ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2014ǯ06

ʥΥޡƥ󥰡󥵥ƥ󥰲Twist ImageΥߥå票뤬Ctrl Alt DeleteΤʤǸޡƥ󥰡Utilitarianism MarketingˤȤͤ󾧤ƤˮܤϤˡ
 
UtilitarianismˤȤϼʬפˤʤ뤳ȤϼҲΤˤȤäƤפˤʤꡢդޤǤȤͤ
ޡƥ󥰤ϼ˥ӥͥ礭ѤƤޤΤˤʤޡƥ󥰤ȤϹ˴ؤ뤳ȤǤϤʤå󥰤˴ؤ뤳ȤǤ⡢ܵҤȤľŪä˴ؤ뤳ȤǤʤϿβͤȼ󶡤˴ؤ뤳ȤϾԤĤȤʤǤʤȤȤˤä¿βͤ뤳ȤǤ벿Ǥꡢˤ礭ܤŪȤʤ桹餷Ƥ뤳Υǥ乭𤬰줿ˤơʤΥ֥ɤϤΤ褦ʶ̣򤫤ܤ򽸤뤳ȤǤʸʸɮ
ȤϤʤˤäƵǽŪͤ󶡤뤬ʤ˴Ϣ̤εǽŪͤޡƥ󥰤Ȥ󶡤뤳ȤˤäƾԤοɾȽ褦ȤΤ狼פ㤬󤲤Ƥ롣
charminSitOrSquatʺ¤뤫㤬फˤȤХ륢ץϡ޼ʬդѤǤʥȥ򶵤Ƥ롣ΥӥɾȽȤʤä¿Υ桼ȡP&GҤΥȥåȥڡѡΥ֥ɡ㡼ߥΥޡƥ󥰤Ѥ٤2009ǯ˥Хʥݥ󥵡Ȥʤä

P&GϤȤȥޥϥåǰʸȥ줬ʤȤѸҤܤդ㡼ߥ󡦥쥹ȥ롼Ȥڡ2006ǯŸƤѸҤޤ륿ॺΰѤˤӥ˥㡼ߥ󥻥󥿡Ȥڡ֤ʥȥѸҤΤΤʥӥ̵󶡤ƤP&GSitOrSquatϴˤϤޤä㡼ߥ󡦥쥹ȥ롼Ȥڡ򥢥ɥܥAdvocacy: ܵһٱ˥ޡƥ󥰤ȤƾҲ𤹤뵭⤢äǰŪˤϸޡƥ󥰤ƱΤȻפ

415̳ʤȯɽ 2013ǯΡǥѻ֤Ⱦư˴ؤĴ®פˤȡʿΥƥӻİ֤ʿѤǯ16.4ʬ9%˸40塦50λİ֤ǯФ40ʬȽƤȤʤäȤȤθȤƤ롣

꡼󥷥å

ޤǤ⥹ޡȥե䥽ͥåȥӥѻ֤äˤäƼԤΥƥΥ줬ʤǤȤƻϤä40塦50λİ֤θͳϤǤϤʤ֤ʤǤФ褦ƥȤμ㲼ǤϤʤ

2̤ȯɽ2013ǯܤιפˤȡ2013ǯΥƥӹ17,913ߤǯ100.9%ǡȾ򸫤ǯ102.0%÷ˤʤäƤ롣ƤϡֶͻݸסưסְϹʡפʤɤΥݥåȹǡȥݥ󥵡ȤȾǯȤʤ륿๭ϸƤ褦äɼȤ⡢ûŪ˻İΨԤȤƥݥåȹ褦ȤƥӶɤλȿǤƤ褦˻פ롣ǤϤ˥ƥΥ줬ʤǤޤĶȤ4KƥӤƤ⡢βͤ򴶤뤳ȤǤȤ󶡤Τ

Τ褦ʥƥӤ¿ۤιĤˡޡƥ󥰤ͤƤߤɤ᡼ʤɤХΥॢץȤäƹԤΥڡȤϰۤʤꡢޡƥ󥰤Ͽ͡Ƥ褹륵ӥ䥢ץ󶡤ˤäĹŪ˥֥ɤǧΤ修褦ȤΤΥӥ䥢ץϼȤΥ֥ɤλԾ˴طӥˤʤ

iPhoneAndroidޡȥեΥץꥱοۤɤ⤢ꡢμײ񤷤 SitOrSquatΤ褦¿Υ桼ޤǤ©ڤ줷ƤޤȯԤ¿ιŹݥ󥵡ȤΤΥץΥڤ򤹤ʤɤơץ곫ȯԤȴȤȤ򤹤򤤥ӥͥǥ뤬ǤΤǤϤʤäȥץ곫ȯԤȴȤȥ桼ȤWIN-WIN-WINδطȻפ
Υȥ꡼ϤƤʥ֥åޡɲ

¸δȡä¤ȡˤΥΥ١˴ؤơ¿ο͡ŪͳˤĤƤϡ֥Υ١ΥޡפϤȤƤǤ¿ʬϤʤƤ롣㤨СȤʤĹΤ˺Ŭȿ¸ݤΤ褦ˡΥ١䤷ǤȤäʬϤ
iPod˷ӥߥ塼åץ쥤䡼λȤΥȥåפκ¤å줿ˡθĹ򿶤֤äơּʬϹäƤiPodʺꤿäɡ˺ʤäפȤޤ˥ޤäƤϤiPodȤΥ١򸫤ȤϤǤƤΤiPodΤۤȤβͤפĤƤΤͤޤơ򸫤ƤʤФʤȤǤ롣

ȤĹάˤĤƤϥ󥾥դĹޥȥåפ뤳ȤǤ롣

anzof
ΥޥȥåǤϥΥ١ȤǤʬϤƤʤ褦˸뤬󥾥դ¿ѲˤĤƤ˿ʿľ淿Ȥ4Ĥʬ򤷤Ƥ롣ΤοʿȽ淿ϥΥ١άȤơĹάȤ߹ळȤǤΤǤϤʤȻפ¤ȤΥΥ١άͤˤϡʤȻԾȤ򡢤줾ξ̳ǰǤ뵻ѤȥɥᥤȤɽȤ狼䤹ʤΥ١Υޥȥå

innovation_matrix

ϥ󥾥դʿ¿ѲȸƤǤΤ˶ᤤǤ˳ƤбĻ񸻤Х塼ͥåȥ¿ѤƥץȤΥΥ١Ԥ̿Ȥɥᥤˤƥ᡼ǥ뵻ѤƳե५餫ǥ륫ؤΥץȥΥ١㤬롣
ϼҤδ¸ʤͭѤ˴Ϣʤˤäơ̤Υɥᥤ˻Ȥ󥾥դν淿¿ѲAppleҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäƲڤȤɥᥤ˻ƤϤޤ롣
⤷ˡiPodϤäƤȤ魡ΥѥΥΥ١Ȥˤʤ롣ΥץiPodϤפȤǹͤƤߤ

ҤˤʤѤƿɥᥤػ롢륳󥰥ޥåȲάϷбĤΤ̥٥M&AʤɤΥץޤƸƤΤǤꡢ嵭ΣĤΥΥ١άƱǹͤΤǤϤʤ

T.ӥå ޡƥͭ͵
Ρ֥ޡƥ󥰶פƬ˼Τ褦ʵҤ롣֥ޡƥ󥰶פ2001ǯ11ΥɼҤΥϡСɥӥͥӥ塼˷Ǻܤ줿1960ǯ˥ޥå󥼡ޤޤƤȤŤʸ͡Ϥ֤Ĺ֡Υ١ȤơޤȳƮƤ롣
ŴƻषΤϡιҤȲʪ͢μפäǤϤʤμפϰȤ³Ƥ롣Ŵƻ˸ƤΤϡŴƻʳμʡʼư֡ȥåҶˤáˤ˸ܵҤå줿ǤʤŴƻҼΤפȤʤΤŴƻҤϼҤλȤ͢ȤǤϤʤŴƻȤȹͤˡܵҤ¾ɤäƤޤäΤǤ롣Ȥäͳ͢ŪȹͤŴƻŪȹͤȤˤ롣ܵ濴ǤϤʤ濴˹ͤƤޤäΤ
äŴƻȤΤΥХ塼ͥåȥ˺ơ͢פȤܵҤδܥˡΩꡢ餽λѲǽʵѤ䥤եˡΡ͢פȤɥᥤˤ뿷ʥХ塼롣ƤΤΥХ塼ͥåȥƹۤ롣ϥΥ١ΥޥȥåέԤιͤǤꡢiPodϤפǾҲ𤷤֥ΤΥǥޥ󥰡פȤˡθˤʤäƤ롣
Ŵƻפȡ͢ȡפȤĤθդǡʻȤοƤ뤳ȤǤ롣Ŵƻפַӥߥ塼åץ쥤䡼פ֥ǥ륫פ֥ӥǥפʤɤ֤硢줾Ρ͢ȡפбդϲ
ʤΥ١ϵˤ¸ʤΤǤ褯ˤƻθȤǤῼϡ͡ȿ°졢¤ȤˤĤ줺ˤȤΤμĥˤСȳ¤ߤʤ餻ʼͺ¿ѤƥǥϪ󥹤ͿСꥫȤƲ褹Ȥ
άˡ
ǥ򼡡߽Ф͡ϡƤȿɤΤ褦ưХǥ򤫤ˤǤ뤫ΤʤȤ櫓ΤʤŪʥǥ¹ԤˡΤ餺¿ξ硢֥ǥäƤƤ⥤Υ١˷ҤפȤ򤷤ͤޤäƤ褦Τ褦иǤϡۤȥΥ١Ʊˤʤ롣μιͤˤȤ櫓ǤƤΤ֥졼󥹥ȡߥ󥰤οԤǡʬήȤߤȿƵʤ
ޡƥΡ֥ǥޥפȤϤ˽񤫤ƤʸϤܤδȡ¤ȡˤξϤ˿¿ξ硢ä֥ǥ򼡡߽Ф͡פϡȿ⤤¸ߤˤʤäƤƻȤ濴鳰Ƥ롣󡢤ΥǥΤΤ­ʤΤǤ뤳Ȥ¿ʤۤȤɤǤˤΤ⤷ʤɤˤƤֲŪʥǥפϼϤˤǤĴ¤Ť󤸤ܴȤǤˤʤ롣ŪʥǥȤϡ줬¤ΤΤȤʤ͡ˤβͤǤƤŪǤäȤȽΤ

ܤȡ¤ȡˤΡ֥Υ١פֿȡפȤդΤĤȿοͤȤ񤤤뤳ȤȤɤ롣ȤδԤäߤ줿ȿȻפΤʹȡ¸λȤδ䳫ȯ˷ȤäƤȤ¿ƷбĿؤϤäդΤĤȿĤѳפȴԤƤ褦˸롣Ǥ줿ۤȿ̾ʳΤƤʤΤǡޤϲ򤷤ޤ礦ȤȤϤ뤷ʤ󥵥륿Ȥȹ⤤򤷤ơʬϤ䥢ǥФΥ֥졼󥹥ȡߥ󥰤ˤäƽꥳ󥻥ץȤΥӥǥäꤹȤߤ23󷫤֤ȤǡбĿؤ˰ƤޤäȿǤ롣

2012/7HBRʥϡСɡӥͥӥ塼ˤ˷Ǻܤ줿"Reversing the Decline in Big Ideas"ʥӥåǥθ˻ߤ򤫤ˤ˼Τ褦ʵҤä
 
"The only way out of this innovation gridlock is an expansion in founding team diversity. I believe the missing piece from the DNA in the founding teams of Transformational Companies is now the Domain Expert, who has deep insight into the industry they are trying to disrupt. Without a domain expert attempts at disruption are unimaginative and incremental at best.
There are so many industries ripe for technology startups to disrupt: Education, Health Care, Business, Art and Government just to name a few. But where are the domain experts ready to be paired with a team of rockstar engineers and superstar designers? "

Υ١ھȴФͣƻϡ϶ȼԥ¿礹뤳Ȥϡѳ׷ȡפ϶ȼԥDNA˷礱ƤΤϡ餬ѳפ򵯤ȤƤ뻺ʬ˾ܤɥᥤ󡦥ѡȤǤȿƤ롣ɥᥤ󡦥ѡȤʤǤѳפδƤϤ˳ʤ礷̤ԤǤʤ
顢إ륹ӥͥȡܡ¾ˤƥΥȥåפѳפԤäƤ뻺ȤϿ¿¸ߤ롣å󥸥˥䥹ѡǥʡȥबȤɥᥤ󡦥ѡȤϤɤˤΤ

ΤݤϡȤ¸λԾѳפ򵯤ˤϡFounder Market Fitɡ϶ȼԤȻԾ줬Ŭ礷Ƥ뤳ȡˤɬפǤꡢ϶ȼԥɬפʿͺϻȤȤѤäƤƤ롣ǽHPAppleMicrosoftʤɤΤ褦˰ͤͤΥ󥸥˥ȰͤΥ륹ޥ󤬤Ф褫äߤϥǥ׹ͤʤɤǸƤ褦˥ǥʡλˤʤä⤹Ǥ˻ԾŬ礷ʤʤäƤȤȤϵȤƴ֤ʤֿȡפˤĤƽ񤫤ƤΤ¸δȤˤ륤Υ١μȤߤˤƤ⤢ƤϤޤ롣ѳפ򵯤ȤƤ뻺ʬ˾ܤɥᥤ󥨥ѡȤȤϤɤΤ褦ʿͤΤȤ򤤤Τ

GoProϤä˥ååɥޥϥǥ륫ǥӥǥλȤˤ륨ѡȤǤϤʤϥե繥ʵȲȤäGoProȤȤʤäҤ򵯤ˡ400ɥλƥ饤󥲡βҤ򵯶ȤƼԤƤ롣θ塢դʻȤΤơ˥ɿ奱Ӥ˸ꤷե˼̿򻣱ƤǤ褦ˤ뤿ΥХɤäϤᡢѤΥե५ꡢ줫饵եΤΥǥ륫ϤäХɤǥ륫ޤǤ5ǯäƤ롣ϥե򻣱ƤȤȤˡ۾ʤޤǤǮդȼǰäƤѳפ򵯤ȤƤɥᥤΥ桼¦ΥѡȤä
⤷ե󹥤ǵȲ˰줿˥ååɥޥ󤬥ˡˤGoProϤ줿

cover֥ȯAtariζƱեǤΡ󡦥֥åͥ뤬񤤤"Finding the Next Steve Jobs"ʼΥƥ֥֥õˤˤϡȤäʪõο񤤤Ƥ롣ѳפΤΥǥǮդäʪ򾷤ϤȯˤϷбļԤιͤ¦μѤɬפȡܤˮ2014ǯ5˽Ǥ줿ˮϡ֤ܤ֥˶ȡפȤʤäƤ

Ƭ˽񤤤褦ȡä¤ȡˤˤƥΥ١򵯤Τ񤷤Ķƥ˥ååɥޥ򾷤줿ȤƤ⡢ϤˤĤƤȤϸ¤ʤȤͭбĻ񸻤򤷳Ѥ뤳ȤǤ뼫ͳͿФʤȤ˥󥸤Ǥ롣¿ϼԤ˽֥⥦åɥޥ⼺ԤиƤ롣줬ϲʤΤΥ١ؤȤˤʤäƤΤ򸫶ˤΤϷбļԤδϤ
Υ١Υޥȥåλ˰¡³Ƚ񤤤줬äƤ觤ǥΤ褦˥Υ١˼ȤΤǤ٤󥾥դΥޥȥåλԾ쿻ƩʳȯԾ쳫3ĤĹάˤɬ˰¡³뤳Ȥǧɬפ롣

Ρ󡦥֥åͥTechCrunchεΥ󥿥ӥ塼ǼΤ褦˸äƤ롣
"I actually think iPhone was actually an exchange of iPod ecology."
Apple̤iPodǻߤޤäƤȡ
AppleǤΥ١ؤĩ³ʤ觤ǥˤʤäƤޤ

Υȥ꡼ϤƤʥ֥åޡɲ

Tom Kelly"The Art of Innovation: Success Through Innovation the IDEO Way"ˮ ȯۤ! ǹΥǥ󡦥եIDEO˳ؤ֥Υ١εˡˤǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפҲ𤵤Ƥ롣
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ

  2. ¤ˤ͡ѻ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв

  4. ץȥɾ뤳Ȥ򲿲᤯֤

  5. 󥻥ץȤԾ˽Фʲ
IDEOΥǥץ֤ȸƤФ뿷ȯۤʤिμˡ

¤ϡʲ꤯ɤȤ򤷤ʤƤ⿷ʤˡ⤦Ĥ롣IDEOκǽ3ĤΥƥåפ򤹤äȤФơּʬۤȤߤΤ"Scratch your own itch!"פȤˡ

GoPro HEROäNick WoodmanǤ˥ͥåȾǸԤƤGoProΥȡ꡼Υӥǥ"GoPro's video revolution"򸫤ȤΤʤϰ٤ä긫Ƥۤ2013ǯ11줿CBS NEWSΥӥǥ򸫤ƤǤGoProβǤȻפ

GoProҡʰWoodman Labsҡˤ2014ǯ519ƥʥåԾؤξǸ줿ˤGoPro HERO꡼νв2011ǯ114桢2012ǯ231桢2013ǯ384ȤʤäƤ롣夷ȯɽ줿ˡζӻˤȥˡΥӥǥϡоŪ2012ǯ370桢2013ǯ230ȤʤäƤ뤫顢ǯGoProҤ١ǥˡȴƥӥǥԾΥȥåפФȤˤʤ롣GoProñ¤Τ夲ۤǤϥˡΤۤ礭⤷ʤˡפۤȤɤǤƤʤˡλˤϸθֻԾν̾αƶפȤ륳Ȥ롣

ˡ˸¤餺λԾNo.1ȤԾν̾ԲĹϤΤ褦˸ΤϤʤʤ򤳤ޤͤƤƤΤȳʤȤˡWalkmandzؽ뤳ȤʤHANDYCAMȤ֥ɤ⿷˻Ծ˻ƤȤˤäƲͤåƤޤΤĤƤΥˡեȤƤϤʤȤǰ񤤤ƹͤƤߤȡϤäXBA-BT75ȤBluetoothۥǯäȤǺ¦鲻Фʤʤꡢ夬ʤȾʬ餤ȸƼΤƤƤޤäΤǡͤβȤ饽ˡʤ̵ʤäƤޤäƤ롣

ˡϤȤƹΥӥǥ᡼GoProƱͤΥ󥻥ץȤΥӥǥԾƤ롣GoProΥϡɤ䥽եȤ̤˿ѤȤƤȤȤϤʤΤǵǽŪˤGoProƱͤ⤷ϤʾΤΤ뤳ȤϤۤ񤷤ȤǤϤʤϤGoProҤˤȤäƤ礭ʶҤǤ뤳Ȥϴְ㤤ʤCBS NEWSΥӥǥ򸫤Ƥܤδ¸Υӥǥ᡼ˤϿǤʤȤ2Ĥ뤳Ȥ狼롣

1Ĥϥޡƥ󥰤Τ

Nick Woodman2002ǯWoodman LabsҤ϶ȤȤʤäƤ뤬ǥ륫ȯ䤹Τ2007ǯˤʤ롣϶ϡCBS NEWSΥӥǥˤ褦ɿ奱äդե५Ӥ˸ꤹХɤääƤNick Woodmanϥե繥ǡ֤ϫӤ˳դǼʬΥ饤ǥ󥰡Ȥ˾뤳ȡˤ򻣱ƤƤΤߤѤΥХɤ뤳ȤפĤ

Ӥ˸ꤹ뤿ΥХɤ뤳Ȥǥ륫뤳ȤޤǤˤ礭뤬Nick WoodmanϸεȲȤäΤƥեΤ̿򻣤褦ʥ餬ߤȤ̤ʾǮ³2010ǯ˥ϥӥ󻣱ƤǽGoPro HEROȯ䤷ȤWoodman LabsҤ7ͤۤɤμҰǥϡɥȥեȥγȯԤѤΥ᡼ƤȤεҤ˸꤬ޤΤޤ84
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GoProޥǥȥӥ塼Źҥޥ⡼ݥ졼ΥȤѤƤ

ǽΥǥ륫ǤGoPro Digital HERO3⥵եΤӤ˴դХդΥ֥ʥǥäˤ֥ǤʤФʤʤȤɬäޤϸߤ䥵եåפ֤Ƥ餦Ȥˤäƥեδ֤ɾȽˤʤäƹäƤäΤ

CBS NEWSΥӥǥǸƤ륨ԥɤNick Woodman̤Ȥ̤äƤ졼ɥ饤ӥ󥰤Υǡब졼󥰥˥Хɤ򳰤GoProդƼʬΥɥ饤ӥ󥰤򻣱ƤͻҤ¾̤̣Ƥ줿򸫤Ƴɤ夲ȤNick WoodmanȤ⡢GoProӤ鳰ƤɤˤǤդ륫ȤƤβǽ˵Ť

줫餢ȤΤGoProդޤǤ˸ȤʤGoProǤʤȻ뤳ȤϤʬΥץΥ꡼Ȥȷ󤷤ƼʬΥƥӥƥͻҤ򻣱ƤƤäꡢ̤οͤƤYouTubeǸäα򤵤˳ȻȤߤԤäGoProϤǤ˥֥ȤΰϤ뤫ĶƤޤäƤ롣͡GoPro򸤤ͷ֤˳դꡢեաפˤĤꡢˤĤФꤷƳڤǤ롣ȤˤĻΥ֥ä⤹롣

ǻäΥ鼫ΤΥޡƥ󥰤ΤΥƥĤȤʤ롣桼äƥġUGCˤȻǥˤĤʤ롣ӥߥ塼åץ쥤䡼¿ΥåȤϥƥĤ񤹤ǥХǤ뤬ϥƥĤʤǥХ

ϤФ褦ʥޡƥ󥰤šʿ桼ˤϡФβФ򸫤ƽޤäƤ롣ο桼˲ФդGoProȤäƼʬμ̣ȼΥǥˤԾӡˤ礹롣GoProҤϤβФɤɤdz褦˶ͤʤФƻ褯dzšʷ󤷤ץαˤƤ٤Ƥ롣

ȤäơGoProΥޡƥ󥰤Τˡ֥ʥȥޡƥ󥰡פȤ̾Ĥ¾ʤΥޡƥ󥰱Ѥ褦ȤΤϥʥ󥻥󥹤䤹Ǥ˥ޡƥ󥰤ϡʤ䥵ӥȤˡƤΥơˤäȼˡͤƤ椯ΤˤʤäƤ롣ΤΤ褦TV仨ʤɤΤθ¤줿ڡ֤ꤹޡƥ󥰲ҤˤǤǤϤ餪ĤǤΤΤ褦ʸ̤ϴԤǤʤ

GoProҤϡ󤹤ץΥ꡼Ȥ̤Υ桼̩ʥߥ˥ȤäƤ롣̤Υ桼YouTubeʤɤƤ⤳ޤ˥å򤤱ФȻȤˤGoPro˻Ȥä⤷Ƥ롣ФäƤ롣
ñʤȤȤǤʤμȤߤˤäƥ桼ΥˡȩǴ뤳ȤǤ롣桼ȰΤˤʤäƾʳȯԤäƤ褦ʤΤ

⤦1ܤδ¸Υӥǥ᡼ˤϿǤʤΤϡּʬۤȤߤΤפȤȤ󤳤ϥӥǥ᡼˸¤äȤǤϤʤNick Woodmanϼʬ⥵ե顢ʬߤΤХեääƤȤοä̤δȤǤϡ֥åȤϥեǤͤϥե鼫ʬߤΤĤɬեϤǤפǤϤäȴ褬̤ʤΤʤդʥåꤵ졢ǤʤïǤȤ褦ˡפȤ̷⤷׷ɲä롣ƼҤĵѤ򤹤٤ƤĤʤԾ뤬桼ϸ¤줿ǽȤʤΤǡɡ¾ҤʤȤκ̲ˤϤʤʤ

뤤ϵդѤäƤ뤳ȤħΡïɤΤ褦˻ȤΤޤä᡼ǤʤʤȯɽơҤΥ򥢥ԡ뤷ꤹ롣㤨󥺤ΥΤ褦ʡۤȤ˼ʬߤäΤȤǮäơγȯ˴ؤäƤͤϤΤ

󡢤ޤǤˤʤäΤԾ󶡤줿ȤϤϿ͡ϤβͤǤԾ˼ޤǤ˻֤뤳Ȥ¿󶡼ԤΤʥå򥤥᡼ΥåȤˤȤäƤʤƤϤʤʤΤˤʤȿƤʤȤ顢¾ïα줿ͤ򸫤ĤƤȤԹΤפϤäȵʤ

ּʬۤȤߤΡפ뤤ϡ֤ʿͤˤȤäƤʤƤϤʤʤMust Haveʡ˥ΤˤʤϤפȤǮäơΥåȤλפѤ߾夲ƤץޤǤˤʤä߽ͤФ͡ζơ󶡼ԤꤷƤʤäͤ⤽ο͡ϤϤ롣

ʻŻ򤷤ƤߤΤ

Υȥ꡼ϤƤʥ֥åޡɲ

ǤˤΥȥ뤬ǥ׹Ūʤʤʤ饦֥ϼʤǤäŪǤϤʤ顣֥뤬ήԤ饦֥꤭ͭʤͤȤȤĿͤŪʻפĤˤ饹ȤȤäȤޤʤ桼Ƥβ俷иͤϽФ뤿ˡΥץȤ֥ǤʤФʤʤȤɬϤΤ

εοикѤȥΤΥ󥿡ͥåפǼΤ褦˽񤤤
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NikeϤμȤߤȯŸǡ͡˥󥰤򤹤ŪʤŪʥˡ¿˵Ť褦ϥޥ饽˻äƥ꡼Ȥã䴶ưȤȤǤʤåȤǤäꡢ򹯤ǤäꡢץåפǤäꤹ롣˥󥰤ǤʤˤΤưƤư̤Ȥ¬ꤷϿFUELBANDȤʤϡδŪʥˡܤƷиΥơ㡼λͤФ줿ץȡʡˤ롣
4CNNFuelBandȯλβǽפ󤸤¤ˤäʤȻפ
AppleȤδطʤɤβǽޤơкѥʥꥹȤNikeΥϡɥű򳵤͹Ū˸Ƥ褦¿Υޡȥե󥢥ץnikeplus.comʤɤΥޡƥ󥰡եȥϰ³ƤƻƤ롣ϡɥűϼ¤ˤäʤ

ΤFUELBAND̤ʤǥ뤸ʤνΤСϤäȤ줿ǥפˤʤΡ֥פȤդϡäˡ֥뤸ʤפȤɽǻȤȤä뤤ȤȤľŪɽꡢƱ̣ǤʤȤʤȥʤ褦˻פΤͤδ㤤ϤȤ⤫פȤ񥫥꡼ȤΰŪŪʻɸˤäƼʬϤ̵ռαưɾƤΤФFUELBANDNike FuelȤŪۣʻɸǡ襹ȥåʤΤǤĶĿŪʥ꡼ư򥲡ಽƤƤɤʤ˥ǥ󤬥Ǥ⡢פӤˤĤΤ϶֥쥹åȤĤƤΤƱ褦ʰݤ롣FUELBAND̤ǤȤ̣ϡ饤եƤǤƤʤȤȤFUELBANDĤƤȤȤϤɤʰ̣Τư­᥿кΤˡѶŪ˱ưפΤǤϤʤֱư̤򵤤ˤƤפȤȾüʻ϶ˤ

ޥ饽ʤɤΥƥѤǡʡ졼ݤ줳褦ʾǤӻפΤꤷƤΤ򸫤Ȥʡϥ˥󥰥åȸƤФ˥󥰤òӻפĤƤ롣ӥʡѤѤޤǡȥ졼˥󥰤졼ΤΤޤޤʵǽդΤ롣
ơNike+ RunningȤRunkeeperȤäޡȥեΥץ͵롣ޡȥեGPSǽѤäפϿ޾ɽSNSǡ֤Фäפȥԡ뤷˫Ƥ餦ȤǤ롣
ӻפ䥹ޡȥե󥢥ץѤƤʡƤϤʤ뤤ϡץȤˤäƸ߲ǤŪʥˡϤʤȹͤƤߤ롣¤ϥ˥󥰥åϡͤեơȤʤäơ֥ΤΥǥޥ󥰡פα齬򤷤Ƥ륰롼פΥơޤ

FUELBANDϿ󥵡Ѥ䥯饦ɡޡȥեȤեˤäޤ줿֥ץȤǤ롣䡢˥󥰥åϤʤŤ󥻥ץȤΥ֥ץȤǤ롣GPS俴ʤɤϿǤ륻󥵡ʤɤΤ䡢饦ɤ䥹ޡȥեȤϢȤʤɤǤΤ⤢뤬󥻥ץȤѤäƤʤ褦˻פ롣
㤨СΤäȤⵡǽŪ˽¤ƤΤǥȯ䤵Ƥ miCoarch smart run Υ˥󥰥åεǽϤ䡢롣̤ơȤʤʡϤΤΥ˥󥰥åεǽȡ줬ʬΥ˥󥰤εϿǽϤ夵뤿ˤɤΩĤΤξ򤷤˥󥰤Υȥ졼ʡˤʤΤǤϤʤȻפʡϼʬǤޤ򤷤ʤƤ⥳ȥ졼ʡͤƤ롣

NikeϼˡFUELBANDΥǥ䵻ѤȥեȥϤǡӥʡ鶥ԤޤǻȤ˥󥰥å뤳ȤǤϤο󥻥ץȤΥ˥󥰥åϡʬɸ٥˹碌ѤǶԤƱΤȤȤǤ롣ξNikeϡΤ˰̤Υʡ˥եŪʥˡͤɬפʤʤʤ顢Nikeϥ˥󥰤ȤɥᥤΥѡȤζϤ뤳ȤǤȤߤäƤ뤫ʤݥ󥵡󤷤Ƥ붥ʡȥ졼ʡɬפȤƤ롢뤤ϤޤŤƤʤŪʥˡ򸫤Ĥ뤿ˡ̩ܤʥߥ˥ȤꡢӸΤΥǡʬϤȥ졼˥󥰥˥塼ʤɤμȤߤѻ뤳Ȥǽ䡢ǤˤΤ褦ʥǡϤä·äƤϤǥmiCoarch smart run⤽Τ褦ʥץ餤ʵǽޤ줿Τ

FUELBANDϿ饤եƤ褦ȤơƤǤƤʤȽ񤤤miCoarchϥ饤եƤ褦ȤϤƤʤޤǤˤΥ˥󥰥åܻؤƤ롣NikeFUELBANDΤƤ褦ȤƤ뤳ȤäʤȻפΤϡ줬饤եƤ褦ȤƤΤǤϤʤȻפ
NikeNikeȽ񤤤ƥǥʤadidasȤʤΤʤΰ̣ϤʤɤΥ֥ɤˤ⤵ۤɤλפϻäƤʤNikeϡ֥ʥפȯΤȤɤ˽񤤤ƤäܤǤϤۤƤФƤ뤬֥˥פ֥ʥפʤɤȸƤФƤ⤢褦æ
ԤȤ򸫤꡼ץʥιˤΰ̥ʡȤư̥ʡڤ롣줬饤եħ륦֥ʥΤȤʤꡢ衼åѤιʵפˤȤääʤǤ⺸Τ롣Υʥꥪ¸Ƥӥͥץ򤽤ˤϡϤNikeΥ֥ɤȥݥ󥵡ȤƤζԤȤΤĤʤ꤬ߤƤΥ֥ʥΤ饤եξħˤʤ뤿ˤϡץȥǥ˽פFUELBANDϤäΤ

miCoarch smart runˤϲŪʵѤܤƤ롣夷󤫤餫ʤ٤ι⤤¬ǤȤȤޤǤΥݡĻοפȤС˥Хɤ夷ƿ¡θư¬ݤʤä˥οñ˷¬Ǥȥ˥󥰤٤ͤİ뤳ȤǤ餫ͤȥ졼˥󥰷ײˤ碌ư٤ݤĤȤǤʤɤʳˡͤ롣
˥󥰥åܲǽʥ󥵡ǽϤƥޡȥե䥯饦ɤȤ̿Ѥ⽽ʬѰդƤ롣Ȥϥǥ׹ͤǥ˥󥰥åǥޥ󥰤ФʤΤ

FULELBANDNike+Τʥӥθ2006ǯȯ䤵줿Nike+iPodθ塢iPhoneоˤäƷ夹륻󥵡פˤʤꡢ˥󥰰ʳΤʥݡĤбiPhoneΥץꥱȤɲä줿ߤǤNike+iPhoneץϥХåȤȥ졼˥󥰤ʤ7बꡢбWebڡ󶡤Ƥ뤬ΥӥɲäǡϤ䤯Nike+iPodȤäƥ˥󥰤ϿƤͤǤ褦ѹä줿ʬΥե֥åΥ饤̤äƤߤ顢ʤܤ䤭Ĥä
nike+
ǥmicoarchȤWebڡߤȡݡĤΤΤʥ֥䥹ޡȥե󥢥ץ꤬ѰդƤ뤳Ȥ狼롣ơ֤ʤμܤŬMYCOARCHܤפȸƤӤƤ뤬ɤǤߤƤⲿŬƤ뤫褯狼ʤ

Ѥγȯ俷ǽɲäˤäƲʤ岽ܵҤ˿ʤ㤤³ƤʤФʤʤȤϥ᡼ν̿ǤλԾ礷餬λԾˤ꡼ȤƤ³뤳Ȥ񤷤ϥݡġʥåˤλԾˤƤ㳰ǤϤʤǥ׹ͤάζʶ̾ȾƤĤϤʤޤΥץȤWebڡ桼θδ鸫ľǤ礭̤ԤǤȻפ

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