ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

2016ǯ03


ǥ׹ͤǤϥΥ١߽ФȤϤǤʤ

4DIAMONDϡСɡӥͥӥ塼ǡ֥ǥ׹ͤοʲפȤýȤޤƤ롣Ρ֡إǥ׹͡٤Ķǥ׹͡פȤǡӥͥǥʡʻ᤬Τ褦˽񤤤Ƥ롣
ӥͥˤ륤Υ١ˤϡ֥եȡסshiftѲˤɬפǤꡢˤ٤׷郎3Ĥ롣

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 2˼¹ԲǽǤ롣
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Ǥϡ֥ǥ׹͡פ󾧤롢Ĥޤ桼濴ץȥ뤬ܻؤ֥ˡܼȡפȤХΥ١Ρ1ˤ׷ݾڤϤΤޤȤ⤢뤫⤷ʤˡܼȤϡȡʹȤʤʤ䥵ӥĤ뤳Ȥǽ餫ܻؤƤ櫓ǤϤʤϼ֤¸ߤʤäΡ֤ä®ϤۤפȤˡФơ֤ǤϤʤ֤®ϡפDZ褦ʤΤǤ롣ä˥ӥͥĶˤơƳޤǤλ֤¤Ƥ硢ΥץȥǤߤ˥ǥФ줬ޤޡ1ˡ2ˡ3ˤƱ褦ʥΥ١ˤĤʤǽ㤤ȸ虜򤨤ʤ
Ф餯Ѥ¿ʤ롣""The Design of Everyday Things: Revised and Expanded Edition"ܸǡïΤΥǥ󡩡פβǡˤǤD.A.Ρޥΰո
ʤΥΥ١ˤ2Ĥη롣1ĤϼʡäȤʲΥץˤäƵΤǤꡢ⤦1ĤϥǥʿȯˤäƲǽˤʤΤ̤ˡ͡ϥΥ١ǥ礭ѲȹͤǤ뤬äȤŪǥѥեʥΥ١ϼºݤˤϾ󥯥󥿥ʤΤ
 
󥯥󥿥ʥΥ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣ФǥʥΥ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿

ʹ濴Υǥˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ
̤˥Υ١ϡѳ׿Ϣ³ŪǤ뤫ݤˤäƥ󥯥󥿥Ϣ³ˤȥǥϢ³ˤʬव롣ɤ⤿餹֥ǥ׹͡פϡǤ¸ߤʡӥβɤμʤȤơ󥯥󥿥ʥΥ١ˤϽʬϤȯȸäƤ롣


ƥǥ׹ͤȤϡ


߷׹ؤˤơʼ˵ؤǡѤƤץ˼Τ褦ʤΤ롣
Axiomatic
нꡧŪ߷ , Nam Pyo Suh

ܵΰΤܵҥˡǽΰˤ׵ͤȤΰ߷פƥץΰ롣ǽΰ׵ͤϸܵΰθܵҥˡμǤ٤󥸥˥ϵǽΰ褫ؤ뤳Ȥ¿Ǥ¾Ԥˤä׵ͤꤵƤꡢ뤤ѲǽʵѤλ顢󥸥˥ˤäƸܵΰǤϤθܵҥˡꤵƤޤä⤹롣N.P.ָŪ߷ - ʣʥƥñ㲽߷ספǤܵΰˤĤƤϤۤȤɿƤʤ

θܵΰ褫ܵ濴ǹͤ褦ȤΤǥ׹ͤƤιͤϥǥʡƤ졢ؤǥعŪʥꥭȤʤäƤ롣߷׹ءʥǥ󡦥󥸥˥󥰡ˤˤϤޤƩƤʤ褦Τᡢǥ׹ͤϥǥʡˤäƸѤ졢 ǥʡܵΰ˻äǤ륵ӥȤ䥦֡ӥʤɤǤʪˤʤäƤ롣 

Ρޥϡ"Technology First, Needs Last "ȤåǤ⼡Τ褦˸äƤ롣
ǥʥΥ١ˤ¤ϤɬԲķǥĴԾĴƲ桹դȤ͡ΥˡտõȤϡ줬߲ΤǤäƤŪʤΤǤäƤۤȤ̵̣
 
ȯȯԤԤȤȯԤȯΤޤѤǽơʡƿץꥱ󤬲ŬˤʤϢƥˡäȸ߲Ǹˤ줬ɬԲķʤΤˤʤ롣
 
ʤޤäϡ桼ĴˤäƳĥԤȤϤǤ뤬ޤǤϵѼԤǤƤʤ
Ūˡϡ褹˥ӥʤƽƸ߲롣ޤŪˡȤΤ¸ߤʤΥ١ˤäơߤƤˡ߲褦˸

ϡ֥Υ١ϵѼԤǤƤפȸäƤ櫓ǤϤʤԳμ⤤׿Ūʥǥۤ뤿ˤϡΡޥ󤬸褦ˡ֥ǥĴԾĴƲ桹դȤ͡ΥˡտõȤϡ줬߲ΤǤäƤŪʤΤǤäƤۤȤ̵̣פǤꡢ֥ꥨʤȳΥץδԡפ٤ХѡˤõΥե졼οȤʤȤ

ơ֥ˡܼĤࢪǥ򤿤ФǥʤפȤ֥ǥ׹͡פν֤򡢡֥Хȯ뢪Х˲륢ǥࢪˡղäפȵդˤ뤳ȤˤäơǥʥΥ١¤뤳ȤǽˤʤƤ롣 
ޤǥΤĤܤ餬˥ǥ߽Фͤ롣Сǰι¤ʥե졼ˤǤ롣ˡΥե졼Х򸫤Ĥ˲륢ǥࡣˡΥǥ˥ˡղä롣Ǹˡޤ줿Գμ⤤ǥФơ¹Ԥΰջ׷Ԥ 
ˡ⵻ѥⲿʤȤ׿Ūʥǥ߽ФȤϤǤʤ

ǤϤμ»Ȥơեå꡼ȤѤUSB꡼Ȥʤ߽ФҲ𤵤Ƥ롣Ҥ˿ѥꡢŪʤΥǥФʤФʤʤȤä˥ӥͥĶˤơƳޤǤλ֤¤Ƥפˤͭʥץȥʼˤ⤷ʤ
 
Ρޥϡ󥸥˥ȥӥͥѡФǥʡȤǡǥ׹ͤ򼡤Τ褦Ƥ롣
ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡
ΰռϥǥʡǤʤ󥸥˥ȥӥͥѡĤ٤Τ
ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣 
㡼ޡƥ


׿Ūʥǥ

쥢ǥ˼פʥˡĤʤƤ⡢̤ΥǥͤΤ񤷤ʤХ˲ФСΥ١ƥ֤ʥǥŪˤǤ߽Ф뤫Ǥ롣
ϤڴŪˤפ뤬ۤȤ˥ǥ׹ͤΥץȥǤϡǥʥΥ١Τγ׿Ūʥǥ߽ФȤϤǤʤΤ

IDEOζƱ϶ȼԥȥࡦ꡼"The Art of Innovation: Success Through Innovation the IDEO Way"ǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפ򼡤Τ褦˾Ҳ𤷤Ƥ롣
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ 롣Ǥĩ魯뤳Ȥ⤢뤬ޤϸǧ򤷤ƤȤפ 

  2. ¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ 

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣

  4. ץȥɾ뤳Ȥ򲿲᤯֤ǽƲǽƤʤΤ͡Ǥ碌ƤΤ͡ϤɤΤ褦˴Ƥ뤫ʤɤտѻ֤ǽʤɤƤ椯

  5. 󥻥ץȤԾ˽Фʲ롣ΥեϤФĹ֤ˤ錄ꡢȯץǤ⵻ŪˤäȤ󥸥󥰤
ǥ׹ͤΥץǤϡǥϽФϥ֥졼󥹥ȡߥ󥰤äƤ롣եؤd.school󶡤Ƥǥ׹ͤΥɥ֥å"bootcamp bootleg"ˤ⼡Τ褦˽񤫤Ƥ롣
֥졼󥹥ȡߥ󥰤¿ΥǥפĤ餷ˡڥȻǴ˸ǥǥפĤȤϤǤʤ 
ϥ֥졼󥹥ȡߥ󥰤ǡ׿Ūʥǥ߽ФȤ񤷤ȻפäƤ롣 ϡֻвפΥƥåפΡ֤ߤ˥ǥФ׺ȤˤƤ롣줬ޤޡȡʹȤʤ¹ԲǽǤꡢ褦ʥΥ١ˤĤʤǽ㤤ȡ


ܵҤƤ뤳

B.J.ѥJ.H.⥢"The Experience Economy "ˤϡ"Customer SacrificeʸܵҤ"ȤդǤƤ롣
ܵҤ򤹤ȡܵҤƤ뤳ȤɬפȤƤ뤳ȤȤΰ㤤˵ŤܵҤϼʬɬפȤƤ뤳ȤǤ뤫Τʤ뤤ϤϤä뤳ȤϤǤʤ
ϼΤ褦ʼɽƤ롣
  • ܵҤƤ뤳 = ܵҤɬפȤƤ뤳 - ܵҤƤ뤳
 ָܵҤɬפȤƤ뤳ȡפŪˡ Υ١ˤäƽޤ롣ܵҤϼʬɬפȤƤ뤳ȡʤŪˡǤ뤫ΤʤϿѤˤ뿷ʤ䥵ӥ󶡤ƤΤ뤳Ȥˤʤ롣

ΡޥϡѤϿ͡򤹤ʤѤ뤬δŪʥˡѤפȸäƤ롣 ͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯ڤİꡢ˥󥰤򤷤ꡢ̿򻣤äꤹŪϿͤˤäƤ줾ۤʤҤȤοͤܤȡΥ١ˤäˡѤäƤ⡢ ŪʥˡѤȤȤ Ѥοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣  

ڥץ쥤䡼󶡤ȤθܵҤδŪʥˡϲڤİȤǤꡢ˥󥰥塼󶡤ȤθܵҤδŪʥˡϥ˥󥰤򤹤뤳ȤǤꡢ󶡤ȤθܵҤδŪʥˡϼ̿򻣤뤳Ȥ

ʬιʲڤİƵʬž򤷤ȻפäƤͤڤϥ쥳ɤäƤİӥ饸Ȥ鹥ʲڤήƤΤԤĤʤƤˡϤθܵҤ˵ŤơĤǤ⡢ɤǤǤ⹥ʲڤİȤǤ륦ޥȯ

ήơåץ뤬iPodȯޤǥޥθܵҤϡ˻äƤʤäCDβڤİȻפäƻäƤФ褫äȸ뤳ȤäϼʬεʬѤäƤɴCDäƤܵҤϡȤ˰٤İȤʤäꡢ⤷Ȱ٤İȤʤޤƤޤäCDäƤ̵ռΤäƤiPodϡ̤βڤ򤹤٤ƥݥåȤƻ⤯ȤˤäͤܵҤ˵Ťư

ܵҤƤ뤳ȤϤʤäȤϤ 򤹤뤿ˤϡܵҤδŪʥˡΩꡢ줾οͤΤŪ⤦ŰŪʬϤιưѤ˴ѻƤߤɬפ롣
ͤƬˤϡ֤ϤͤפȤѤ̣Х롣ڤȳ˥եȤ򵯤褦ʲŪʥǥĤˤϡΥХ˲ʤФʤʤ
ǰι¤ʥե졼ˤԤΥե졼Х򸫤Ĥ˲륢ǥȤ᤬ƤץȥϡIDEOΥǥ׹ͤΡִѻפΥƥåפǡܵҤ̵ռΤƤޤäƤ뤳Ȥȯ뤿˱Ѥ뤳ȤǤ뤫⤷ʤ


ǥԥƥ

ǥ׹ͤǥǥʥΥ١ˤĤʤ׿Ūʥǥ߽ФˤϡޤִѻפΥƥåפǡޤïⵤŤƤʤָܵҤƤ뤳ȡפȯʤФʤʤ
֥ǥ׹͡פ󾧤롢Ĥޤ桼濴ץȥ뤬ܻؤ֥ˡܼȡפϡ֤¸ߤʤäΡ֤ä®ϤۤפȤˡФơ֤ǤϤʤ֤®ϡפDZ褦ʤΤ
֤ä®ϤߤפȹͤƤ ܵҤɬפȤƤ뤳ϡ®ưפȤΤ®ưʤϤʤפơϤǰưפȤƤ롣
  • ® ưʤϤʤ = ®ư - Ϥǰư
ɤʤ®ϤõȤǡϤΥԡɤˤϸ³롣®ưˤϡ®ưʤϤʤפȤܵҤ򤷡ϰʳΰưʤˤäƲ褹٤ȵŤɬפ롣

ܵҤƤ뤳Ȥ򤫤顢ܵҤɬפȤƤ뤳ȡʤǥʥΥ١ˤĤʤ׿Ūʥǥ߽ФˤϿѤ䥤ե餬ɬפɬ⼫ΤΤǤɬפϤʤդ˼εѤˤȡ줬­ˤʤäƤޤȤ롣ǥ롢󥿡ͥåȤθˤƤϡʣεѤȤ߹碌ƱѤ뤳Ȥ롣iPhoneˤܤ¿γ׿ŪʵѤȤƤ롣

ǥԥƥserendipityˤȤդϱѸǤ¤Ǥ褦ǡܸбդ򸫤ĤʤڥǥˤȡֲõƤȤˡõƤΤȤ̤βͤΤ򸫤ĤǽϡǽؤաפȤΤȤӥͥΥǥʡϸܵҤƤ뤳Ȥ򤷡ȤƤǤäƤ⤽ʬ褹٤Ȥƾ˰ռƤɬפ롣ǤʤƤϡѤ䥤եȤ֤ʲˡäפȻפĤȤʤᤴƤޤ

ӥͥΥǥʡˤȤäơǥӥƥɬפǽϤǡܵҤƤ뤳Ȥ򤹤뤳ȤǽλŻΣĤˤäơƥ֥֡Τ褦ïפĤʤäʤФȤǤ롣鵻ѼԤǤʤȤȯϤǤ롢Ѥ򤹤Ϥɬפ
 
2008ǯ6Harvard Business Reviewǥƥࡦ֥饦ϡΤάˤäƸܵҲͤȻԾ쵡ž뤳ȤǤĵŪ˼¸ǽǤ벿򡢥ǥʡδȼˡѤƿ͡ΥˡĴ¤ʬǤפȥǥ׹ͤƤ롣ǥ׹ͤΥݥȤϥץȥǤϤʤǥ򤤤ˤƥˡĴ¤뤫ȤȤˡʿʹ濴ˤ饹Ȥǥ׹ͤΥץȥǤ⡢󾧤뵻ѥʥǥκˤΥץȥǤ⡢ǥʥΥ١ˤĤʤ׿Ūʥǥ߽ФȤϲǽ
 

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ѤΥǥƥкѤΥХ벽®˿ʤߡ ñʤ䵻ѤΤߤǺ̲ޤ뤳Ȥ񤷤ȤȤܤ¤Ȥˤƺʻ֤Ƥ롣˿͡ϡʤΤΤεǽʼʤǤϤʤʤѤ뤳ȤˤäơɤΤ褦θʷи͡ˤ뤫Ż뤹褦ˤʤäƤֿԾؤοʽФ俷ʤγȯפΤIoTϡޤǡ֥ΤŤ濴äܤ¤Ȥиͤ󶡤֥ȤŤפؼѳפ뤳Ȥǽˤǥȹͤ뤳ȤǤ롣

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