ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2015ǯ02

Ρ󥻥ץȡǥե5ĤΥƥåפκǸΡ֥꡼󡦥ƥåפΩơפˤĤƾ­Ƥ
ָԤʤȥץȤ߹碌פ1Ĥμ»ˤʤ̤μ¸ΤˡɤΤ褦ʥƥåפƧǤȤάΩƤ꡼󡦥Υ١Υ󥻥ץȡǥեʪˤʤ롣
꡼󡦥Υ١IoTηбάפȤƤΥ꡼󡦥ƥåפΩƤάιȤʤ롣
goal
꡼󡦥Υ١(2)פȤֿإåɥۥʥϡɡˤȥȥ꡼ߥ󥰥ӥפΥ꡼󡦥ƥåפϼΤ褦ˤʤ롣
lean-headphone

Ǥϡ󥻥ץȡǥե4ܤΥƥåסֿиͤǥ󤹤פǡ桼ѹİʤɤؽߤζʤηƶʤѹξʬϤơإåɥۥ˥桼İǤʤưŪۿ뤳Ȥˤäơ桼ˤޤǤˤʤäиͤ򴶤Ƥ餦Ȥǥ󤷤

Υ뤹ʤиͤ¸뤿ˤäȤפʲϡˤƥ桼İǤʤ֤ȤȤˤϥɥᥤ󡦥ѡȤηиȥΥϥԲķ

2/15BBCΥ˥塼ˡƱҤΥ饸ȡBBC Radio1פο͵DJ Zane LoweȤäơåץƯȤˤʤäȤܤä
Zane Lowe is leaving Radio 1 after more than a decade at the station.The 41-year-old DJ, who joined the network in 2003, is moving to the US to work at Apple.
ޤ1/29ˤϥˡSoptifyȤȤȯɽ
ˡͥåȥ󥿥ƥȤȥݥƥեϡάŪȤ̤ơ2015ǯդ41ϰˤƿڥӥ֥ץ쥤ơ ߥ塼åפ󶡤򳫻Ϥޤ
ǤAppleBeatsBeats ElectronicsBeats MusicˤˤäơDr.DreJimmy IovineȤɥᥤ󡦥ѡȤƤ뤬ʤ뽼¤ɬ򴶤褦
ˡưϡּҥӥű = ꥹȥפȤǤ뤬ªơSpotifyηиȥΥϥХʿӥͥǥĩ路褦ȤƤȴԤ

ɥᥤ󡦥ѡȤϡ֥桼İǤʤۿפΥǥŪʥ르ꥺĤꤽƤˤϡ
  • ΤˤɤΤ褦ʾɬפ
  • 桼ΤɤΤ褦Τɬפ뤫
  • إåɥۥοUIǤɤ¸뤫
Ȥä Ūʲ꤬롣
Ǥϡ꡼󡦥ƥåפϤäŪʳŪ˲褷֥桼İǤʤۿפȤ르ꥺƤΥƥåפǤ⤢롣

㤨Х桼ʤ򥹥åפꡢ֤İꡢܥ塼夲ꤹʤɤΡɤΤ褦ξ󤬡֥桼İǤʤۿפɬפˤʤ뤫ƤɤΤ褦ʬϤƥ르ꥺѹ뤫Υ르ꥺ˽äۿʤФơ桼ϤɤΤ褦ȿ뤫Ȥä֤Ԥɬפ뤫⤷ʤξ硢ᤫ餽ΤΥϡɥʥإåɥۥˤĤϡޡȥۥΥץꥱΤ֤ۤʻԺˤ䤹ºݤΥ桼˻ȤäƤäƻԺ򷫤֤ɬפ뤬桼ȰˤĤäƤȤͤ򤷤Ƥ餤桼ԤȤƻäƤ餦Ȥϥޡƥ󥰤ȤƤ򤤤Ȼפ

꡼󡦥ƥåפάŪյϥץȡʥˤˤäưۤʤꡢˤäƤɤΤ褦ʥƥåפƧफѤäƤ롣ΥƥåפϡޤǤˤʤɤ夲iPodάƤϤƤߤΤ󡢸դβ˲᤮ʤ 
lean-ipod

Ǥϡ1,000ʤݥåȤˡƻ⤱뤳Ȥˤäơ֤ĤǤɤǤ⤽ξʤİȤǤפȤθ󶡤ϡɥ2nd Step󶡤Ƥ롣ޤǤˤʤäиͤ󶡤iPodˤäơAppleϥ兩ȥ桼̣ˤĤХåʤƤˤˤơΥӥͥǥκؤǤäƥġʲڡˡۥळȤ

꡼󡦥ƥåפϡŪβǤϤʤΥӥͥǥ¸ΤΤʲ褷Ƥ椯άŪʥƥåפˡʳŪ˼ˤƷбؤդƤץǤ⤢롣

⤦ҤȤġ꡼󡦥ƥåפΩƤ礭ƶ뤳Ȥ롣ϡ֥Τ˴Ϣ䥳ƥġפή
flow

ֿإåɥۥȥȥ꡼ߥ󥰥ӥפǤϡ־˼褦˥ƥġʲڡˤϥ饦ɤϡɤή졢桼Ȥϥϡɤ饯饦ɤή롣㤨ХξϡοޤΤ褦˥ƥġʼ̿ˤϥϡɤ饯饦ɤή롣
IoTˤäƿ˥󥿡ͥåȤ³ΤϡֲοޤΤ褦ˤʤ餫ξ󤬥饦ɤ졢ξˤäƥ饦ɤ顢ޤϤξ򥹥ޡȥۥΥץǸ桼饦ɤͳơϡɥˤʤ餫λؼäꤹ褦ʥǥ뤬¿ʤ
ΥǥˤäƤ⥴ιۤʤꡢ㤨ХإåɥۥǤϡǽŪ˥ޡȥۥΥץ꤬פˤʤäꡢ֥Τ˴Ϣ䥳ƥġפή˴ͿʤŪˤʤäꤹ롣

ƥåפʤȡΩƤ꡼󡦥ƥåפ䥴ΥǥѤɬפФƤ뤫⤷ʤ뤤ϡĶѲˤդɬפ°פʵƻ򤷤ƻʤ褦ˡ󥻥ץȡǥե5ĤΥƥåפǤʪ˥ե󥹤ɬפǤСΥƥåפΩäƸľ褦ˤ롣

iPodϡiPhoneβڥץ˵ۼ줿ҤȤĤΥϡΥΥ١ΥȤiPhoneβڥץ˼ä륤Υ١Ϥäȵ롣

Υȥ꡼ϤƤʥ֥åޡɲ

ƥ֥֡ΥåϿ¿Ҳ𤵤Ƥ뤬2001ǯiPodȯɽ˥֥äΥե졼Ūä
"a part of everyone's life" 
AppleʤiPodDzڤλԾĩ魯Τϲڤֿ͡οΰפȤʸ̮ä͡ϡʥ֥˳ڤ繥Ȥ̣⤢뤬ʾAppleȤȤĩ魯ͤۤɡ礭ʻԾפȤȤ 
iPodϿ͡βڤڤȤŪˡWhatˤܤμʡHowˤѤơиͤ󶡤

֥ϡõȯפȸäiPhoneȯɽ͡ϤޤޤǻäƤäiPhone͡õȤƤǤϤʤ֥Ǥä֥󥿡ͥåȤ˷Ҥäԥ塼⤯Ȥˤä͡פ˵ŤϿ͡ˤʤƤϤʤʤΤˤʤäơiPhone˥ץ䥵ӥ󶡤ȤˤȤäƤ礭ʲͤȤʤꡢδȤiPhoneβͤ夵ȤפȤ⤤۴Ĥ 

ѡʥ롦ԥ塼ȤȯϿ͡δŪʥˡWhatˤμʡHowˤѤΤǤϤʤWhatΤHowʥץꥱˤ󶡤뤿ΥץåȥۡȤ¸ߤ߽Ф¿ο͡ˤȤäƥѡʥ롦ԥ塼ϲȤ䥪եǻȤΤǤäiPhoneϡ֥󥿡ͥåȤ˷Ҥäԥ塼⤯פȤǽˤץåȥۡȤƤμκ¤ѡʥ롦ԥ塼åäƲڤڤिiPodȤHow򡢤Υץåȥۡ˼Ǥޤä 

ήơAppleϻפȯ䤹롣ϤǤ˥֥λŶȤǤϤʤ2/10ƹdzŤ줿Technology and Internet ConferenceǥƥࡦåϼΤ褦˸ä(Mac Rumors) 
"We want to change the way you live your life." 
 
åץϿ͡ѤΤ
͡פ򤹤ŪʥˡϤʤεǽܤȡΤʻ֤Τ뤳Ȥֻ֤˽ä򤹤פȤŪʥˡΤ˻֤ΤʡHowˤȤƻפ򤹤롣뤤ϥեå䥹ơɽΤȤƤλפͤȡδŪʥˡϼɽ伫ʸǤäꤹ롣

֤Τ뤿μʤϥޡȥۥʤɤ̤μʤ֤ĤĤꡢפ򤷤ʤͤƤ롣Appleϥեå䥹ơܥȤƤλפλԾäƤΤ 

ץåȥۡȤƤβͤ󶡤褦ȤƤΤǤС֥󥿡ͥåȤ˷ҤäΤդԥ塼פȤơiPhoneˤϤʤͤ󶡤ʤФʤʤ 
He also pointed out the feature that pings people when they've been sitting for too long, which he sees in use on a daily basis at Apple. During meetings, he says, towards the end of the hour, people will begin standing up as their Apple Watch alerts them to do so. "A lot of doctors believe sitting is the new cancer," he said. "Arguably, activity is good for all of us." Cook says that he is "super excited" about third-party apps that are being developed for the Apple Watch.

åϡ͡ޤŤäƤΤAppleμŪˤߤ뤳ȤΤ餻Ƥ뵡ǽȸäĤǽλ֤ŤȡߤApple WatchΥ顼¥Ω夬롣¿ΰԤ¤äƤ뤳ȤϴθˤʤȿƤ롣ưȤϴְ㤤ʤïˤȤäƤɤȤơApple WatchΤ3rdѡƥȯƤ륢ץˡ˶ʳƤפ³
"sitting is the new canser"Ȥե졼ϱѸǤˤʤäΰǤ褦 ˤ⥯å餷ŪʹͤϤʤϥ說說ʶʳˤʤ 줬ֿ͡ѤפȤȤʤΤϡǤAppleΥۡڡǾҲ𤵤Ƥɡʥ祸Ȥ̵طСˤȤǽˤΤǡrdѡƥȯΤۤȤ˥說說륢ץˤĤƤϸڤǤʤȤ𤬤Τ⤷ʤ 

򹯤ݻȤȤ͡ˤȤäƴŪʥˡǤ뤳Ȥϴְ㤤ʤ¿οͤϡʤϻŻڤͥ褷Ƥޤ뤤ϸ٤˷򹯤˵Ȥإ륷ʡˤʿФ쥹ȥ˹Ԥäꡢƥӥåԥ󥰤Ƿ򹯿ʤ䥰åäꤷƵ٤򤹤롣ޤʿ͡ϡ̤³ꡢȤ³Ϥʤ 

ޤApple WatchĤƤ뤫ȤäƷ򹯤ݻǤ櫓ǤϤʤˤɤΩäƤ¬ơ֤ǤʤˤʤΨ23%ˤʤޤפɽƤ줿顢⤷Apple WatchȤ³뤫⤷ʤ

Apple Watch֥󥿡ͥåȤ˷ҤäΤդԥ塼פȤƤΥץåȥۡǡΥ顼ץꥱ󤬷򹯤ȥեåȥͥǤʤС3rdѡƥǤʤ͡Ȥ³ʤ롢ޤǤˤʤä򹯤ȥեåȥͥΥӥAppleȤĤ٤

ϤäȡApple WatchȤʤ꤭ȯۤǤϤʤɤʿͤˤɤʻˡ򹯤եåȥͥˤĤƤΤɤʾ󤬲ͤȤȤϤʤФʤʤΤˡ͡γưΤξΤɤʾΤƼɬפ뤫ΤΥ֥ʥǥХϤɤ٤ȹͤ硢Apple WatchȤˤʤΤ 

ǯˬ䤷MisfitҤShineȤեåȥͥܥ꡼ץ˥򤤤ΤǡФ餯ĤƤߤ˥崶ɤӼǽŤɬפʤɿʤΤ24֤ĤäѤʤˤǤ롣iPhoneץƱơγư̤ȿ̲ξ򶵤Ƥ롣餿Ƽʬο̲ûȤǧǤʤΤ󡢤ξǧ뤳ȤϷ򹯤ݻ뤿ˤϽפʤȤΤ餻Ǥϡ֥󥿡ͥåȤ˷ҤäΤդԥ塼פβͤʤνŷפפѤʤʬο̲­SNSǼ褦ʤɤȤϻפʤ򹯿ǤǤλˡդˤ򸫤դ֤äȿ̲ȤäۤǤ͡ס֥ȥ쥹ΤǤ礦פʤɤȤŪʼȥɥХ򤯤줿ä 

FullSizeRender
 
Ϥäưǡ˥ǥޥȥ졼˥󥰤򤷤ꡢȥåɥߥäꡢ轵ˤɬƥ˥򤹤ΤMisfitǵϿư̤ϼʬδФ礭ۤʤ롣ˤϤ᤿ǥХϱΥ󥰤ϸΤƤʤɤʽŤΥ٥򤢤Ƥ⺸꤬ưΥȥԡɤǤɾʤǤ˰äݤʬ᤯ȤäΤϡ֥ȤΤʤФȤȾε̳򴶤餫⤷ʤǤϡŤۥ䡼ΰ֤Ƥ롣

Apple WatchˤƤMisfitˤƤ⡢¾η򹯥åΤ褦ˤФ餯֤ƤޤΤˤʤʤˤϡַ򹯤եåȥͥˤĤƤΤɤʾ󤬡͡ˤȤäƲͤפȤӥ¦λǹͤ٤Ȼפַ򹯤եåȥͥפȰˤˡʿ͡Τʥˡ١󤴤Ȥ˺ʬ줿󶡤륵ӥơξ󶡤뤿ɬפʡ͡γưΤξξ뤿ΥǥХĤ롣 

줬͡οΰˤʤ뤳ȤܻؤΤǤС 

ιTwitter (@kyosukek)ǤΤ餻ޤ 
Υȥ꡼ϤƤʥ֥åޡɲ

꡼󡦥Υ١ϡ¸δȤǥΥ١ǽˤˡˤС󥹡ޡ쥯ȥ˥ȤǰƬˤֿ¤פΤΥץȤƤƤ롣ơΥ١ƥ֤ʤϤʤȤơΤΥǥ롦ޥפȤˡѤ롣
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ  
󥾥դϡȤĹޥȥåˤ¿Ѳ򡢤˿ʿľ淿Ȥ4Ĥʬ򤷤Ƥ롣ΤοʿȽ淿ܤ¤ȤΥΥ١άͤ뤿ˡѤȥɥᥤȤɽΤΥ١Υޥȥå
innovation_matrix

꡼󡦥Υ١ϡΥޥȥå˼οʿ¿ѲΤάǡѤȤƥΤΥ󥿡ͥåȡIoTˤѤ롣

꡼󡦥Υ١ϥå꡼"The Lean Stratup"˳ؤӡΥץIDEOˤƼ»ܤƤǥ׹ͤΥץ򻲹ͤˤƤ롣
IDEOΥȥࡦ꡼ˤ"The Art of Innovation: Success Through Innovation the IDEO Way"ǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפҲ𤵤ƤʤϥեؤΥǥ󥹥롢d.schoolǻȤƤƥȤȤäȰۤʤ褦ˡ
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ 롣Ǥĩ魯뤳Ȥ⤢뤬ޤϸǧ򤷤ƤȤפ

  2. ¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣вϥԥ塼ȤäФ䥷ߥ졼ηȤ뤳Ȥ¿IDEOǤǯϷץȥפƤ롣ʤΥƥ꡼ξϡ饯ȡȡ꡼ܡɤ˿ޤʥꥪȤäƥ桼θвꤹ롣ˤäƤϡޤ¸ߤʤ̤ʤ󶡤줿Ȥӥǥˤ⤹롣

  4. ץȥɾ뤳Ȥ򲿲᤯֤ǽκΥץȥפѹ뤳ȤˤʤΤǡޤ꼹夷ʤ褦ˤƤ롣ɤʥǥǤɤʤ礷ΤˤϤʤʤΤǰϢβɤä뤳ȤȤʤФʤʤΥࡢ饤ȤΥࡢץȤľܻäƤʤͭԡåȻԾ͡ʤɤΥץåȤ褦ˤ롣ǽƲǽƤʤΤ͡Ǥ碌ƤΤ͡ϤɤΤ褦˴Ƥ뤫ʤɤտѻ֤ǽʤɤƤ椯

  5. 󥻥ץȤԾ˽Фʲ롣ΥեϤФĹ֤ˤ錄ꡢȯץǤ⵻ŪˤäȤ󥸥󥰤IDEOΤޤǤΤ٤Ƥ¤ŪʻŻϡIDEOʲϤؤοξڤȿƤ롣
ɮ
ޤǤΥ֥Ǥϡ꡼󡦥Υ١ˤĤƤ򡢤3ܤΥƥåפȤޤǿʤƤɮԤºݤΥץȤǻԺʤͤȤ񤤤ƤΤ¿Υ֥ϤƼϴꤤޤǤ󥻥ץȤǥ󤹤եǤꡢϤ褤ʡ˳ȯե롣 

Ǥ⡢󥻥ץȡǥեˤĤƽ񤯤Ĥǡ5ĤΥƥåפƤƥƥåפζŪˡϡޤǥХХ˽񤭲Ƥ⤤ȤޤȤ᤿ȤϻפäƤ롣

1. ŪʥˡΤˤ

ɥʥɡΡޥϡïΤΥǥ󡩡פβ"The Design of Everyday Things: Revised and Expanded Edition"Τ褦˸äƤ롣
Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ
͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯ڤİꡢ˥󥰤򤷤ꡢ̿򻣤äꤹŪϿͤˤäƤ줾ۤʤҤȤοͤܤȡѤˤä󶡤줿ʤ䥵ӥˤä ˡѤäƤ⡢ŪʥˡѤȤȤѤοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣

ߥ塼åץ쥤䡼ˤȡֲڤİڤפȤȤΡޥθѤǤ͡δŪʥˡפȹͤ뤳ȤǤ롣ƵѤοʲDzǽˤʤäʤˤäơ֤ɤǤ⼫ʬڤİWalkmanˡפơ֤ɤǤ⤽ξڤİiPodˡפȤäˡ򸲺߲Ƥ

꡼󡦥Υ١κǽΥƥåפǤϡʤʤȤ͡δŪʥˡϲʤΤWHATˤΤˤ롣ʤʤľܤδŪʥˡƤΤǤϤʤ⤷ʤ̤οʤˤäƸ߲ˡŪäƤʤΤ⤷ʤ㤨Сߥ塼åץ쥤䡼Υ꡼ȤƤΥإåɥۥäꤹ롣
⤷ֲڤİڤפȤŪʥˡʤˤä̤ηHOWˤ줿ȤإåɥۥȤʤפˤʤäƤޤ⤷ʤҤƹƤˡإåɥۥƤˡͤΤǤϤʤʤʤ°ɥᥤˤ͡δŪʥˡ⤤Τˤɬפ롣

TӥåȤΡ֥ޡƥ󥰶פλϤ˼Τ褦ʵҤ롣
ŴƻषΤϡιҤȲʪ͢μפäǤϤʤμפϰȤ³Ƥ롣Ŵƻ˸ƤΤϡŴƻʳμʡʼư֡ȥåҶˤáˤ˸ܵҤå줿ǤʤŴƻҼΤפȤʤΤŴƻҤϼҤλȤ͢ȤǤϤʤŴƻȤȹͤˡܵҤ¾ɤäƤޤäΤǤ롣Ȥäͳ͢ŪȹͤŴƻŪȹͤȤˤ롣ܵ濴ǤϤʤ濴˹ͤƤޤäΤ
äȤʤϤλʬԾ̤ɥᥤ󡦥ѡȤʬ̤뻺ʬǤ뤳ȤˤäơդˤʤߤѤ˼򤵤ơŪʥˡ䤽βͤʤʤäƤ뤫⤷ʤ
꡼󡦥Υ١ϡΤ褦ʤߤѤΥץǤ⤢롣

2. ܵҤƤ뤳Ȥ򤹤

B.J.ѥJ.H.⥢"The Experience Economy "ʷикѡˤˤϡ"Customer SacrificeʸܵҤ"ȤդǤƤ롣
When we understand customer sacrifice, we discern the difference between what a customer accepts and what he really needs, even if the customer doesn't know what that is or can't articulate it.

ܵҤ򤹤ȡܵҤƤ뤳ȤɬפȤƤ뤳ȤȤΰ㤤˵ŤȤܵҤʬɬפȤƤ뤳ȤǤ뤫ΤʤƤ⡢뤤ϤϤäǤʤȤƤ⡣
ϼΤ褦ʼɽƤ롣
  • ܵҤƤ뤳 = ܵҤɬפȤƤ뤳 - ܵҤƤ뤳
ܵҤɬפȤƤ뤳Ȥ򸫤Ĥˤϡ޸ܵҤƤ뤳ȤǤФ褤ǤϡɤܵҤƤ뤳Ȥ˵ŤȤǤΤ

5w1h

οޤWHATΡޥθŪʥˡߥ塼åץ쥤䡼󶡤ȤθܵҤδŪʥˡϲڤİȤǤꡢ˥󥰥塼󶡤ȤθܵҤΥˡϥ˥󥰤򤹤뤳ȤǤꡢ󶡤ȤθܵҤδŪʥˡϼ̿򻣤뤳ȤŪWHYˤϿ͡WHOˤˤäƤޤޤ

ʬιʲڤİƵʬž򤷤ȻפäƤͤڤϥ쥳ɤäƤİӥ饸Ȥ鹥ʲڤήƤΤԤĤʤƤˡϤθܵҤ˵ŤơĤǤWHENˤɤǤǤWHERE˹ʲڤİȤǤWalkmanHOWˤȯ
ήơåץ뤬iPodȯޤWalkmanθܵҤϡ˻äƤʤäCDβڤİȻפäƻäƤФ褫äȸ뤳ȤäϼʬεʬѤäƤɴCDäƤܵҤϡȤ˰٤İȤʤäꡢ⤷Ȱ٤İȤʤޤƤޤäCDäƤ̵ռΤäƤiPodϤ̤βڤ򤹤٤ƥݥåȤƻ⤱뤳ȤˤäͤܵҤ˵Ťưñˤ٤Ƥ٤ȤȤǤϤʤβͤ򤵤˹뤿ˡʬǴñ˥ץ쥤ꥹȤĤ뤳ȤǤ뵡ǽHOWˡƥåե䥸˥Ȥä˶ʤĤ餷Ƥ뵡ǽHOWˤ󶡤

ʤθܵҤƤ뤳ȤϤʤäȤϤ򤹤뤿ˡΥƥåפǤʤ󶡤ʤѤܵҤδŪʥˡΩä顢줾ο͡WHOˤΤŪWHYˤ⤦ŰŪʬϤοͤιưѻƤߤ褦ŪãƤ󶡤ƤHOWǡܵҤ̵ռΤˡ֤礦ʤפƤ뤳ȤϤʤʤ󶡤뤢ʤȤƤWHOWHEREWHENȿƼȤǤߤƤۤ

ǰʤ顢ǽμ꤬򸫤Ĥ뤿ΤȤäˡϤʤʤθܵҤΩˤɤʥǥץ֡ˤǤ뤫ܤФƤ鿲ޤǤäȤͤ³Ƥ뤫Ƥ򤭤ä˥ݥäȻפĤꤹ ƹˤ⡢κǽμ꤬򸫤Ĥ뤳ȤǤ顢줬ۤȤˤʤθܵҤƤ뤳ȤʤΤƤϲ褹ͤΤΤʤΤǧɬפ롣

3. ̤

ꥢ롦Υ١ˤȤä̤ͽۤΤǤϤʤϡʬŤ̤Ȥ˥說說롣ϼ֤μưžʤɤȤʤȤǤϤʤ޿͡Ƥ뤳Ȥ褵ơФ餯ƿ֤͡줬ߤäפȥ兩ȵŤ줬ʤƤϤʤʤmust haveʡˤΤˤʤ褦ʤȤ
ư֤ˤƤ⡢׷üˤƤ⡢ᥬͷüˤƤ⡢ϥǥ׹ŪǤʤǥ׹ŪǤʤȤΤǤϤʤ͡Ƥɤ褷褦ȤƤΤȤŪʤȤΤˤʤäƤʤȻפ

IDEOΥǥ׹ͤΥץ2ĤΥƥåפʸϤäȽ񤭴Ƥߤ롣
̤ˤ͡ѻ͡ưΤ޲͡𤵤ƤΤ͡ϲ򹥤߲äƤΤ̤󶡤Ƥʤ䥵ӥ줿ߥˡɤˤ뤫õФ
ꤢ뤤ϥˡˤϡ褹˥ΤƽƸ߲Τ롣ޤŪʥˡȤΤ¸ߤʤޤǤˤʤä󥻥ץȤʡʥΡˤƤ顢ߤƤˡ߲褦˸

㤨Сֳ˻äƤʤäCDβڤİȻפȤäơCDäƤФ褫äȸ뤳ȤäϼʬεʬѤäפƤ뤳Ȥ˵ŤȤ롣̤ȤȤϡCDʤä⤱褦ˤʤפȤζʤϡɥǥ˥ԡǤ륦ޥפȤŪʥΤǤϤʤ
᤬褵줿顢ɤΤ褦ʲͤޤȤȡ꡼LTF  åȥե塼㡼 ˸Ƥ֡ɤʿ͡ WHOˤɤʤȤWHENˤˡɤʾWHEREˤǡʤWHYˡβڡWHATˤİʤ뤫ƤΤȤɤʤȡHOWˤǤɤʵˤʤ뤫ʥƥȤͤƤߤ롣

ۤʤäƥȤǤʥȡ꡼񤱤Υȡ꡼Ϥο͡WHOˤˤȤäơ¾ǤʤͤΤиäȽ񤭤ʤ餤ʵ꤬ơβͤ򾯤ҴŪɾ뤳ȤǤ롣ƤǤʤʵŤ뤫⤷ʤäȥåȤȤʤ桼ؤ䥢꡼ץ⸫Ƥ˰㤤ʤ
ơΥȡ꡼򤤤ʿͤɤǥȤƤ餤ɬפ˱ƥ󥿥ӥ塼ԤLTF󥱡ȡˡ
concept disign
͡ϤΥƥȤ˶ʬƤ뤳Ȥ˵ŤƤ뤳Ȥϡ褹ͤ

LTF󥱡ȤȤʬϤLTFľȤ򲿲󤫷֤ơ褹٤ʿ͡Ƥ뤳ȡˤ⤭ĦˤƤ⤷Ⱥǽμ꤬꤫ꤷΤȤϡޤä̤꤬뤳Ȥ˵Ĥ⤷ʤLTFȡΥȡ꡼˻פ줷Ƥޤ̤˵ĤʤʤäƤޤȤˤդɬפ

4. иͤǥ󤹤 

иͤΥǥʪϡοޤΡLTFвפȡάޥåספȡ׷ޥåספˤʤ롣

LTFвפϺǽŪ˻ĤäLTFưʤɤˤΤ륳󥻥ץȥӥǥ
LTFƱͤʤ䥵ӥεǽʤΤǤϤʤ⤭Ħˤʤä꤬褵줿Ȥο͡Τʤ䥵ӥѤƤ륷ɬפˤʤ褹뤿ʤΡ֥ϡɡס֥եȡס֥ӥפʬôʺˤϤǤƤʤΤǡޤǤⲾʤ䥵ӥΥ᡼Ǥꡢʤ٤ͤѤͿʤιפɬפˤʤ롣
ϡ󥻥ץȤޥ͡Ȥ뤿䡢Υǥ롦ޥ󥰥եǤΥƥȥ桼˥󥻥ץȤ뤿Ѥ뤳Ȥ⤢롣
вLTFϡ󥻥ץȤץȥǶͭθƤεȤƤ˽פʰ̣äƤ롣

άޥåפǤϡ󥻥ץȤ¸ʤ䥵ӥȤӤɽ롣άޥåספǸƤߤФ狼褦ˤ롣Ǥϡ֥롼άάѥȸƤФΤȻˡȤ¸ʤ䥵ӥӤơɤˡʤΤɤƱʤΤΤˤ롣Υˡϥ桼˼ɾΤƱǤϴ¸ʤ䥵ӥͥ뤳ȤǤΤˡǤʤмȤͤϤʤˡǤäƤ桼˼ʤ󶡤ͤϤʤ"Think Different" LTFΥ󥱡ȤвκȤ̤ơиͤ󶡤뤿ˤɤΤ褦ʵǽHOWˤɬפƤ롣εǽ򡢤νȼ¸٤2ΥޥȥåΡ׷ޥåספʬह롣줾μϡ23ʬʤȤйˤǤ㤤Τϼ¸פƤᤫΤƤƤޤäۤ

5. ꡼󡦥ƥåפΩƤ 

иͤ¸뤿ɬפ
׷ޥåספǽ֥ϡɡפȡ֥եȡפȡ֥ӥפǤɤΤ褦ʬô뤫Ƥ롣 ϲΥǤ롣ΡʬôפȡޤǤʪLTFвפȡάޥåספȡ׷ޥåספϤⲾˤʤλǤ٤ƤǤޤ鷺ˡοޤΤ褦ʲ⸡ڤΤΥƥåפꤹ롣
lean innovation 
ǤϡޤָԤʤȥץȤ߹碌ˤץȡפDzǽʲƤԤäƤߤ롣󤽤ǡޤޤǤˤʤäиͤ¸뤳ȤϤǤʤå꡼"The Lean Stratup"ˤ򸡾ڤ뤿MVPMinimum Viable ProductˤȤ֤Ť͡˼ºݤ˻ȤäƤ餤ΥեɥХåʬϤǵŤȿǤơץȡɬפǤХ꡼󡦥ƥå׼Τˤ"Build-Measure-Learn"Υ򷫤֤ơη֤ΤʤǼΥƥåפ˿ʤࡣ

ָԤʤȥץȤ߹碌פ1Ĥμ»ˤʤ̤μ¸ΤˡɤΤ褦ʥƥåפƧǤȤάΩƤ꡼󡦥Υ١Υ󥻥ץȡǥեʪˤʤ롣
Υȥ꡼ϤƤʥ֥åޡɲ

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