥȤ󶡤ͤӥ󶡼ԤϡΡ󶡲͡פ˲դ򤹤롣뤤ϡ󶡲͡פ뤳ȤˤäơܵҤʧۤ䤹Τˤ롣

ܵһǹͤ硢쥹ȥˬ줿٤ƤοͤΡ󶡲͡פФƱͤɾ򤹤櫓ǤϤʤ磻ФɾǤʤˤ褦ʥӥФɾͤˤäưۤʤ롣οͤιߤǤʤοͤΤΤȤξʤɤˤäƤ㤤ǤƤ󶡲͡פƱΤǤäƤ⡢βͤ󶡤줿Ҥַи͡פϿͤˤäưۤʤ롣ַи͡פŪʤΤǤϤʤ

Υ쥹ȥǤοޤ᤿ΤηиʧäвФƽʬ­ǤΤǤäȤͤ򴶤ʤСθܵҤϲޤˤޤѤ褦ȻפǤߤͥåȤǿ򤹤뤫⤷ʤޡƥŪ˸ʤС٥ȥեȤȤƤηи󶡤ϥƥ󥷥ȥХΤȹͤ뤳ȤǤ롣

ƥХå

쥹ȥƱͤˡܵҤϥХå󶡤ƤȷивʧäƤ롣Źä夿եɥ꡼Ź˥ȡƤʸåפKyoskeȥޥåڥǽ񤫤줿åפäƤäȾΰػҤ˹򤫤Mac򳫤ƤäȻŻ򤷤Ʋᤴи˿ɴߤΤʧä˥Ƥ̣ХåǤʤФʤʤȤȤϤʤ

뤤īĤνƥޡȥեä򤷤ʤ饰ǤʸΤޤޤ錄ŹФƤ椯ƤߴФΥޡΤĤåפΤƤޤǤηи⥹Хå󶡤ͤƤ̣ƱǤʤ̤ΥҡåפäƤ⤤ϤĻѤΥӥͥʥ˥ޥϼʬΥ饤եˤϥХå󶡤иMust HaveȹͤƤ롣
startbucks
쥹ȥȥХåϡи󶡤Ƥ뤬Хå󶡤иϤ餫˲ʳŪ˥ǥ󤵤Ƥ롣

ӥȤ⤦Ƥߤ褦Ź˥ǥ륫㤤˹ԤȤͤοͤˤĤƹͤƤߤ롣äͤȤⳤιԤ˻äƤ椯ǥ륫㤪ȻפäȤȤƤߤ褦

ҤȤϡ˥󥿡ͥåȤDzʤɾȽ򸡺ƵᡢǰͤβʤƬƤŹ˽Ф롣ǽŹǡʤʤθĤ롣᤿ˤĤƤΥͥåȾκǰͤŹ󼨤ƱͰ򤹤褦롣Ź϶Ф򤷤ʤ򤿤ƲǽʲʤȲûǤݥȤ󼨤롣ξ碌ȥͥåȾκǰͤ˶ᤤۤˤʤ뤬ҤϤŹФ5ʬۤɤ̤Ź˸ǤƱͤˡŹǤ󼨳ۤ礤˽ФƲʸĤ򤹤롣ŹۤξФȡȤä֤ŹۤɤŹޤ롣ŹֺƤ館ʤפȤʤ빥郎󼨤Ĥŷ뤹롣ݥȤޤȥͥåȤκǰͤۤξ¤ۤʧäơäƤ֥ɤΥǥ륫ˤ뤳ȤǤ

⤦ҤȤεҤϡĴʤˤäȤᤤŹΥ˹ԤɤΥǥ륫򸫤ȤȤʤ⤤ƤȡäƤŹ˳ιԤˤĤ롣褽ǥ륫ȴطʤäޤǡ¤ƱŹƿȤˤʤäʹҤ̤ʼ¤Ʊä٤֤줿äȡŹϤĤΥҤ¤٤ơʤΥ餬ιԤ˸Ƥ뤫ˤ狼䤹ʷ롣ڤȡΨΥ֤äƤ뤳ȡŤȤǤ⤭줤ˤȤ뤳ȡ餹٤ƤιԤΤ˹ͤ줿Τ褦˶Ūʾ򤨤ʤ顣¤٤줿餹٤Ƥ줾ħƤꡢɤǤ򤹤뤳Ȥʤ褦Ҥ֤ȤǤʤŹϵҤιԤˤĤƤä椫ҥȤݥȤǤҤȤĤε롣ιǤαߤ뤳Ȥ¿顢ɿˤʤäƤ뤳ε郎äǤȡҤɽ줿ۤʧݥȤĹݾڤˤƤƤ餤줿ǥ륫ͽΥХåƥ꡼ȥ饱äޤ򲼤­Źˤ롣
shop
ͤεҤϡивʧäƤռϤʤǥ륫ȤΤȰʧäԤξŹ󶡲ͤϡͰפǤꡢԤϡǫܵҡפǤ롣󶡲ͤˤäơҤϥǥ륫˻䏦鸫ȡβͤҤ󶡤뤳ȤˤäƹʥСˤȤŪãȸ롣

쥹ȥȥХåƱͤˡŹΤդεҤˤ֤褤㤤ʪǤפȤиޤ줿ѥΤӥȤȷиΥơ㡼ζϤɤˤΤ
The company - we'll call it an experience stager - no longer offers good or services alone but the resulting experience, rich with sensation, created with in each customer. All prior economic offerings remain at arm's length, outside the buyer, but experiences are inherently.

桹иΥơ㡼ȸƤִȤϡϤΤ䥵ӥ󶡤ΤǤϤʤѤ뤳ȤˤäƤ줾θܵҤ뤳ȤǤ˭ʷи󶡤롣ޤǤΤ٤ƤηкѤ󶡤ΤϹԤΥ줿¸ߤΤǤäиϸܵҤ¸ߤ롣

"The Experience Economy"
Źξ쥹ȥξ⡢줾֥Τ䤹סֿ󶡤פȤӥȤˤ륳Сƥ󥷥ʤɤΥޡƥ󥰻ܺȤƸܵҤˤ褤и󶡤褦ȤƤ롣ФƥХåξϡиΤΤʤǤȸäƤ⤤

쥹ȥ󶡤ϥդۤѤФޤϤˤäƥǥƥƤʤХåΥƤ֥ǥάˤäƺ̲ϤƤϤΤΡɤƤߥ륯ȥҡΥǥƥʤܵҤϤռŪˡΥǥ󤵤줿ивʧäƤ롣ޤǤʤäˡʷи󶡤륹ХåΥӥͥϡӥȤǤϤʤиΥơ㡼ΰ

¤ȤˤƤ֡ʥΤǤϤʤ˷и󶡤٤פȤȤϰ褯Ƥ롣¿ξ硢ϥޡƥάǤ뤳Ȥ¿

㤨мưֻȤˤƤϡ֤ñʤưʤȤƤǤϤʤ˭餷䥹ơΥܥȤʵᤷƤΤ䥵ӥ󶡤ΤǤϤʤѤ뤳ȤˤäƤ줾θܵҤ뤳ȤǤ˭ʷи󶡤ȤǤϡưֻΤиΥơ㡼ȸƤǤ⤤Τ⤷ʤ

ӥͥǥȤƤ¾¤ȤѤϤʤΤ¤䤹ȤΤǤꡢޤΥǥǽкʤɤεѤη³ŪʿˤäƲξʤ岽뤳ȤǽǤ뤿ᡢ̤˥ΤΥǥƥȤȯƤʤԾǤ⤢롣󶡤褦ȤƤиֲ²γڤסּͳʲ줿֡ס֥ƥ֤ΰסʤΤ褦ʤΤϼºݤˤʤ⤷ʤˤȤäΤǤäƤ⡢ϸġμ֤Υ󥻥ץȤǤꡢºݤ¤Ȥηи󶡤꼫ư֤ι˼򤷤Ƥ줿ꤹ뤳ȤϤʤʰι֤Ǥϥ󥷥른Ȥäӥ󶡤Ƥ뤬ˡ

ѥιͤ15ǯκ˲᤹ʤС ƥХåǥˡɡƤΥ֥Dz٤ڤNike(Nike+)Apple(iPod)Τ褦ʼѻСиΥơ㡼ȤϡޤǤˤʤäиʲ͡ˤʳŪ˥ǥ󤷡ηиŪʷ󶡤Ȥ뤳ȤǤ

Ϥ餯UX䥵ӥǥȤ쥹ȥŹ󶡲ͤޤǤ򥫥С롢깭ǰ˴ޤޤΤޤǤˤʤäиͤʳŪ˥ǥ󤹤ַиͤΥǥפˤĤƤˡϤޤƤʤ褦˻פ

̤䤪䤤碌ϡcontact @ ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤


2016.5.18
εַиΥǥȤȥǽľޤΤǡ⤪ɤߤФȻפޤ 
Υȥ꡼ϤƤʥ֥åޡɲ

D.A.ΡޥΡïΤΥǥ󡩡פβ The Design of Everyday Things: Revised and Expanded Edition [Kindle]ˮ⤽ˤǤ裶 裷Ϥɲä줿6 Design Thinking˼Τ褦ʵҤ롣
The prototypes might be scaled objects, constructed  by model makers or 3-D printing method. Even well rendered drawings and videos of cartoons or simple animation sketches can be useful. Virtual reality computer aids allow people to envision themselves using the final product, and in the case of a building, to envision living or working within it. All of these methods can provide rapid feedback before much time or money has been expended.

ץȥפϡϷԤ3Dץƥ󥰤ʤɤˤ̾줿Ϸ⤷ʤ줿ǥåޥ󥬤뤤ϥ˥᡼ˤ륹åǤ⤤ԥ塼ˤСꥢƥɽǤС͡ϺǽŪʲ줿ʤȤäƤ뼫ʬȤ¤뤳ȤǤʤʪʤФǤ餷Żפ⤫٤뤳ȤǤ롣ˡˤäơ¿λ֤Ȥϲ񤹤˿®ʥեɥХå뤳ȤǤ롣
å꡼Ρ֥꡼󥹥ȥåספ¸ǤСMVPιͤƱǤ뤳Ȥ˵դεLTFˤĤƼΤ褦˽񤤤
LTFʥåȥե塼㡼ˤϥ꡼󥹥ȥåפ󾧤ƤMVPMinimum Viable Productθڤɬפʺ¤εǽäʡˤƱ褦ˤפ뤬LTFϥץȤǤϤʤMVPȤʤ䥵ӥηȤʤƤ⤽ΰǤäꡢεǽɽȤХڡѡåӥǥǤäꤹ롣LTFʤ䥵ӥ򤹤ΤǤϤʤ줬󶡤줿Ȥο͡ɽΤΥȡ꡼ɤǤ餤ץȤĤŪʥˡ򸲺߲ʤ䥵ӥˤĤƤεŤҥȤ褦ȤΤ 
D.A.Ρޥ󤬤ʥץȥפη򼨤Ƥ뤬ʤμ䤽δ衦ȯʳˤäƥեɥХå뤿Ρ֥ץȥספϰۤʤޤMVPȤLTFʤɤȤˤ餺򸡾ڤ뤿ΥեɥХå򤨤뤿ɬפʡֲפͤƤФ褤ΤפϡǽΥǥտƤΤޤ޻֤Ȥ򤫤ƺ夲ƤޤˤܤߤȤȤ󡢤ФΤǤϤ뤬
approach

οޤϡ޼ȤǤץȤˤ륳󥻥ץȥǥΥץ򼨤ΤΥơޤʤǤ뤫򤳤ǾҲ𤹤뤳ȤϤǤʤ㤨СƱͤˡ"What"1000ʤ⤯ȤǤӥߥ塼åץ쥤䡼פȤƹͤƤߤ롣ޤǤCD-WalkmanǤʤä̤θΥȡ꡼LTFѤƥ󥱡Ȥ»ܤ뤳ȤˤäơΥ󥻥ץȤФեɥХåꡢ߲褦ȤƤŪʥˡβǽõ롣ʤ"What"ȤˤĤƸڤߤη̤ʬϤάޥåפɾɬפǤӤιܤݥȤ롣"What"ΤľʤФʤʤ֤⤢ȤȤи礷ƤơȤм䥯饤ȤȤ˥󥻥ץȤ뤿Ǥäꡢץȥǥ󥻥ץȤͭե󥹤Ȥ뤿ʤɤɬפǤLTFλвԤΥץȤǤϤLTFвYouTubeǥ󥻥ץȥӥǥκϤޤ겻ڤĤޤˤԤäץȤΥСǥ󥻥ץȤͭǤФޤǺɬפϤʤʼʬϤɤƤ⤳ʤȤ˶ŤäƤޤˡ

άޥåפȻвLTFˤäƥΤΥǥޥ󥰤2ޤǿʤȤˤʤ롣
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
Х塼ץݥȤϡ󶡤͡פȤȤLTFˤäƿиͤάޥåפˤäƤΥˡ롣ʳǤɬܤǤϤʤ㤨"1,000 songs in your pocket."1,000ʤݥåȤˡˤΤ褦˲ͤ뤿Υե졼ʸ첽ˤͤΤڤʤ䥵ӥ̾ΤȰʵ᤹륿饤䥭åԡ˻ȤȤˤʤ뤫⤷ʤޤϥץȤΥСǥ󥻥ץȤͭΤͭȻפ

ơ餫ꤷƤǽ׷ˡ󥱡Ȥ餽ɬƳ줿ʵǽä׷ޥåפ롣ޤ׷󤫤Ϥᡢǽ¸ɬפʵѤ䥤ե顢٤٤ʤɤˤäƥޥåԥ󥰤롣׷ޥå׼ΤǤϤʤƤΤΤˤʤΤǤΤǡʣˤʤʤ褦ˤĤμȤʣΥޥåפĤȤȻפ鼡"How"ͤդʤФʤʤȤϡ׷ޥåפñʤ䥵ӥǼ¸ΤǤϤʤȤȤΤΥǥޥ󥰤ϡ֥ϡɡפȡ֥եȡפȡ֥ӥפȤ߹碌ˤäơֿи͡פϽФ뤳ȤΥ᡼ʤ׷ޥåפ롣
lean innovation
οޤϡ޼ȤǤֿʡʷи˲¤פΥץ򼨤Τ꡼󡦥ȥåפιͤ뤤ѾΤǡΤŤΥΥ١󤹤ʤʲ¤ΤΥ꡼󡦥Υ١ΥץȸƤǤ⤤ΤǤϤʤȻפäƤ롣
άޥåפȻвLTFˤäƿи"What"ǥ󤹤롣Ƥ¸뤿Ρ֥ϡɡפȡ֥եȡפȡ֥ӥפɤΤ褦ʬô뤫ˤäƤ줾롣ΥǥտƤΤޤ޻֤Ȥ򤫤ƺ夲ƤޤˤܤߤD.A.Ρޥ⥨å꡼äƤΤ¤ϡͤϤʤɤˤܤ򸫤Ƥ롣ɤΥǥޥϡּʬϰ㤦פȻפΤǤϤʤǤв٤ˤܤߤۤΤǤϤʤȤפΤäȤ⡢ãιͤˡȤƥΥ١˼ȤȤƤ⡢ñΤǤϤʤΥ١ؤμȤߤϲ٤ˤܤ򸫤뤳Ȥˤʤ

ޤ1st StepȤƸԤʤȥץȤ߹碌ˤƤԤäƤߤ롣󤽤ǡޤޤǤˤʤäͤ¸뤳ȤϤǤʤв򸡾ڤ뤿MVPȤ֤ŤΤΥǥޥ󥰤ˤä¤褦Ȥ뿷иͤϡ֥Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤ뿷桼θפǤꡢ¸ȤߤȤ֥ϡɡפȡ֥եȡפȡ֥ӥפʬôƤȤꤢΥΤ꡼󡦥Υ١Υץ3rd Stepˤʤ롣ǤϤäΤˡֿʡʥΡˡפWebӥȥץȤƤ롣Ǥ˥ץϥХեȤǹͤ٤ˤʤäƤָԤʤȥץȤ߹碌פ1Ĥμ»ˤʤEnd to Endǿиͤ󶡤ȤGoal˸äơɤΤ褦ʥƥåפƧǤȤάΩƤ⥳󥻥ץȥǥΰĤ˴ޤ٤ 

iPodϤפǻȤä3ĤοޤǹͤƤߤ褦AppleͤƤȤȤϰ㤦2001ǯ1iTunes"Lip, Mix, Burn"Ȥåե졼ȯɽ줿ѥΡ֥ǥߥ塼åܥåפȤ󥻥ץȤǡCDǡLip˼ʬιʤ褦˲ڤԽMixˡCD-R˾ƤơBurn˻WalkmanʹȤǤȤΤäϥ꡼󡦥Υ١Υץ1st Step롣
ipod1
Lean 1st Step

ƥ꡼󡦥Υ١Υץ˽ä³񤯤ȼΤ褦ˤʤ롣

iPod_a2
Lean 2nd Step
 
iPod_a3
Lean 3rd Step (Goal)

2nd Step3rd Stepνϼºݤϵդǡ2001ǯ10iPodȯ䤵졢2003ǯ4iTunes Music StoreϤ줿

ipod2
ºݤ2nd Step
 
ipod3
ºݤ3rd Step (Goal)


AppleˤȤäơ WalkmanϼҤΡʸԡʤǤϤʤ¾Ҥθʤ˲ŪʥΥ١ųݤΩˤ롣Apple2nd StepiPodȯ䤷̣2ĤȻפ

ޤiTunesȤMacΥץꥱˤäơԥ塼DzڤȤͤԾƤơˤiTunesȰβiPodˤäƷӥߥ塼åץ쥤䡼Ծ˻Ȥʥꥪϼ
ơޤDzڤΥ󥿡ͥåȤǤۿ񹳤Ƥƥĥۥ⡢iPodˤäƥ桼̣դAppleˤĤƤʤʤȤήĤꡢEnd to EndΤ⤦ˤiTunes Music Storeιۤ

Ǥ˷ӥߥ塼åץ쥤䡼ԾˤNo.1Υ֥ɤȥޤҤ˥ˡߥ塼åȤڥƥĥץХȤ륽ˡƱGoalܻؤƤ顢꡼󡦥Υ١Υץ˼֤褫ä⤷ʤäȤ⸵CEO򿶤֤äơiPodĤꤿäɡʬϹäƤΤǤĤʤäפȡޤä㤦Ȥ򸫤Ƥ褦Ǥϡ֤ĤפȤդϡϤפΤϤǤꡢֺפȤ¤פǤϤʤΤ꡼󡦥Υ١ϡʳŪ˥ץȤԾ󶡤ΥեɥХåƻԾȥߥ˥򤷤ʤ顢ԾȼһȤξ˥Υ١򵯤Ƥ椯ΡBuild-Measure-LearnΥʥߥåʥƥ졼ץ

Ƥβǥ桼ΥߥåȥȤƤ椯ȤȤפʥݥȤAppleˤȤäƤiTunesMacβͤʥǥϥֹۡˤȤ⤦ҤȤĤä⤷ˡiTunes̵ǡʤWindowsMacξˡ󶡤ƤȤȥ꡼󡦥Υ١Step1Ȥơޡƥ פȤͤǽä

ޤäиͤ¸뤿˺֥ϡɡפȡ֥եȡפȡ֥ӥפ夲Ƥǡɤäƥ桼ΥեɥХåƤ椯ΤΡޥ󤷤褦ʥץȥס㤨줿ǥåޥ󥬤뤤ϥ˥᡼ˤ륹å뤤ϥԥ塼ˤСꥢƥɽʤɤǤϡǤ˼»ܤLTF󥱡Ȥˤä줿"What"ФեɥХåʾΤΤϴԤǤʤߥˡϤꤽ󥻥ץȤϼ줽Ȥˤʤ"How"ˤĤƤϡ桼λפѤ߾夲ƤץɬפȻפ̤λСϥΤŤȤΥ١ĩ魯ǡԳμפƤ椯ɬפʥץǤ⤢롣 Υ꡼󡦥Υ١ȤͤˤĤƤʿޤƤߤ

thinkings

Υȥ꡼ϤƤʥ֥åޡɲ

ΥڡΥȥåץ