ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2014ǯ08

20ΤäȤʥ꡼ȤƤGEθCEOå˥塼ȥơ˥åȸƤФƤȤ¸ΤΤȤΥˡȯɽƻߤƻפФ
¤ȤΥΥ١ά򵻽ѤȥɥᥤȤɽΤΥ١ΥޥȥåȤưεǾҲ𤷤ϥ󥾥դĹޥȥå¿ѲˤĤơ˿ʿľ淿4ĤʬषƤ뤳ȤܤƹͤΤ
innovation_matrix
ϥ󥾥դʿ¿ѲȸƤǤΤ˶ᤤǤ˳ƤбĻ񸻤Х塼ͥåȥ¿ѤƥץȤΥΥ١Ԥ̿Ȥɥᥤˤƥ᡼ǥ뵻ѤƳե५餫ǥ륫ؤΥץȥΥ١㤬롣

ϼҤδ¸ʤͭѤ˴Ϣʤˤäơ̤Υɥᥤ˻Ȥ󥾥դν淿¿ѲAppleҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäƲڤȤɥᥤ˻ƤϤޤ롣

ҤˤʤѤƿɥᥤػ롢륳󥰥ޥåȲάϷбĤΤ̥٥M&AȹʻʤɤΥץޤƸƤΤǤꡢ嵭ΣĤΥΥ١άƱǹͤΤǤϤʤ
ʰε 
ȷбĤˤ륳󥰥ޥåȲάˤϻξ롣ȤĹά뤤ϻԾԹưѲؤȤ¿ѲȤ褬뤬ȤȤδϢʬؤ¿ѲϡбĻ񸻤ʬˤбĥȤξ徺ȥ᡼δ򾷤ȤǥåȤ⤢롣٤Ƥά˸뤳Ȥ󥰥ޥåȲάΤɤǤϤʤάοʤ䤽δȤμ֤줿Ȥʤɤݤ狼롣

åˤGEΥ󥰥ޥåȲϡ¿ѲˤȵϤγܻؤȤΤǤϤʤƱ䤨֤ʤȽפԤäȤ˰յäĹ˽ǤʤꡢλԾˤNo.1No.2ˤʤʤȤѡĺˤäڤΥȤˤǤФ¹Ԥ¾Ҥ˼Ƴ򰮤줿ʪȤѤѱפפ˷׾夹ΤǤϤʤϤΤ뾭ŪˤĹȤζ϶겼롣ϲΤܤˤʤäƤǤϤǤʤֻ򾯤Ǥ̾ơȽȷ軻ۤʤФʤʤܤˤʤäƤΥꥹȥ饯󥰤ϳdzǤǽϤäͥʿͺफήФƤȤ̤򾷤

åĹ˽Ǥ1981ǯˤϡGE250ɥ夲15ɥפФ40ͤμҰƤ̤ηбļԤʤ顢ǤפФƤȤפʤФȤ롣å緿󥫡Τ褦˵粽GEδ˵դƤ緿Υ󥫡ɤڤäƤºݤѤޤǤ˻֤äƤޤԾܵҤξưѲ˵դƤɤڤäΤǤ٤ΤåϥȡúȡŻȤʤɤ򼡡Ѥ85ǯޤǤ˼Ұ30ͤޤǤ˺︺85ǯRCA򤭤äˡ˥ʥߥå緿δѤ򷫤֤GEŪĹϤޤ롣Τϥåμֲ椬бġפܤ

˥塼ȥ󥸥åȤޤʹɤʤ̾ϡƤϷʪϻĤ뤬ͤϻĤʤȤ餭Ƥ롣GEȤȤϻĤ뤬ԺλʻȤȤ˷ȤͤϻĤʤޤǤƹȤˤ뽪ȸѤȤбļԤȽȰΰۤλGEˤäˤ줿ȤƤ롣ȤþƤޤнȸѤȤۤþ롣ܤˤʤڱͤޤäƤΥꥹȥϡȤ˸ڤդͥʿͺ򼺤̤ˤʤ롣

åϿʿͻɾΥƥƳƥϤޤǤƻǤäơѤºݤɾ򤹤ΤϿʹ֤ɾƥͭˤˤϡ佾ȰΰռŰŪ˲פȼΤʸѤɬפ롣ҤƤƳϡȥΤȼƤ⤷礦ʤ䴴ΤۤۤȤƤơ̤μҰɾʤ褦ǤϴԤȵդη̤ࡣGEΤ褦ʿͻɾƥƹǤĤȯ졢줬󥵥륿ȤˤäƤĤܤδȤˤƳ줿줬ȤΤʤƹ񼰤Υƥ򤽤ΤޤƳΤǤϤʤȸѤθۤ򿮤Ƥ뽾ȰΰռפˡȼδʸѤ뤿Υޥɬפ

ơˡξ򿶤֤äƤߤ褦Υդ731ȯɽ줿2014ǯ 1Ⱦζȯɽˤ롣

06_image

MP&CϥޡȥեʤɤΥХ롦ߥ˥IP&Sϥǥ濴Ȥ᡼ץġ塼󡢤HE&SϥƥӤ䥪ǥʤɤΥۡ२󥿡ƥȡɤؤ

󥹥Ȥפ夲ƤΤϡDz衢ڡͻȤä֥ΤŤפȤޤäطΤʤȤάΤǽ񤫤줿IM&PIP&SHE&SĹפФƤ餹Υ١ײΥʥꥪ⸫ʤե٥åȤά줿3ĤλȤʤΤϡ줬ץɽǤʤ󤻽λΤǤ뤫ȤȤ򼨤Ƥȹͤ뤳ȤǤ롣åή˹ͤоǤɤǶ¾ҤʤɤѤ٤ȤȤȤˤʤϤɤʥƥġˤή̤ʪǥͥåۿѲൡȤѤΥϡɥޡȥեΥץꥱѤĤĤǡϡɥӥͥæѤȤž򤹤ɬפ

ˡΡ֥ΤŤפȴϢΤʤӥͥؤοʽФϡľ׸ĹΡִȤȤƤΥХ󥹤ݤĤɬפפȤջ֤ˤäƤ줿ȤˡǤäץǥ󥷥̿Ȥι۲ҤΩ줿Τ1981ǯ4ȤåGEβĹ˽ǤƱǤȤ˶ä
TVޡΡΤФפȤɽ˾ħ뤽ޤǤγˤݸͶȸܵҰݻƥФˡ϶ͻ̳ʤɤΥץեåʥˤܵҥˡʬϤ˴ŤƷݸʤȤӥͥη֤ȯ
1999ǯ˥ˡ»ݡ2001ǯˤϥˡԤ򥹥Ȥͥå濴˶Ӥ򿭤Фä˥ˡ̿Υ饤եץʡȸƤФĶȥޥ𤷤󤬥ˡԤĹΥƥȤʤä褦ȹ¦ΩĤȡλԾδ¸δȤˤ¿ηԽʬʤȤ롣äȥˡư⥽ˡȤ󥹡ޥ֥ɤǧ٤ȥˡ¾ζͻȤȤϢȤˤäƿǯˤϥˡμ׸ȤʤäȤ⡢ޤǤ˥ˡΤͻ䥨󥿡ƥȤڤΥƤޤ⤷ʤ
åιԤäGE¿Ѳάϡ줬ĹϤäĹȤȯμ³Ȥǵ˸ȸƤ롣ˡ¿ѲάϤɤΤ褦ʷ̤ˤʤΤ

ˡϡ֥ΤŤפΤƤ٤ʤΤ󥵡ʤɤΥǥХȤϡޤŪͥäƤиͤ󶡤ǽʤ߽ФϤ򼺤ĤĤ褦˻פ롣ϥˡǤϤʤܤΥΤŤΤ˸뤳ȤƤϵѤ­ʤǤϤʤ
ǶᡢˡǤϡֿϽפȤȿ濴ȤϽФμȤߤԤƤ褦ϼҰμȯŪʳưޤ줿ΤȤΤ褦ʼȤߤܤ¿ΥΤŤȤˤ¸ߤ¸ߤĤξ㤬ޥߤΥͥˤʤ뤳ȤϤ뤬ϴΤλȹ¤μѳפ褦ʤΤˤϤʤäƤʤˡǤϿȥǥ200ʾα礬äƻƤ뤬ʤ˱礬뤳ȤּμȯŪȤߡפȤΤʹɤݸδĶҼ֤˹ͤǥդäƤ;͵ΤˡεѤХ塼ѤǤС礭ǽΤ륢ǥä͡ϥˡγ¿롣ȥڤǶ礵뤰餤ǤʤС饤Υ١ޤʤ

Υȥ꡼ϤƤʥ֥åޡɲ

UI/UXȤɽɽˤϸäƤȤͤ롣ΤUIUXϰ㤦UIǥUXǥ˴ޤޤˤΤUI/UXǥȤɽ⤽ʤ˰̣褦˻פ

ʤ䥵ӥǥ󤹤Ȥ줬ɤʤΤǤäƤ⼡2ĤΤˤʤäƤʤФʤʤ
  • What: ˤäƲǤΤ Τ
  • How: ϤɤΤ褦ˤǤΤ ɤΤ褦ˤΤ
D.A.ΡޥïΤΥǥ󡩡פβǼΤ褦˸äƤ롣
Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ 
δŪʥˡWhatǤꡢ򤹤ʤHow롣
ӥ饸ȤήƤ벻ڤİꡢWalkmanDzڤİꡢiPodDzڤİꡢμʤѤäƤ֤ĤǤⲻڤİפȤŪʥˡѤäƤʤ
How̩˥ǥ󤷡֤򤫤ŰŪʼ᤿ʤԾ롣ޤǤܤ¤ȤդȤƤ߷׼ˤΤŤ

UXȤϡHow󶡤줿ȤθܵҤηиǤ롣
  • UX: ˤäƸܵҤϤɤΤ褦ʴͤ򴶤뤫
B.J.ѥJ.H.⥢"The Experience Economy: Work Is Theater & Every Business a Stageи͡Experimental ValueˤȤդ롣
All prior economic offerings remain at arm's length, outside the buyer, but experiences are inherently.

ޤǤΤ٤ƤηкѤ󶡤ΤϹԤγ¦ˤΤäиϸܵҤ¦˻ĤΤ
ܵҤޤΤǥ󤹤뤳ȤϤǤʤǥ󤹤ΤϤޤǤHowˤĤƤ줫ܵҤ󶡤褦ȤƤʤ䥵ӥѤ뤳ȤˤäƸܵҤͤʤHowǥ󤹤롣ƱHowиƤ⡢ͤͰ夬봶ϸܵҤˤäưۤʤ롣ƱܵҤǤäƤ⤽ξˤäƤۤʤɤޤǤ뤫ȤϤˤʤ롣

UIǥϤHowΥǥΰǤ롣HowΥǥ˴ؤ뤹٤ƤοͤUXռɬפ롣ʶΡUIǥʡWebڡХ륢ץꥱUIǥ󤹤ȤWebڡˬԤХ륢ץꥱΥ桼ɤΤ褦ʴͤ򴶤뤫ʤǥ󤹤ȤȤΤȤ虜虜UI/UXǥȸΤϡޤUXʤƹͤƤޤǤǧƤ褦ˤפ롣

ǯUX뤤UXǥȤդڤˡȯ˵褦ˤʤäIDEOˤǥ׹ͤȤˡƤ졢եؤd.schoolʤɤǤΥꥭ䡢󥵥륿ȤˤåפʤɤˤäܤǤܤޤäƤ롣ΤˤUXǥȥǥ׹ͤϰ㤦ΤǤ뤬ιͤˡˤƤϤʤŤʤʬͤƱƤˡ

ΥץиΥϥUIǥʡUI/UXǥʡ̾ΤɤΤǤϤʤȻפñUXǥʡȤꡢWebȤХ륢ץꥱʤɤUIǥפȤʬꤷƤۤɿŪֻϤɤʬˤƤUXǥǤޤפȤΤϤˤ狼˿ʬUXؤμȤߤΥץȤˡʬ԰ʥ󥵥륿ȤեơUXǥǥ׹ͤΥץ򥬥ɤȤȤϤ

UXϤȽ񤤤󥵥륿ȤΥץȤ饤Ȥޥ͡ȤƤԤ»ܤؤλ褦ȤȤƤΤɤֻ䤬ޤפǤ̤ʤǧ¦֤ϤǤפǤ̵ǽ˸ƤޤΤǤϤʤȤ԰¤ˤ롣UXǥǥ׹ͤΥץ»ܤ餷ݡȤ򸫤ȡĤ򤷤ˤäȤĤƾǧ䤹ʤ롣äȤݡȤ餷ȡץȤ̤ȤϤޤطʤ

ޤǤïиȤΤʤޤäHow󶡤褦ȤȤUXϤΤ褦ʼȤߤΤˤ뤳ȤǤǽϿ͡ϺǽϸǤͥƥ֤ʴĤ⤷ʤˡοHow¸뵻ѤޤԽʬǤ뤳Ȥͤ롣How͡˼줿Ȥ˿ͤ͡䴶ɤƤ椯ǮդȡƤϤ˭Ϥɬפˤʤ롣߷׼ϤǤþƤ롣

ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred
Υȥ꡼ϤƤʥ֥åޡɲ

7/15AppleIBMȴȸץꥱȤȤȯɽä

AppleIBMȤΥХѤ륰Хʥѡȥʡåפ

ƥ֥֡iPod/iPhone/iPadˤ륳󥷥塼ޡ쥯ȥ˥Ծ˲ŪΥ١λ夬ꡢåץϡ̤ΤФ餷ҡפؿʤ߻Ϥ᤿
7/22ˤϥåץ3Ⱦζȯɽ줿ˤǯƱФiPhone3120椫3520äiPad1460椫1330˸ŪˤϤޤޤζӤΤ褦˻פ롣
 Q3
iPadƬǤˤʤä褦IBMȤȤˤӥͥԾؤοʽФˤäơ⤦ҤȿӤԤǤ

ƥࡦåϥ󥷥塼ޡ쥯ȥ˥Ծˤơ֤ޤǤˤʤäޤä͡פ߽ФȤ򤢤᤿褦ʤȤϡϤᤫͤƤʤäΤ⤷ʤˤϿiPhoneӤˤĤ򹯴λפΤ褦ʤΤȯɽ뤤Beats MusiciTunes Radio礷ڥȥ꡼ߥ󥰥ӥϤ뤫⤷ʤåץʤΥǥޤȤǡäȥ̣դ뤫⤷ʤϤǤ˼깤ΤĤΤ䥵ӥबФ«ƤʤʤΤ

ƥࡦåͭǽʷбļԤǤꡢʥ󡦥֤⵩ˤߤͥʥǥʡͤȤɤʴȤˤƤ⤹Ф餷ϤȯǤåץ˼˲ŪʥΥ١⤿餹ȤϤǤʤ褦˻פ䡢Ǥ˹¦鹶ΩΩäåץηбĿؤȤˤȤäơԳμ¤礭ʥꥹΤ˲ŪʥΥ١μȤߤɬפǤʤΤ⤷ʤ֥Τޤ餷ΤФ礭äڤ˿ͿơǯǤ¿Υ󥴤Ϥۤdzμ¤֥⤽Τ˺ŬʥƥࡦåѼԤ˻̾ΤʬΤ褦ʤȤϼʬˤǤʤȤºΤ⤷ʤƥࡦå̾ǡåץˤƻ³ŪʥΥ١ΤκŬϤޤä

ɤʤ˼򤷤Ƥڤˤϼ̿롣̵ʼϤ򤹤ڤϼ뤷ʤɤǰˤݤƤޤ⤷ʤΥǥǤϡΥԡɤꥹϰȤʪˤʤʤ֥Ƥ֤˲꤬ФʤäƥӤפˡäƤ̵̤Ȼפʲ꤬ФȤƤ⤽礭ڤ˰ƤˤϡбĤΥΥϥǡǤϤʤмŪʼǰȻҶΤ褦ʴɬפˤʤ롣

ӥͥԾػ餳ޤǤΤ褦ʻĹˤϡȾüʼȤߤǺѤޤ櫓ˤϤʤ󥷥塼ޡԾˤ³ŪʥΥ١Υʥꥪ¤˼ǡޤäʸΰۤʤIBMȤΥդʼȤߤ¿Υ꥽뤳Ȥˤʤϥ֥ˤФǤʤʲǤʤˤȤäȻפåץ뤬ƥࡦåȤͥʴǽϤäбļԤβҤˤʤäȤȤɽ
IBMȤȤϡåץΥեƤȤۤ򤭤줤˼ʧäƤޤäΤǤϤʤIBMȤȤiPhone/iPadοƩȤΤǤʤСAppleϸԻȤꤹ˲ŪʥΥ١򵯤Ȥ񤷤ʤ롣

iPodϲڥץ쥤䡼ȲڥƥĤή̻Ծ˲iPhoneϷå᡼ȥꥢΥӥͥǥ˲˥䥢ץꥱ󥽥եȥʤɤΥƥĻԾˤ礭ѳפ⤿餷iPadϤ򤵤˲®ΡȥѥλԾˤ礭ʥ᡼Ϳ֥ƤȤ顢˲ΤϤäΤ
åץϤǤ˥󥷥塼ޡ쥯ȥ˥ԾΥȥåפΩäƤ롣Ծ˲ŪʥΥ١򵯤ȤСʤ餺λȤ˲뤳Ȥи礷ʤФʤʤiPhoneˤäiPodλȤϿषiPhoneiPod߹ߡѥ󡢥顢ӥǥ顢ൡƥӡҤ俷ʹΥ꡼ʤɤȤΤξʥǥХˡΥפΤ褦˰߹Ǥޤä⤦߹Τ̵褦ˤפ롣˲ŪʥΥ١ϻϤޤ롣
͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯ڤİꡢ˥󥰤򤷤ꡢ̿򻣤äꤹŪϿͤˤäƤ줾ۤʤҤȤοͤܤȡѤˤä󶡤줿ʤ䥵ӥˤäˡѤäƤ⡢ŪʥˡѤȤȤѤοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣ʰε
iPodδŪʬ䵡ǽΥ󥻥ץȤӥͥǥ10ǯʾѤäƤʤ iTunesiPhone1ĤΥץꥱˤʤäƤ⡢iOSˡֲڡפȤȤ߹ޤiTunesȤץꥱ󤬸ʤʤäƤ⡢饦ɤ鲻ڤƥɤiPhoneİȤήѤäƤʤҤ褦ʲڥȥ꡼ߥ󥰥ӥϤ뤫⤷ʤ⤹Ǥ˼깤ΤĤƤޤäΤǤꡢ֤ޤǤˤʤäޤä͡פ߽ФȤˤϤʤʤ
ڤƥɤİȤθȡۤʧȥ꡼ߥ󥰤Ǽͳ˹ʲڤİȤθˤ礭ʰ㤤롣iPhoneΥץǶʤ򤷤ƥإåɥۥİȤŤǤϡΰ㤤֤ޤǤˤʤäޤäθ˲͡פž뤳ȤϤǤʤ

㤨СˡΥפ鿷ŪʥǥХФơiPodȯפȤβͤԾ򤵤Τ23ǯ뤫⤷ʤмŪʼǰȻҶΤ褦ʴǸܵҤλפѤ߾夲Ƥ椯ΥץåץΥ󥷥塼ޡ֥ɤ򤵤˶ǤʤΤˤƤϤƥࡦåSiriMapκǽΤĤޤǾݼŪˤʤäƤ뤫⤷ʤ

ˡɤ⤦ȻפäƤܤܸߤ椯ȯ䤵줿KindleǤβʡ2000ߡˤñܤβʤѤʤäΤǡɥꥸʥKindleǤɤ

Haunted Empire: Apple After Steve Jobs
Yukari Iwatani Kane
HarperBusiness
2014-03-18


̩ʼ˴Ťƽ񤫤ƤꡢॹȤõǤꡢƥåץοʹִطʤɤ߱ä򤫤äƤꤹո⤢褦ีʤɤΤ˼ƤͤϤäݤߤˤƤ롣ƥࡦå虜虜֥ʥ󥻥󥹤פȤˤʤäդˤȤͤ줿ȤݤͿƤޤä褦
ܤ˽񤫤Ƥ뤳Ȥϡ¾¿ȤˤƤϤۤɶäȤǤϤʤ⤷ʤåץ⤽¿ȤȤʤ̤ΤФ餷ҡפˤʤĤĤΤηбǤϡ֤ޤǤˤʤäޤä͡פ߽ФȤ񤷤
֥ȥƥࡦåϴ䴰طˤäƥࡦåϼʬ֥ˤʤʤȤϰ֤褯ΤäƤʤꤿȤפäƤʤ⤷ʤ⤷졢֥ˤʤͺब錄ȤƤ⡢ƥࡦåǧƼȤϻפʤƥࡦåϥ֥䴰Ǥ֥ϥƥࡦå䴰뤳ȤϤǤʤ

ܤɤǡǯ10Amazon.com195ߤǹܤפФ



ޤɤǡApple̤iPodǻߤޤäƤפ񤤤Amazon.comäƤɽ椬ʤ508ߤˤʤäƺо줷ƤäȹΤϦǤäΤ 1980ǯ饸֥䥢åץ˴ؤäƤ¿ο͡ûȤ¤Ǥ롣"Haunted Empire"ɤǡ⤦٤ܤʺǸޤǡɤ֤Ƥߤ褦Ȼפä

Haunted Empireߤ椯ˤǤϡޤǥΤ褦˸Ƥޤäåץ˲ŪʥΥ١򤷤른Υȥåפϸ

Υȥ꡼ϤƤʥ֥åޡɲ

ΥڡΥȥåץ