ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

ǥ׹

ΤŤΥǥ׹ Ϣ 11

̾ԸʤĤ¤ȤǤϡѥ鿷ʤδ衦ȯȤ뤳Ȥ¿ȻפޤषŪʤϳ׿ŪʵѤˤä߽ФƤޤD.A.ΡޥϡȤΥå"Technology First, Needs Last"ǼΤ褦˸äƤޤ
ޤѤǽˤäƼʡƿץꥱ󤬲ŬˤʤϢƥˡäȸ߲Ǹˤ줬ɬԲķʤΤˤʤ롣
ץꥱȤϡʤˤä󶡤θȹͤɤǤ礦ꤢ뤤ϥˡϡ褹ʤƽƸ߲롣ޤŪʥˡȤΤ¸ߤʤʤƤ顢ߤƤˡ߲褦˸ȤȤǤ 

Υ١ϥ

ǥ׹ͤʹ濴ǥ󾧼ԤǤ⤢ΡޥϡΥץʤꤷƤ餽βͤȤץǤʤεǽͤβˤӤĤʤǥϢ³ˤʵѳ׿ʤСΥ١򵯤ȤϤǤʤȤäƤޤ

ǯAIؽä˥ǥץ顼˥󥰤ȤѤˤäŪ˿ʲǥʥԥ塼ˤƥ󥿡ͥåȤμΡкѳưǹѤפѵѡGPTˤˤʤǽӤӤƤޤAIϡʶ餯˼ΥΥ١ǽˤǥʵѳ׿Ǥ礦

ǡ㤨AIʤɤΡ˳׿ŪʵѤˤäƼ¸ǽˤʤŪʥǥͤƤ⡢򤽤ΤޤʲƤޤȡţõϥޡפĤäƤޤȤˤʤ꤫ͤʤޤǤĤ٤ţʥˡˤʤХϥޡʡˤ˲ͤϤޤ󡣤Τ褦ʤϥ塼󥦥ȸƤФƤޤѥ饽塼󥦥ĤäƤޤʤˤϡʤΥץꥱ󤬸߲褦ȤƤˡΤˤ뤳ȤɬפǤ 

ǥ׹ͤϥˡ

ǥ׹ͤȤϡֲ餫Υȿ͡ΥˡȤĴ¤ƥץȤĤ뤿ˡפǡΥϡֵŪ˼¸ǽʤΡסָܵҲͤȻԾ쵡žǤΡפȤƤޤIDEO ƥࡦ֥饦ˡԤϥץȤΥǥԤϵѤǡ䥳ƥĤʤɤδȤͭ񻺤ȹͤȤ狼䤹Ǥ礦

ǥ׹ͤΥץϥˡˤƤޤIDEOǼ»ܤƤץϡִѻפȤƥåפϤޤޤ
  • ¤ˤִ͡ѻפ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ
ȯˡ褷ꤹΡŪ˼¸ǽʤΥǥͤޤʳǥǥμ¸ɬפʥ򤵤ΤǡϼȥˡĴ¤ޤ

Ǹܵΰ̾夹

߷׹ؤˤѤƤץǤϡܵΰΤܵҥˡǽΰˤ׵ͤȤΰ߷פƥץΰȤƤޤǽΰ׵ͤϸܵΰΥȥץåȤθܵҥˡμǤ٤ǤѥˤȸܵΰΥƥåפåפƵǽΰ褫ץϤޤꡢѲǽʵѤλ饨󥸥˥ˤäƸܵҥˡꤵ׵ͤƤޤǤ 
Axiomatic
нꡧŪ߷ , Nam Pyo Suh
 
ǡ֥ȿ͡ΥˡȤĴ¤פˤϡǽΰ褫ܵΰ̾夷ơִѻפԤɬפޤǤ˵ǽͤꤵƤȡʵǽ͡ˤΤʥˡˤ̵˸Ĥ褦ȤϤФꤷƤޤޤ

Ūʥˡ 

͡δŪʥˡѤǤѤˤäƤʤѲƤޤڤİꡢ̿򻣤äꡢ˥󥰤򤷤ꤹŪϿͤˤäƤ줾ۤʤǤ礦֤ҤȤο͡פܤȡѤˤä󶡤줿ʤ䥵ӥˤäƤˡѤäƤ⡢δŪʥˡѤʤȤȤǤ

ޤʤ󶡤ʤȤ͡δŪʥˡޤ֤ĤǤɤǤǤ⹥ʲڤİƤסֻҶޤ줿ΤǡĹϿƲ²ιĤƤפȤ褦ˡʤθܵҤΡ֤ҤȤο͡פˤʤ꤭äơEmpathizeˤǤŪ˹ͤ뤳ȤɬפǤϸܵҤռƤʤȤ⤷ޤ󤷡ʤʤ󶡼ԡˤΤȤʤȤ⤷ޤ󡣷Ӳڥץ졼䡼ϡֲڤİΡפǡϡּ̿򻣤Ρפȡޤ˹ͤƤ뤫⤷ޤ

֤ҤȤο͡פϲͤ⤤ޤǻҶĹǤϤʤιԤλפФϿ褦ȹͤͤ⤤ޤƱΤǤϤʤ̡δŪʥˡǤ̡δŪʥˡޤŪʥˡѤȤ̣ϡ֤ҤȤο͡פˤäѤ¸ߤȤȤǤϤޤ󡣻ҰƤäͤΡֻҶĹεϿפȤŪʥˡϾǤ뤫⤷ޤ󤬡̤Ρ֤ҤȤο͡פδŪʥˡȤƿޤޤ

ʤΥ󥻥ץȤ

ʤǹֳͤ׿ŪʵѤˤäƼ¸ǽˤʤŪʥǥפϡߤʤȤäƤܵҤƤ롢ɤΤ褦褷褦ȤƤΤǤ礦ֿ͡δŪʥˡפּʡפɤΤ褦ѤΤʤΤǤ礦

ǤΡִѻפõȤǤϤʤΥǥʤŪʼʤ褷褦ȤƤ롢ޤǤμʤˡΤ뤳ȤŪǤ줬ʤΥ󥻥ץȤˤʤޤ褹뤳ȤˤäơܵҤϤɤΤ褦ʿθβͤΤǤ礦ϡǤ¸ߤ¾μʤDzǤƤޤʤǤ礦ϡʤ褹ͤΤǤ礦ϡޤïⵤŤƤʤǤ礦μ˥ץƤʤФʤޤ

֤ҤȤο͡סִŪʥˡפơοʼʤֲ褷褦ȤפΤܵΰμȤƵǽΰؤΥץåȤˤʤޤ
 
̤䤪䤤碌ϡcontact @ ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤 

Ǥ ϢΤ˲εľΤǤ

ΤŤΥǥ׹ Ϣ 9

͡δŪʥˡѤǡޤ줿ѤˤäơμʤѲƹԤޤѤοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽޤ

Υ١򵯤ˤϡʤ䥵ӥѤ͡δŪʥˡǧơΤ󶡤Ƥ븽ߤʤ䥵ӥʼʡˤϤɤ̤ǡѤ뤳ȤǽʤΤȿ뤳ȤɬפǤιͤǡ֥ǥ׹͡פ䴰ơΥ١μȤߤ˳Ѥ뤳ȤǤޤ

ǥ׹ͤȤζŪʥץϹؤФƤޤIDEOǼ»ܤƤץϼΤ褦ʤΤǤ
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤפ
  2. ¤ˤִ͡ѻפ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ
  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤֻвפ 
  4. ֥ץȥספɾ뤳Ȥ򲿲᤯֤
  5.  󥻥ץȤԾ˽Фˡʲפ
פϡIDEOΤ褦ʥ󥵥ƥ󥰲ҤȤơ饤Ȥʤʤ䥵ӥ󶡤¦ξ򤹤ȤȤǤ󥵥륿ȤȤƥ饤ȤηбIJ˼ȤǤ⡢Ҥʤ䥵ӥΥΥ١˼ȤǤ⡢βҡʼҡˤλȤλԾϢƥΥ򤷡ľ̤бIJ˴ؤǧƤ򤹤뤳ȤʤƤϻϤޤޤ󡣤ªƤΤǤϥΥ١Υޤ˴٤äƤޤޤ

ǥ׹ͤΥץϥˡȯˤƤޤ¤ˤִ͡ѻפ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

ꤢ뤤ϥˡϡ褹ƽƸ߲뤳ȤޤޤߥˡȤΤ¸ߤʤiPodiPhoneΤ褦ʲŪʤξ硢󶡤Ƥ鿷ʥˡޤ줿ȹͤ٤Ǥ礦
ĤƤϡɬפȯפǤꡢ͡ɬפȵΤˤꡢʳؼԤȤϤΤȯˤΤǤä׵򵻽ѼԤɤƤΤȤȯɬפפȤʤä͡Ͽȯ줿Τ򸫤ơ¤ɬäΤȺФ˼褦ˤʤäȤ󶡤ʳءѤƳ졢;ʬʤΤǤɬפȴ㤤Ȥդ˽žΤǤ롣
ʳؤȿʹ֤Զ² λ
ֿͤϷˤƸ㤦ޤǡʬϲߤΤ狼ʤΤפȸäƥ֥֡ϡɤΤ褦ˤiPodiPhoneΥǥפĤΤǤ礦

D.A.ΡޥϡïΤΥǥ󡩡פβǤǼΤ褦˽Ҥ٤Ƥޤ
󥯥󥿥ʥΥ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣ФǥʥΥ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿HCDʿʹ濴߷ץץˤΥǥˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ
ISOǵꤵƤHCDǥ׹ͤΥץϡ󥿥饯ƥ֡ƥ䡢Τۤʤ䥵ӥΥ桼ӥƥΤ˹ͤ줿ΤǤΡޥϤμȤߤҥʵ֡˥饤ߥ󥰤ȸƤӡ֥ҥ륯饤ߥ󥰤ϡФϤ᤿֤ĺȯ뤳ȤǤ뤫⤷ʤɤε֤äƤȤϸ¤ʤ̤ε֤Ф뤿ˤϡǽˤ뿷ѤɬפפȸäƤޤ

Υ١˼Ȥͤ¸ߤʤߥˡפ˵ŤˤϡޤѤȯʤФʤޤ󡣤ˤѲǽʵѤ򸫶ˤƱѤϤɬפˤʤޤ

ǤiPodiPhoneˡ꡼¢ӷβڥץ졼䡼䥹ޡȥե¸ߤƤΤǡ֥ϡѤ뤳ȤˤäơޤǤˤʤи󶡤ǤȹͤΤȻפޤФϤ᤿֤ФפȤȤϷиβܻؤȤߤؤơ̤ε֤ФפȤϿиϤФȤ̣Ƥޤ֥ϡѤ뤿οѡʥˤȯƤϤǤ

ڤ̿䥳ߥ˥䥲ʤɤΥƥĤϢ󤬥ǥ벽뤳ȤˤäơλԾ˥ǥ롦С󥹡ʻͻˤޤäǥ롦С󥹤ԾǤϡʤѲ򵯤䤹ʤޤ ϥʥ٤ơǥεѳ׿ˤ˵褦ˤʤäǤޥ˼ääiPod⡢äȤޤ˥ץꥱΰĤȤiPhone˵ۼƤޤ˥ȥ꡼ߥۿ󥿡ͥåȤѤۿӥμήˤʤĤĤޤֳDzڤڤߤפȤ͡δŪʥˡѤǤڤϿݴɤǥοʲˤäơڤڤिοʤޤƤޤ

ޡҤʤ䥵ӥΥΥ١󤹤ʤ̤ε֤ФפɬפʿѤȤơǥ벽줿䥳ƥĤϿݴɤɽǥοܤ٤Ǥʤ䥵ӥ˴Ϣ䥳ƥĤοή뤳ȤǤʤޤǤ񤷤äȤˤϲǽˤʤ뤫⤷ʤˤäơޤǤˤʤи󶡤Ǥʤʤ䥵ӥ˴Ϣ륳ƥĤοήǥ󤷡ή˹碌ʤ䥵ӥ롣

IDEOζƱ϶ȼԤΥƥࡦ֥饦ϡǥ׹ͤȤϡ餫Υȿ͡ΥˡȤĴ¤ƥץȤĤ뤿ˡƤޤֻвפΥƥåפǤϡȡ꡼ܡɤӥǥʤɤȤäơޤ¸ߤʤ̤ʤ䥵ӥ󶡤줿Ȥο͡ưֻвפޤˤä̤ο͡ηиҴŪˡִѻפȥˡĴ¤Ƥ뤫򸡾ڤ뤳ȤǤޤ

̤䤪䤤碌ϡcontact @ ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤

Ǥ ϢΤ˲εľΤǤ

ΤŤΥǥ׹ Ϣ 6

ܵ濴Υǥץ뤤ϥΥ١ץȤơ֥ǥ׹͡פȤץޤƹͭ̾ʥǥҤǤIDEO䡢եؤΥǥ󥹥d.schoolˤʤɤˤ󾧤줿ΤǡιͤˡؤФƤޤ

D.A.Ρޥϡ󥸥˥ȥӥͥѡФǥʡȤǡǥ׹ͤ򼡤Τ褦Ƥޤ
ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץǥ׹ͤȸƤ֡
㤨Сӥͥѡ󤬡CDޥ礭뤫龮ƤפȤCDФ뤫ȹԤ䤹ƤפʤɤȸǥʡϡˤޤȤбΤǤϤʤܵҤ礭פȤ֤ФפȤäΤϤʤȡ΢ˤȤ٤ŪܼŪϲͤ뤳ȤϤȤȤǤ

߷׹ؤˤơʼ˵ؤǡѤƤץ˿ޤ˼褦ʤΤޤ
Axiomatic
нꡧŪ߷ , Nam Pyo Suh

ܵΰΤܵҥˡ򡢵ǽΰˤ׵ͤȤΰ߷פƥץΰ롣ǽΰ׵ͤϸܵΰθܵҥˡμǤ٤Ǥ󥸥˥ϵǽΰ褫ؤ뤳Ȥ¿Ǥ¾Ԥˤä׵ͤꤵƤꡢ뤤ѲǽʵѤλ饨󥸥˥ˤäơܵΰǤϤθܵҥˡꤵƤޤä⤷ޤN.P.ָŪ߷ - ʣʥƥñ㲽߷ספǤܵΰˤĤƤϤۤȤɿƤޤ

θܵΰ褫ܵ濴ǼȤ⤦ȤΤǥ׹ͤǤƤιͤϥǥʡƤ졢ؤǥعŪʥꥭȤʤäƤޤޤ߷׹ءʥǥ󡦥󥸥˥󥰡ˤˤϿƩƤʤ褦ǤΤᡢǥ׹ͤϥǥʡˤäƸѤ졢 ǥʡܵΰ˴ͿǤ륵ӥȤ䥦֡ӥʤɤʬʪˤȤɤޤäƤޤ
ʤΥΥ١ˤ2Ĥη롣1ĤϼʡäȤʲΥץˤäƵΤǤꡢ⤦1ĤϥǥϢ³ˤʿȯˤäƲǽˤʤΤ̤ˡ͡ϥΥ١ǥ礭ѲȹͤǤ뤬äȤŪǥѥեʥΥ١ϼºݤˤϾ󥯥󥿥ʤΤ 
 
󥯥󥿥ʥΥ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣ФǥʥΥ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿ 
ΡޥϤˡָܵ濴Υǥˡϥ󥯥󥿥ʥΥ١ŬƤ뤬ǥʥΥ١ƳȤϤǤʤפȽҤ٤ƤޤѤȯۤǤϡţõϥޡפ餵褦ʥˡΤʤ뤤ϥˡ򸲺߲뤳ȤǤʤʤ䥵ӥĤäƤޤȤˤʤ꤫ͤʤޤ

ʤ׿ŪǤ뤫ݤȡǽˤѤǥʤΤ󥯥󥿥ʤΤȤϴطޤ󡣤ϡ1979ǯȯ䤵줿奦ޥȯ뤭äˤʤäԥɤ狼ޤ
⤽ϰ濼硢ˡ϶ȼԡˤ󤬳ĥ˹ԤݤˡԵǼͳ˲ڤʹȤȤǡֲ⤷ΤϤʤפȡơץ쥳äƤˡդ褿Ȥää

䤿ϸǡ˥ˡȯ䤷ƤΥ륿פξơץ쥳򡢥ƥ쥪פ˲¤ͷǤ衣ΤҤ˾ۤɾʵäɡإåɥեˤĤʤȤФ͡

濼ޤơԵ˻褦ʷˤʤäޤޥƥ쥪뤿ˡԡϿǽ򳰤ơѵˤ줬奦ޥλ衣

濼󤫤̤ϡԵǤʤ⤭ʤ鲻ڤİȤޤǤˤʤäи͡󶡤׿ŪʤϤФޤ

IDEOζƱ϶ȼԤΥƥࡦ֥饦ϡǥ׹ֺͤΤάˤäƸܵҲͤȻԾ쵡ž뤳ȤǤĵŪ˼¸ǽʤ䥵ӥ򡢥ǥʡδȼˡѤƿ͡ΥˡĴ¤ʬǤפƤޤʤǥ׹ͤȤϡ餫Υȿ͡ΥˡȤĴ¤ƥץȤĤ뤿ˡǤꡢΥϡֵŪ˼¸ǽʤΡסָܵҲͤȻԾ쵡žǤΡפȤȤǤԤϥץȤΥǥԤϵѤǡ䥳ƥĤʤɤδȤͭ񻺤ȹͤȤ狼䤹Ȼפޤθܵ濴Υǥ׹ͤιͤϡ׿Ūʤ߽ФȤȤˤ⤭äΩޤ

Ѥɬ⼫ΤΤǤɬפϤʤǤ礦դ˼εѤˤȡ줬­ˤʤäƲŪʥǥμ¸˸ƤޤȤ⤢ޤǥȥ󥿡ͥåȤθˤƤϡʣεѤȤ߹碌ƱѤ뤳Ȥޤ¡iPhoneˤܤ¿γ׿ŪʵѤȤƤޤ

̤䤪䤤碌ϡcontact @ ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
 
Ǥ ϢΤ˲εľΤǤ

꡼󡦥Υ١ϡ¸δȤǥΥ١ǽˤˡˤС󥹡ޡ쥯ȥ˥ȤǰƬˤֿ¤פΤΥץȤƤƤ롣ơΥ١ƥ֤ʤϤʤȤơΤΥǥ롦ޥפȤˡѤ롣
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ  
󥾥դϡȤĹޥȥåˤ¿Ѳ򡢤˿ʿľ淿Ȥ4Ĥʬ򤷤Ƥ롣ΤοʿȽ淿ܤ¤ȤΥΥ١άͤ뤿ˡѤȥɥᥤȤɽΤΥ١Υޥȥå
innovation_matrix

꡼󡦥Υ١ϡΥޥȥå˼οʿ¿ѲΤάǡѤȤƥΤΥ󥿡ͥåȡIoTˤѤ롣

꡼󡦥Υ١ϥå꡼"The Lean Stratup"˳ؤӡΥץIDEOˤƼ»ܤƤǥ׹ͤΥץ򻲹ͤˤƤ롣
IDEOΥȥࡦ꡼ˤ"The Art of Innovation: Success Through Innovation the IDEO Way"ǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפҲ𤵤ƤʤϥեؤΥǥ󥹥롢d.schoolǻȤƤƥȤȤäȰۤʤ褦ˡ
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ 롣Ǥĩ魯뤳Ȥ⤢뤬ޤϸǧ򤷤ƤȤפ

  2. ¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣вϥԥ塼ȤäФ䥷ߥ졼ηȤ뤳Ȥ¿IDEOǤǯϷץȥפƤ롣ʤΥƥ꡼ξϡ饯ȡȡ꡼ܡɤ˿ޤʥꥪȤäƥ桼θвꤹ롣ˤäƤϡޤ¸ߤʤ̤ʤ󶡤줿Ȥӥǥˤ⤹롣

  4. ץȥɾ뤳Ȥ򲿲᤯֤ǽκΥץȥפѹ뤳ȤˤʤΤǡޤ꼹夷ʤ褦ˤƤ롣ɤʥǥǤɤʤ礷ΤˤϤʤʤΤǰϢβɤä뤳ȤȤʤФʤʤΥࡢ饤ȤΥࡢץȤľܻäƤʤͭԡåȻԾ͡ʤɤΥץåȤ褦ˤ롣ǽƲǽƤʤΤ͡Ǥ碌ƤΤ͡ϤɤΤ褦˴Ƥ뤫ʤɤտѻ֤ǽʤɤƤ椯

  5. 󥻥ץȤԾ˽Фʲ롣ΥեϤФĹ֤ˤ錄ꡢȯץǤ⵻ŪˤäȤ󥸥󥰤IDEOΤޤǤΤ٤Ƥ¤ŪʻŻϡIDEOʲϤؤοξڤȿƤ롣
ɮ
ޤǤΥ֥Ǥϡ꡼󡦥Υ١ˤĤƤ򡢤3ܤΥƥåפȤޤǿʤƤɮԤºݤΥץȤǻԺʤͤȤ񤤤ƤΤ¿Υ֥ϤƼϴꤤޤǤ󥻥ץȤǥ󤹤եǤꡢϤ褤ʡ˳ȯե롣 

Ǥ⡢󥻥ץȡǥեˤĤƽ񤯤Ĥǡ5ĤΥƥåפƤƥƥåפζŪˡϡޤǥХХ˽񤭲Ƥ⤤ȤޤȤ᤿ȤϻפäƤ롣

1. ŪʥˡΤˤ

ɥʥɡΡޥϡïΤΥǥ󡩡פβ"The Design of Everyday Things: Revised and Expanded Edition"Τ褦˸äƤ롣
Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ
͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯ڤİꡢ˥󥰤򤷤ꡢ̿򻣤äꤹŪϿͤˤäƤ줾ۤʤҤȤοͤܤȡѤˤä󶡤줿ʤ䥵ӥˤä ˡѤäƤ⡢ŪʥˡѤȤȤѤοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣

ߥ塼åץ쥤䡼ˤȡֲڤİڤפȤȤΡޥθѤǤ͡δŪʥˡפȹͤ뤳ȤǤ롣ƵѤοʲDzǽˤʤäʤˤäơ֤ɤǤ⼫ʬڤİWalkmanˡפơ֤ɤǤ⤽ξڤİiPodˡפȤäˡ򸲺߲Ƥ

꡼󡦥Υ١κǽΥƥåפǤϡʤʤȤ͡δŪʥˡϲʤΤWHATˤΤˤ롣ʤʤľܤδŪʥˡƤΤǤϤʤ⤷ʤ̤οʤˤäƸ߲ˡŪäƤʤΤ⤷ʤ㤨Сߥ塼åץ쥤䡼Υ꡼ȤƤΥإåɥۥäꤹ롣
⤷ֲڤİڤפȤŪʥˡʤˤä̤ηHOWˤ줿ȤإåɥۥȤʤפˤʤäƤޤ⤷ʤҤƹƤˡإåɥۥƤˡͤΤǤϤʤʤʤ°ɥᥤˤ͡δŪʥˡ⤤Τˤɬפ롣

TӥåȤΡ֥ޡƥ󥰶פλϤ˼Τ褦ʵҤ롣
ŴƻषΤϡιҤȲʪ͢μפäǤϤʤμפϰȤ³Ƥ롣Ŵƻ˸ƤΤϡŴƻʳμʡʼư֡ȥåҶˤáˤ˸ܵҤå줿ǤʤŴƻҼΤפȤʤΤŴƻҤϼҤλȤ͢ȤǤϤʤŴƻȤȹͤˡܵҤ¾ɤäƤޤäΤǤ롣Ȥäͳ͢ŪȹͤŴƻŪȹͤȤˤ롣ܵ濴ǤϤʤ濴˹ͤƤޤäΤ
äȤʤϤλʬԾ̤ɥᥤ󡦥ѡȤʬ̤뻺ʬǤ뤳ȤˤäơդˤʤߤѤ˼򤵤ơŪʥˡ䤽βͤʤʤäƤ뤫⤷ʤ
꡼󡦥Υ١ϡΤ褦ʤߤѤΥץǤ⤢롣

2. ܵҤƤ뤳Ȥ򤹤

B.J.ѥJ.H.⥢"The Experience Economy "ʷикѡˤˤϡ"Customer SacrificeʸܵҤ"ȤդǤƤ롣
When we understand customer sacrifice, we discern the difference between what a customer accepts and what he really needs, even if the customer doesn't know what that is or can't articulate it.

ܵҤ򤹤ȡܵҤƤ뤳ȤɬפȤƤ뤳ȤȤΰ㤤˵ŤȤܵҤʬɬפȤƤ뤳ȤǤ뤫ΤʤƤ⡢뤤ϤϤäǤʤȤƤ⡣
ϼΤ褦ʼɽƤ롣
  • ܵҤƤ뤳 = ܵҤɬפȤƤ뤳 - ܵҤƤ뤳
ܵҤɬפȤƤ뤳Ȥ򸫤Ĥˤϡ޸ܵҤƤ뤳ȤǤФ褤ǤϡɤܵҤƤ뤳Ȥ˵ŤȤǤΤ

5w1h

οޤWHATΡޥθŪʥˡߥ塼åץ쥤䡼󶡤ȤθܵҤδŪʥˡϲڤİȤǤꡢ˥󥰥塼󶡤ȤθܵҤΥˡϥ˥󥰤򤹤뤳ȤǤꡢ󶡤ȤθܵҤδŪʥˡϼ̿򻣤뤳ȤŪWHYˤϿ͡WHOˤˤäƤޤޤ

ʬιʲڤİƵʬž򤷤ȻפäƤͤڤϥ쥳ɤäƤİӥ饸Ȥ鹥ʲڤήƤΤԤĤʤƤˡϤθܵҤ˵ŤơĤǤWHENˤɤǤǤWHERE˹ʲڤİȤǤWalkmanHOWˤȯ
ήơåץ뤬iPodȯޤWalkmanθܵҤϡ˻äƤʤäCDβڤİȻפäƻäƤФ褫äȸ뤳ȤäϼʬεʬѤäƤɴCDäƤܵҤϡȤ˰٤İȤʤäꡢ⤷Ȱ٤İȤʤޤƤޤäCDäƤ̵ռΤäƤiPodϤ̤βڤ򤹤٤ƥݥåȤƻ⤱뤳ȤˤäͤܵҤ˵Ťưñˤ٤Ƥ٤ȤȤǤϤʤβͤ򤵤˹뤿ˡʬǴñ˥ץ쥤ꥹȤĤ뤳ȤǤ뵡ǽHOWˡƥåե䥸˥Ȥä˶ʤĤ餷Ƥ뵡ǽHOWˤ󶡤

ʤθܵҤƤ뤳ȤϤʤäȤϤ򤹤뤿ˡΥƥåפǤʤ󶡤ʤѤܵҤδŪʥˡΩä顢줾ο͡WHOˤΤŪWHYˤ⤦ŰŪʬϤοͤιưѻƤߤ褦ŪãƤ󶡤ƤHOWǡܵҤ̵ռΤˡ֤礦ʤפƤ뤳ȤϤʤʤ󶡤뤢ʤȤƤWHOWHEREWHENȿƼȤǤߤƤۤ

ǰʤ顢ǽμ꤬򸫤Ĥ뤿ΤȤäˡϤʤʤθܵҤΩˤɤʥǥץ֡ˤǤ뤫ܤФƤ鿲ޤǤäȤͤ³Ƥ뤫Ƥ򤭤ä˥ݥäȻפĤꤹ ƹˤ⡢κǽμ꤬򸫤Ĥ뤳ȤǤ顢줬ۤȤˤʤθܵҤƤ뤳ȤʤΤƤϲ褹ͤΤΤʤΤǧɬפ롣

3. ̤

ꥢ롦Υ١ˤȤä̤ͽۤΤǤϤʤϡʬŤ̤Ȥ˥說說롣ϼ֤μưžʤɤȤʤȤǤϤʤ޿͡Ƥ뤳Ȥ褵ơФ餯ƿ֤͡줬ߤäפȥ兩ȵŤ줬ʤƤϤʤʤmust haveʡˤΤˤʤ褦ʤȤ
ư֤ˤƤ⡢׷üˤƤ⡢ᥬͷüˤƤ⡢ϥǥ׹ŪǤʤǥ׹ŪǤʤȤΤǤϤʤ͡Ƥɤ褷褦ȤƤΤȤŪʤȤΤˤʤäƤʤȻפ

IDEOΥǥ׹ͤΥץ2ĤΥƥåפʸϤäȽ񤭴Ƥߤ롣
̤ˤ͡ѻ͡ưΤ޲͡𤵤ƤΤ͡ϲ򹥤߲äƤΤ̤󶡤Ƥʤ䥵ӥ줿ߥˡɤˤ뤫õФ
ꤢ뤤ϥˡˤϡ褹˥ΤƽƸ߲Τ롣ޤŪʥˡȤΤ¸ߤʤޤǤˤʤä󥻥ץȤʡʥΡˤƤ顢ߤƤˡ߲褦˸

㤨Сֳ˻äƤʤäCDβڤİȻפȤäơCDäƤФ褫äȸ뤳ȤäϼʬεʬѤäפƤ뤳Ȥ˵ŤȤ롣̤ȤȤϡCDʤä⤱褦ˤʤפȤζʤϡɥǥ˥ԡǤ륦ޥפȤŪʥΤǤϤʤ
᤬褵줿顢ɤΤ褦ʲͤޤȤȡ꡼LTF  åȥե塼㡼 ˸Ƥ֡ɤʿ͡ WHOˤɤʤȤWHENˤˡɤʾWHEREˤǡʤWHYˡβڡWHATˤİʤ뤫ƤΤȤɤʤȡHOWˤǤɤʵˤʤ뤫ʥƥȤͤƤߤ롣

ۤʤäƥȤǤʥȡ꡼񤱤Υȡ꡼Ϥο͡WHOˤˤȤäơ¾ǤʤͤΤиäȽ񤭤ʤ餤ʵ꤬ơβͤ򾯤ҴŪɾ뤳ȤǤ롣ƤǤʤʵŤ뤫⤷ʤäȥåȤȤʤ桼ؤ䥢꡼ץ⸫Ƥ˰㤤ʤ
ơΥȡ꡼򤤤ʿͤɤǥȤƤ餤ɬפ˱ƥ󥿥ӥ塼ԤLTF󥱡ȡˡ
concept disign
͡ϤΥƥȤ˶ʬƤ뤳Ȥ˵ŤƤ뤳Ȥϡ褹ͤ

LTF󥱡ȤȤʬϤLTFľȤ򲿲󤫷֤ơ褹٤ʿ͡Ƥ뤳ȡˤ⤭ĦˤƤ⤷Ⱥǽμ꤬꤫ꤷΤȤϡޤä̤꤬뤳Ȥ˵Ĥ⤷ʤLTFȡΥȡ꡼˻פ줷Ƥޤ̤˵ĤʤʤäƤޤȤˤդɬפ

4. иͤǥ󤹤 

иͤΥǥʪϡοޤΡLTFвפȡάޥåספȡ׷ޥåספˤʤ롣

LTFвפϺǽŪ˻ĤäLTFưʤɤˤΤ륳󥻥ץȥӥǥ
LTFƱͤʤ䥵ӥεǽʤΤǤϤʤ⤭Ħˤʤä꤬褵줿Ȥο͡Τʤ䥵ӥѤƤ륷ɬפˤʤ褹뤿ʤΡ֥ϡɡס֥եȡס֥ӥפʬôʺˤϤǤƤʤΤǡޤǤⲾʤ䥵ӥΥ᡼Ǥꡢʤ٤ͤѤͿʤιפɬפˤʤ롣
ϡ󥻥ץȤޥ͡Ȥ뤿䡢Υǥ롦ޥ󥰥եǤΥƥȥ桼˥󥻥ץȤ뤿Ѥ뤳Ȥ⤢롣
вLTFϡ󥻥ץȤץȥǶͭθƤεȤƤ˽פʰ̣äƤ롣

άޥåפǤϡ󥻥ץȤ¸ʤ䥵ӥȤӤɽ롣άޥåספǸƤߤФ狼褦ˤ롣Ǥϡ֥롼άάѥȸƤФΤȻˡȤ¸ʤ䥵ӥӤơɤˡʤΤɤƱʤΤΤˤ롣Υˡϥ桼˼ɾΤƱǤϴ¸ʤ䥵ӥͥ뤳ȤǤΤˡǤʤмȤͤϤʤˡǤäƤ桼˼ʤ󶡤ͤϤʤ"Think Different" LTFΥ󥱡ȤвκȤ̤ơиͤ󶡤뤿ˤɤΤ褦ʵǽHOWˤɬפƤ롣εǽ򡢤νȼ¸٤2ΥޥȥåΡ׷ޥåספʬह롣줾μϡ23ʬʤȤйˤǤ㤤Τϼ¸פƤᤫΤƤƤޤäۤ

5. ꡼󡦥ƥåפΩƤ 

иͤ¸뤿ɬפ
׷ޥåספǽ֥ϡɡפȡ֥եȡפȡ֥ӥפǤɤΤ褦ʬô뤫Ƥ롣 ϲΥǤ롣ΡʬôפȡޤǤʪLTFвפȡάޥåספȡ׷ޥåספϤⲾˤʤλǤ٤ƤǤޤ鷺ˡοޤΤ褦ʲ⸡ڤΤΥƥåפꤹ롣
lean innovation 
ǤϡޤָԤʤȥץȤ߹碌ˤץȡפDzǽʲƤԤäƤߤ롣󤽤ǡޤޤǤˤʤäиͤ¸뤳ȤϤǤʤå꡼"The Lean Stratup"ˤ򸡾ڤ뤿MVPMinimum Viable ProductˤȤ֤Ť͡˼ºݤ˻ȤäƤ餤ΥեɥХåʬϤǵŤȿǤơץȡɬפǤХ꡼󡦥ƥå׼Τˤ"Build-Measure-Learn"Υ򷫤֤ơη֤ΤʤǼΥƥåפ˿ʤࡣ

ָԤʤȥץȤ߹碌פ1Ĥμ»ˤʤ̤μ¸ΤˡɤΤ褦ʥƥåפƧǤȤάΩƤ꡼󡦥Υ١Υ󥻥ץȡǥեʪˤʤ롣
Υȥ꡼ϤƤʥ֥åޡɲ

ǯۤˡΥ١ΥޥȥåפȤޤǯܤ¤ȤΥΥ١ˤĤƹͤƤ
Υ֥Ǥϡܤ¤ȡפȤդ¤פǤϤʤ̾ԸκǽʤȯȤؤΤȤƻȤäƤ롣ơ֥ΤŤפȤϡޤǤˤʤä餷ͤ󶡤ϡɥϤФȤ̣Ƥ롣

ޤiPodϤפǡޤǤˤʤä߽ͤФץͤƤߤ

οикѤȥΤΥ󥿡ͥåפǤϡܤ¤ȤΥΥ١ˤϡַи͡Experimental Valueˡפͤ뤳ȤɬפǤꡢβ֥ͤΤΥ󥿡ͥåȡפˤäƼ¸ǤΤǤϤʤȽҤ٤

ơΤΡΤΥǥޥפȤˡƤ
  1. 󥿡ͥåȤˤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʤWebӥǥ󤹤  
礦ɤκºݤΥ󥵥ƷΥץȤǡ꡼󡦥Υ١פǽΥƥåסLean 1st StepˤμȤߤϤ᤿ 

lean innovation

ΥץȤϡGoPro˸ 餷ʤޤ⤦ĤΥץפǽҤ٤褦ʡּʬۤȤߤΤ"Scratch your own itch!"פȤΤǡμȤߤǼΤ褦ʤȤͤ

ޡƥ󥰤Τ
ʤθܵҤƤ뤳
Х塼ɥߥʥȡåȤͤ

ץȤκǽΥƥåפʪǤiOSΥХ륢ץDogfoodingʥɥåեǥ󥰡ʬǻȡˤ򤷤ʤ顢Ťɬפȴơ͡ϿϡɥԤ˾ǤפȤǡꥳХ졼ΥϡɥȥåפμWedgeƤ     

Υݥ륿Wedge 2015ǯ1ˡΤŤοĬή ϤޤäϡɥͥåפȤ11ڡýȤƷǺܤƤ
Υ֥ǤϡεͽԤȤơIoTϤǤ˥ϥפǤϤʤפ򡢤Ƶ­Ȥơϡɥεսפ񤤤

ȵμɮȤơܤ¤ȤΥΥ١ˤϡطи͡Experimental Valueˡ٤ͤ뤳ȤɬפǤꡢβͤإΤΥ󥿡ͥåȡ٤ˤäƼ¸ǤΤǤϤʤפȤȤƳǧ뤳ȤǤ

Wedge 2014ǯ8ǡSonyϤʤGoProʤäפȤǺܤƤꡢΥ֥Ǥ⥽ˡˤĤƤĤȽŪʵ񤤤Τϡܤγ׿ŪʥΤŤξħǤ륽ˡˤ礭ʴԤ򿮤Ƥ뤫ȤƼϤ򤤤
ͤTim Cookä...פȯ褦פǡܤ¤ȤͤʤΥäĤ

 ǯϡ߼ȤǤץȤμΥƥåסLean 2nd Step, Lean 3rd Stepˤꤷͥƥåɡڥꥨ󥹤ΥǥȹͤƤ롣
IoTλˤƤϡ٤ƤӥȹͤɬפȤƥΥβҤϤɤƤƥΥФͤƤޤϡɥ󥿡ͥåȤˤĤʤꡢ饦ɤ䥹ޡȥեΥץꥱϢȤ뤳ȤˤäơɤΤ褦ʥӥ߽ФȤǤ뤫Ȥǹͤ٤ơ̤Υ󥿥եǥǤʤΤ̤ƥ桼륳ͥƥåɡڥꥨ󥹤ǥ󤹤뤳ȤפWedge
ǯ֤μʵؤΥ󥯽ߤˤʤäʸʰѡˤǤΥ֥κǯι᤯ꤿ
ܤ¤ȤɬפʤȤϡݤȤʤäƼȤळȤǤΤɸʬǤĤ뤳ȤбĿؤߥåȤҰͭ뤳ȤǤС쵤˵Ūʲ褹뤳Ȥܤ¤ȤäȤդȤȤWedge
Ǥϳޡ褤ǯ򤪷ޤ
궳Internet Born & Bred
 
ιTwitter (@kyosukek)ǤΤ餻ޤ
䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤

Υȥ꡼ϤƤʥ֥åޡɲ

ϤʤȤ
HBRʥϡСɡӥͥӥ塼ˤ˼Τ褦ʵҤä
"The only way out of this innovation gridlock is an expansion in founding team diversity. I believe the missing piece from the DNA in the founding teams of Transformational Companies is now the Domain Expert, who has deep insight into the industry they are trying to disrupt. Without a domain expert attempts at disruption are unimaginative and incremental at best.
There are so many industries ripe for technology startups to disrupt: Education, Health Care, Business, Art and Government just to name a few. But where are the domain experts ready to be paired with a team of rockstar engineers and superstar designers? "

Υ١ھȴФͣƻϡ϶ȼԥ¿礹뤳Ȥϡѳ׷ȡפ϶ȼԥDNA˷礱ƤΤϡ餬ѳפ򵯤ȤƤ뻺ʬ˾ܤɥᥤ󡦥ѡȤǤȿƤ롣ɥᥤ󡦥ѡȤʤǤѳפδƤϤ˳ʤ礷̤ԤǤʤ
顢إ륹ӥͥȡܡ¾ˤƥΥȥåפѳפԤäƤ뻺ȤϿ¿¸ߤ롣å󥸥˥䥹ѡǥʡȥबȤɥᥤ󡦥ѡȤϤɤˤΤ
Ȥ¸λԾѳפ򵯤ˤϡFounder Market Fitɡ϶ȼԤȻԾ줬Ŭ礷Ƥ뤳ȡˤɬפǤꡢ϶ȼԥɬפʿͺϻȤȤѤäƤƤ롣ǽHPAppleMicrosoftʤɤΤ褦˰ͤͤΥ󥸥˥ȰͤΥ륹ޥ󤬤Ф褫äߤϥǥ׹ͤʤɤǸƤ褦˥ǥʡλˤʤä⤹Ǥ˻ԾŬ礷ʤʤäƤȤ



Tom Kelleyˤ뤳ܤǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפҲ𤵤Ƥ롣
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ 롣Ǥĩ魯뤳Ȥ⤢뤬ޤϸǧ򤷤ƤȤפ

  2. ¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣вϥԥ塼ȤäФ䥷ߥ졼ηȤ뤳Ȥ¿IDEOǤǯϷץȥפƤ롣ʤΥƥ꡼ξϡ饯ȡȡ꡼ܡɤ˿ޤʥꥪȤäƥ桼θвꤹ롣ˤäƤϡޤ¸ߤʤ̤ʤ󶡤줿Ȥӥǥˤ⤹롣

  4. ץȥɾ뤳Ȥ򲿲᤯֤ǽκΥץȥפѹ뤳ȤˤʤΤǡޤ꼹夷ʤ褦ˤƤ롣ɤʥǥǤɤʤ礷ΤˤϤʤʤΤǰϢβɤä뤳ȤȤʤФʤʤΥࡢ饤ȤΥࡢץȤľܻäƤʤͭԡåȻԾ͡ʤɤΥץåȤ褦ˤ롣ǽƲǽƤʤΤ͡Ǥ碌ƤΤ͡ϤɤΤ褦˴Ƥ뤫ʤɤտѻ֤ǽʤɤƤ椯

  5. 󥻥ץȤԾ˽Фʲ롣ΥեϤФĹ֤ˤ錄ꡢȯץǤ⵻ŪˤäȤ󥸥󥰤IDEOΤޤǤΤ٤Ƥ¤ŪʻŻϡIDEOʲϤؤοξڤȿƤ롣
ʸ"The Art of Innovation: Success Through Innovation the IDEO Way"
1ΡפˤĤơֻԾ졢饤ȡѤʤɤ˴ؤ򤹤פȤβ᤬뤬ǧƤϡͿ줿˴ؤơפǤꡢ饤Ȥ䵻ѤʤɤȤȤäỌ̇̄ʤäƤޤ褦˻פ

դʤФʤʤΤϡΥץϤޤǤ¿ͥʥ󥸥˥ȥꥢǥʡʤIDEOǹԤƤȤȤء۳ءбijءءʪؤȤäʬΥХåɤĥС¿IDEOϥǥ󡦥󥵥ƥ󥰥եʲҡˤǡ¿Υ饤ȤȤǤꡢηбؤηбά˴ؤƷݤƤ롣ץ15ΥƥåפϡȤΤǤ뤬15Τ٤ƤΥƥåפȥȤ·äƤIDEOΤޤǤΤ٤Ƥ¤ŪʻŻȤ̤򤢤뤳ȤǤΤ

2008ǯ6Harvard Business ReviewTim BrownΤ褦˽񤤤Ƥ롣 
Put simply, design thinking is a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

ǥ׹ͤȤϴñ˸СΤάˤäƸܵҲͤȻԾ쵡ž뤳ȤǤĵŪ˼¸ǽǤ벿򡢥ǥʡδȼˡѤƿ͡ΥˡĴ¤ʬǤ롣 
IDEOˤƤϡꥢǥʡǤʤ󥸥˥뤤ϤʳȤͤޤƥСΤ٤ƤΡ֥ǥʡδȼˡפƤȤȤ

IDEOΥǥ׹ͤ䤽Υץϡ ؤФƤ롣濴ˤ륹եؤΥǥ󥹥d.schoolInstitute of Design at Stanfordˡ ˤƥܸǡǥ׹ͲȤΤäƤ٤39Υ᥽å -the d.school bootcamp bootleg-פ̼ˡͥǥ׹͸꤫󶡤Ƥ롣Ǥϥǥ׹ͤΣƥåפΤ褦ˤʤäƤ롣
  1. Empathize
  2. Define
  3. Ideate¤
  4. Prototypeץȥ
  5. Testƥ
ΥƥȤǤϡꥸʥΥƥåפ1ˤ5ʲˤäƤޤäƤ롣2ʴѻˤ󵯤ʬ䤵졢3ʻвˤ¤Ȥʤꡢ4ʥץȥסˤץȥפȥƥȤʬ䤵Ƥ롣츫ȥꥸʥ1ˤȶб褦˻פ뤬1ˤϥ󥵥륿Ȥ鸫ƤΥ饤ȡʤʤ䥵ӥ󶡤¦ξ򤹤ȤȤǤꡢd.schoolΥƥȤˤ붦ʤ䥵ӥѤ͡εˤʤ꤭äƹͤ뤿ΥƥåפǤ롣ǥ󥹥ΥꥭåפΥƥȤȤơ2ĤˤȤȤǤ뤬ξäƤޤä2Ĥϥǥ׹ͤˤ˽פʥƥåפȻפ
󥵥ƥ󥰤Ȥƥ饤ȤηбIJ˼ȤǤ⡢ҤΥΥ١˼ȤǤ⡢βҡʼҡˤλȤλԾϢƥΥ򤷡ľ̤бIJ˴ؤǧƤ 뤳ȤʤƤϻϤޤʤ

ǥ׹ͤȿʹ濴ΥǥHCDˤȤϤɤ㤦ΤȤơʬ⤽δط򤷤ƤʤȤ˵դΥ١򵯤Σƥåסġ륭åȡʹ濴ǥ׹͡Human-Centered Design Thinking by IDEO.orgȤФΰ̼ˡͥǥ׹͸󶡤Ƥ뤳Ȥ⺮𤷤Ƥޤ
¤Ͽʹ濴ΥǥץISOǵꤵƤISO 13407, JIS X 8530ˡ ˤȡֿʹ濴߷ץץפȤϡʡʥ󥿥饯ƥ֡ƥˤΥ桼ӥƥˤĤƵꤷ ץʡפȤʤꤵƤ롣ƤΥץΥƥåסʤȥ᥽åɡˤϡ
  1. ѾʥƥĴˡ
  2. ѼԤȿ׵ʥڥ륽ʡʥꥪˡ
  3. ߷פˤκʥץȥ׺
  4. ׵Ф߷פɾʥ桼ӥƥƥȡ
ȤʤäƤ롣d.schoolΥƥȤΥץƱͤHCDμˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤפȥΡޥ󤬸äƤ롣ǥʥΥ١ΤˤϡIDEOΥꥸʥΥǥ׹ͤΥץȤ˼ȤСι⤤뤬ɬܤȤʤ롣
ʲǥ׹ͤȤϹͤ"Mindset"ǤץϵꤷƤʤISOǵꤵƤHCDd.schoolΥƥȤΥƥåפ᥽åɤϡǥ׹ͤ˴Ťơ󥿥饯ƥ֡ƥ䤽Τۤʤ䥵ӥΥ桼ӥƥΤ˹ͤ줿ץǤꡢIDEOѤƤץƱͤ˥ǥ׹ͤ˴Ťƹͤ줿ץΣĤȹͤȤäꤹ롣

ǽ

ɥᥤ󡦥ѡȤϤʤȤʤϡʤѳפ򵯤ȤƤ뼫Ҥ°뻺ʬ˾ܤϤƤˡλʬ˴Ϣ뵻ѤˤĤƤ⤪褽İƤ롣ʤϤǤIDEOΥǥ׹ͤΥꥸʥΥƥåפ1ˤϥꥢƤ롣ޤǤϤʤθܵҤΤȤ򤢤ޤ굤ˤƤʤäʤ󥸥˥ǤäƤӥͥѡǤäƤ⡢IDEOΥåդΤ褦˥ǥ׹ͤιͤȤˤĤ뤳ȤˤäơʤϤʤθܵҤˤʤ꤭EmpathizeˤȤǤ褦ˤʤ롣
äΤȤäʤΤˤäưѤȤξʬϤĹʤäƤޤä

Υȥ꡼ϤƤʥ֥åޡɲ

󡢥ǥӥͥǥΥƥåפŪˤƥǥޥ󥰤ȸƤ֤Ȥˤ
  1. 󥿡ͥåȤˤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʤWebӥǥ󤹤
ŪʹͤϥǥӥͥǥƱΥ֥Υȥˤ֥ǥ׹͡פȲ㤦Τ뤤UXǥȲ㤦Τ"Service Design Thinking"Ȥդ⤢褦
This is Service Design Thinking: Basics-Tools-Cases
Mark Stickdorn
BIS Publishers
2012-12-20




ǯܤȤϤǤǤƤΤKindleǤʤäΤǡȾۤΡˤ顢ܤϡֻܡפ˽񤫤ƤȵƤƶФƤޤä
a book is still one of the most reliable forms of media; a book is portable, tangible, durable and never faces problems of low battery or bad reception.

 ʻΡܤϤޤǤǤ⿮ǥΤҤȤĤ ͥ졢ͭʪǤꡢѵꡢڤɤʤɤ꤬뤳Ȥʤ
ӥǥȤϤʤӥȤȡ¤Ȥ󶡤ʡʥΡˤȤǥӥȤ󶡤륵ӥǥ󤹤褦ʰݤ롣ץȥǥФ륵ӥǥȤ褦ˡǤʤ餷
The outcome of a service design process can have various forms: rather abstract organizational structures, operation processes, service experiences and even concrete physical objects.
 
ӥǥʪˤϤʷ롣ȿι¤̳ץӥΥڥꥨ󥹤Ȥä̵ΤΤǤʤŪʷĤΤ⤢롣
 
Since service design is a still young and emerging approach, service design education is even younger and just developing.

ӥǥϤޤˤȤ߼ˡʤΤǡӥǥζ̤Ϥǡޤˤ줫鳫ȯ褦ȤƤ롣
ӥǥϥǥ׹ͤȤǰΤŪʼˡǤ褦˴ǥ׹ͤ䥵ӥǥ˴ؤǸƤʪΤۤȤɡͤΤ¤ǤϤ٤ơˤӥǤΤϲΤȹͤƤߤ

߷׹ؤˤơʼ˵ؤǡѤƤץ˼Τ褦ʤΤ롣
Axiomatic
нꡧŪ߷ , Nam Pyo Suh

ܵΰΤܵҥˡǽΰˤ׵ͤȤΰ߷פƥץΰ롣ǽΰ׵ͤϸܵΰθܵҥˡμǤ٤󥸥˥ϵǽΰ褫ؤ뤳Ȥ¿Ǥ¾Ԥˤä׵ͤꤵƤ뤳Ȥ롣뤤ѲǽʵѤλ顢󥸥˥ˤäƸܵΰǤϤθܵҥˡꤵƤޤä⤹롣N.P.Ū߷ - ʣʥƥñ㲽߷ǤܵΰˤĤƤϤۤȤɿƤʤ

θܵΰ褫ܵ濴ǹͤ褦ȤΤǥ׹ͤƤιͤϥǥʡƤ졢ؤǥعŪʥꥭȤʤäƤ롣߷׹ءʥǥ󡦥󥸥˥󥰡ˤˤϤޤƩƤʤ褦Τᡢǥ׹ͤϥǥʡˤäƸѤ졢 ǥʡܵΰ˻äǤ륵ӥȤ䥦֡ӥʤɤǤʪˤʤäƤ롣

ǥ׹ͤˤäʡʥΡˤǥ󤹤ȤȤϤɤȤϥΤβͤȤȤƥΤ󶡤뵡ǽŪʲͤǤʤΥΤ桼ΥΤ˴ϢƷи뤳Ȥˤäͤˤޤǻĥƥǥľ򤢤ƥΤΡʥǥ˥ޥ󥰤Ȥơǥ׹ͤ䥵ӥǥȤδطˤƼΤ褦˰֤Ť
remastering
2008ǯ6Harvard Business ReviewTim BrownΤ褦˽񤤤Ƥ롣 
Put simply, design thinking is a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

ǥ׹ͤȤϴñ˸СΤάˤäƸܵҲͤȻԾ쵡ž뤳ȤǤĵŪ˼¸ǽǤ벿򡢥ǥʡδȼˡѤƿ͡ΥˡĴ¤ʬǤ롣 
ΤΥޥ󥰤ϡѼԤʤǥʡȶˤǤˡ֥ǥʡδȼˡפѤƹԤץˤʤȻפThis is Service Design Thinking Ǥϡӥ׹ͤ¿ΥġȤѤ㤬Ҳ𤵤Ƥ롣θ塢򻲹ͤˤʤΤΥޥ󥰤ˡˤĤƹͤƤߤ

ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred

Υȥ꡼ϤƤʥ֥åޡɲ

ɤäƥΥ١򵯤ȤȤˤĤƤϿ¿ܤǻʬϤҲ𤵤Ƥ롣ƥΥ١򵯤ˡץεȯǡ¿Υ󥵥ƥ󥰤¸ߤ롣ǥץȤ䥵ӥȤƼ¸ȤǻȲ굯Ȥ뤿ΥΥϥ⤢դƤ롣
ޤä桼θ󶡤͡Ѥ褦ʥǥʥΥ١ϤñˤǤ뤳ȤǤϤʤβǽ̵¤¸ߤȿƤ롣ǥˤƤϡҤȤĤΥΥ١ˤäɥХơݻǤ֤϶üûʤäƤ롣ΥɥХơݻ뤿ˤϼΥΥ١ɬפǤꡢ軰ԤˤȤäƤ⤽ΥɥᥤǼΥΥ١򵯤󥹤ϻĤƤ롣

ǥ׹ͤȤͤϹˤäƲǽˤʤäΥ١λ򸫤Ĥ뤳ȤǤʤΡޥϥǥ׹ͤǤϥǥʥΥ١߽ФȤϤǤʤȸäƤ뤬ͤϥǥ׹ͤˤȤߤޤ륢ǥȻפäƤ롣ΥǥŪʷΥɥΥ֤ʤΤɥιǤ˲᤮ʤĶΤΤʤΤΰ㤤Ȼפ
Ϥäȴ󤻽ʴ꽸ޤˤΥץȤ֥쥤󥹥ȡߥ󥰤ޤʤΤ褦ʻפĤȡ¸褦ȤѼŪмŪʾǮˤäƤޤʤ

ǤϤߤʤ󡢤褤ǯ򤪷ޤ궳

Υȥ꡼ϤƤʥ֥åޡɲ

ΤȤD.A.ΡޥïΤΥǥ󡩡פβʤɡǶɤܤɤ֤ʤ餤񤤤Ƥ뤬ΡޥˤϤäȤäƤĤѤƤޤ

Engineers and business people are trained to solve problem. Designers are trained to discover the real problems. A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

󥸥˥ӥͥѡ褹뤳ȤĹƤ뤬ǥʡϿȯ뤳ȤĹƤ롣ɤʤ餷塼Ǥ⡢줬ְä褷褦ȤΤȤޤäͤʤ褷褦

ΡޥΤ̤ơĴҤǥ󥸥˥ȥӥͥѡФǥʡȤǸäƤ롣ˤѤϡСɥӥͥӥ塼Web˷Ǻܤ줿Τȥǥ׹פȤ˼Τ褦ʸ롣

⤽֥ǥ׹͡פȤϲʤΤñ˸Сȿ͡ʹѤ򿼤ƶ桼Ū˵ƤΤΤʤ顢ץȥԥ󥰤̤ơ桼θ󶡤륤Υ١󡦥ץɤǤ롣

ΰռϥǥʡǤʤ󥸥˥ȥӥͥѡĤ٤ΤȻפơ黰Ԥä줾줬ʬΰʳ2Ĥΰؤ򿼤뤳ȤˤäƥΥ١򵯤Ȥǽˤʤ롣

ʤȤθΤĤεǡˡޤǽ񤤤ƤȤ򿶤֤뤿ˡCD/MDWalkmaniPodȯۤץͤƤߤ
Υץϼ2ĤΥƥåפˤ櫓롣
  1. ޤⵤդƤʤŪʥˡפ򸫤Ĥ
  2. 桼θǥ󤹤

ޤޤⵤդƤʤŪʥˡ٤ɤĤ롩פǽ񤤤褦ˡߡʤˤϡ֤ɤǤǤ⼫ʬڤİפȤˡWalkmanˤäƤ롣Υ桼ιưѻƤߤ褦桼CDCD椫鼫ʬäƽФ롣ܤξCD󥿥뤷MD˥ӥ󥰤Ȥͤ¿ʳξCDΥ󥿥Ȥӥ¿ʤäˡδѻˤäơ桼ȯ뤳ȤǤ㤨СİƤ뤦WalkmanΥХåƥ꡼ڤƤޤäCDФ롢CDƤޤäWalkman֤˺ƤޤäǤȤCDֻ֤ʤäѤäƻäƤCDȰ㤦ڤİʤäCDޤƤʤڤİʤäCDǤФ椬äѤˤʤ롢äƤCDǤʤCD̤ΥƤޤäƴְ㤨...ɤʺ٤ʤΤǤ⤯ʤȻפΤǤ⡢ǤˤʤΤǤ⡢ʤǤ⤫Ǥ󤹤롣⤤ʿͤΩΩäƹͤ롣󡢼Ϥοͤե롼פ򽸤᤿󥿥ӥ塼⻲ͤˤߤǤϡץȤˤĤƤΥͥåȾǤο͡ΰոĤ֤䤭򤢤Ĥ뤳ȤưפˤǤ뤷⤷ץȤ󶡤ȤǤСץȤ˥桼ιưȤߤȤ߹ǤȤͤ٤

Designers first spend time determining what basic, fundamental (root) issue needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡ʥΡޥ

ƬΰѤˤ褦ʡǥʡӥͥѡ󤫤β줿Ȥ󤫤³㤨Сӥͥѡ󤬡Walkman礭뤫龮ƤפȤCDФ뤫ȹԤ䤹ƤפʤɤȸǥʡϡˤޤȤбΤǤϤʤ桼Walkman礭פȤCDФפȤä򤤤ΤϤʤȡ΢ˤ֤ۤȤפϲͤ뤳ȤϤȤȤ

ǤϤäȰäץȤǥʡޤˡޤïⵤդƤʤŪʥˡפ򸫤ĤƤߤ褦󡢤ǤiPodȤƤϤ롣
ޤ󤷤줾ˤĤüñʲͤƤߤ롣Хåƥ꡼礭롢ͽΥХåƥ꡼Ӥ롢CD򾮤롢CDפˤ롢ڤäƹԤ褦ˤ롢ξDzڤǤ褦ˤϥ֥쥤󥹥ȡߥ󥰤Ǥ⤤ݥȥåȤȤäǥФǤ⤤뤤ϰͤ礭Υ쥹ʤǥǤޤ߹΢Ǥ⹽ʤˤ˽񤭤ȤǤ⤤ΤĤΥǥϥץȤβȤƼ»ܤ뤫⤷ʤ󤷤ܼ򤹤뤳ȤŪǡ¿ξϲŪʲĤ뤳ȤϤʤǤΤŪʥǥʤɤä˸Ĥ뤳ȤϤʤΤ顣
κȤ˽פ¿ȤñʲȤ߹碌椫Ūʥˡפ򸫤Ĥ롣ŪʥˡפΥݥȤϼ2
  • ͤ
  • ȤǽǤ
ͤפȤϡˤäƤޤǤˤʤäޤäͤ󶡤Ǥ뤳ȡΥϡɥ뤬⤤ȤïפĤƲ褷äƤ

ȤСʬλäƤ벻ڤ֤ȤǤ󤷤ΤĤϲ褵롣CDäƤ櫓ˤϤʤ顢̤Υǥ˥ԡ뤳Ȥˤʤ
Ǥ1999ǯˤϡ饹٥COMDEXȤԥ塼ϢŸSony꡼ƥåޥȯɽˤRioȤꥳ꡼Ȥäӷڥץ쥤䡼ȯ䤵ƤѤǥCD٤ФϤ뤫˾Ĥ⤯ȤϲǽˤʤäƤĤΥǥ̤12CDβڤǼ뤳ȤǤCD˲äƿǥδȤ;פʺȤ̤ˤʤäƤä˥꡼ƥåޥǻѤMagicGate꡼ƥåϲʤ⤯äƤ뤹٤ƤCD꡼ƥå˥ԡȤȤϹͤʤäΤǡȤơ֤ɤǤǤǤʤΤʤ˼ʬڤİפȤˡƤ˲᤮ʤä֤ۤȤפϡCDФפȤȤǤϤʤ

ֲڤäƹԤ褦ˤפȤե졼˽Ф路Ȥϲܤ⤷ʤ֤áפȻפִ֤롣ñܤβʤȤƤǤʤˤäƤޤä桼θ󶡤ǤΤǤϤʤȡʬʻäƤ뤫ͤȤɴʤʤ뤤¸ߤ뤹٤Ƥζʤ긵ξʥǥХˤäȤ顣ϤޤǤηӷΥߥ塼åץ쥤䡼ȤϤޤäۤʤ뼡Υ桼θ󶡤Ǥ롣μ¸ϤȤ⤫ȤơϤɤʥ桼θʤΤäȤϤȤͤ롣

֤ξDzڤǤ褦ˤפȤե졼򤽤ϡ2013ǯȤƤˤޡiPod/iPhoneiTunes Store鲻ڤɤǤȤ¸ǥ뤬ƤʾŪʥˡ򸫤Ĥ뤳ȤˤĤʤȻפΥ١ϤʲˤĤƹͤƤ롣

ơʥ֥Τ褦ˡSound Jam MP򸫤Ȥ֤ϻȤפȻפȤˤʤ롣Ϸ褷ƶǤϤʤ

  • Ѥ䥤ե򸫤ȤޤƤ֤ɤ餳ŪʥˡǤפȤȯǽ
ӥͥΥǥʡˤϤΥǥԥƥԲķȻפˤˡŪʥˡפȤΤõȤƤǤäƤ⤽ʬ褹٤ȤưռƤɬפ롣ǤʤƤϡѤ䥤ե򸫤Ȥˡ֤פȻפĤȤʤ¾ͻȤƤȤ館뤳ȤǤʤʲ

Ƥ뤤ĤȤǽǤײ꤬⤫֡ǡֲڤäƹԤ褦ˤפȤǤƤ٤ƤβڤPCƴߥ塼åץ쥤䡼˥ԡФΤȡβϡ¸ߤ뤹٤Ƥζʤ긵ξʥǥХˤäȤפȤȤޤǤãƤʤ

Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ ʥΡޥ

͡δŪʥˡѤǡѤˤäƤμʤѲƤ椯Ѥοʲ̵¤ǤС͡򤹤ʤ̵¤Ѳǽ롣Τ٤ƤŪʥˡλѲǽʵѤˤäƸ߲뤳ȤǤ롢ʤȤǽŪʥˡˤϸ³Ϥ롣֤ޤǤηӷΥߥ塼åץ쥤䡼ȤϤޤäۤʤ뼡Υ桼θ󶡤ǤפȤӥŶƤϤʤǼʬ򤴤ޤХ桼Ϸ褷ƤĤƤʤ
ּʬäƤCDβڤäƹԤȤǤפȤˤäơ֤ɤǤǤξڤİפȤߥˡ򸲺߲ǤϤˤŪˡ꤬СΥץȤʤꥵӥ󶡤褦Ȥ¦⡢ǥ󤹤Ǻǽϵդʤä桼θȤβͤȯ뤳Ȥˤʤ롣

󡢤ϥ֥ιͤץȤ餫˰㤦äȥ֥Sound Jam MP򸫤Ȥ֤Macβͤ夵Τ˻ȤפȻפäϡDesign Crazy: Good Looks, Hot Tempers, and True Genius at Apple [Kindle]˵ϿƤ롢iPodοǺߤ˼ϤiTunesWindowsˤŸ٤ȥ֥˿ʸȤΥԥɤǤ롣

JON RUBINSTEIN
We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said "Were going to do it." And Steve said, "Fuck you guys, do whatever you want. Youre responsible." And he stormed out of the room. 
 
桹ϡWindowsiTunes󶡤뤳ȤˤĤƥƥ֤¿ε򤷤ƤĤ˥եȻϡֲ桹Ϥޤפȸäƥ֤ϡ֤ä졪ʤ褦ˤ뤬ǤϤȤ衪פȤäӽФƤäƤޤä

AppleCEOФΥ֥ˤȤäơϺβäϤ֥ɤλiPodפĤΤʤ

Apple2001ǯ19˥ե󥷥dzŤ줿ޥåɥݤǽiTunesȯɽiTunes2000ǯ˥֥CEOľAppleθSound Jam MPȤեȤ򸵤ˡApple˰ҤγȯԤȯΤȤ֥ϡƱ˥ǥϥֹۤȯɽƤ롣ѥ󤬤ޤޤʥǥ뵡ϢȤ뤿Υϥ֤ȤƤôȤˤäơǥ뵡郎͡Υ饤եäȳڤˤΤˤʤȤΤ
"Say hello to iPod. 1,000 songs in your pocket."ȤåԡǽiPodȯɽΤϤǯ1023ˤʤ롣iTunesȥǥϥֹۤƱȯɽΤ顢ΤȤǤiPodȤǥ뵡Υ᡼ϤǤƤϤAppleiTunesȯɽľ˷Ӳڥץ졼䡼λԾĴϤᡢ줫iPodγȯꤷ褦ʲ

֤ǤiPodȤǥ뵡Υ᡼ϤǤƤϤפȽ񤤤ΤȤΥץ쥼Υ饤ɤ򸫤ƤߤMacˤCD WalkmanĤʤäƤ³
 
ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred
Υȥ꡼ϤƤʥ֥åޡɲ

ȡä¤ȡˤΥΥ١ˤĤơ¿ο͡ŪͳˤĤƤϡ֥Υ١ΥޡפϤȤƤǤ¿ʬϤʤƤ롣㤨СȤʤĹΤ˺Ŭȿ¸ݤΤ褦˥Υ١䤷ǤȤʬϤ
ȤĹάˤĤƤϥ󥾥դĹޥȥåפ뤳ȤǤ롣

anzof
ΥޥȥåǤϥΥ١ȤǤʬϤƤʤ褦˸뤬󥾥դ¿ѲˤĤƤ˿ʿľ淿Ȥ4Ĥʬ򤷤Ƥ롣ΤοʿȽ淿ϥΥ١άȤơĹάȤ߹ळȤǤΤǤϤʤȻפ¤ȤΥΥ١άͤˤϡʤȻԾȤ򡢤줾ξ̳ǰǤ뵻ѤȥɥᥤȤɽȤ狼䤹ʤΥ١Υޥȥå

innovation_matrix

ϥ󥾥դʿ¿ѲȸƤǤΤ˶ᤤǤ˳ƤбĻ񸻤Х塼ͥåȥ¿ѤƥץȤΥΥ١Ԥ̿Ȥɥᥤˤƥ᡼ǥ뵻ѤƳե५餫ǥ륫ؤΥץȥΥ١㤬롣
ϼҤδ¸ʤͭѤ˴Ϣʤˤäơ̤Υɥᥤ˻Ȥ󥾥դν淿¿ѲAppleҤΥԥ塼OSץꥱ󥽥եȥȤʡѤ˴ϢiPodȤʤˤäƲڤȤɥᥤ˻ƤϤޤ롣
ҤˤʤѤƿɥᥤػ롢륳󥰥ޥåάϷбĤΤ̥٥M&AʤɤΥץޤƸƤΤǤꡢ嵭ΣĤΥΥ١άƱǹͤΤǤϤʤ

äŴƻȤΤΥХ塼ͥåȥ˺ơ͢פȤܵҤδܥˡΩꡢ餽λѲǽʵѤ䥤եˡΡ͢פȤɥᥤˤ뿷ʥХ塼롣ƤΤΥХ塼ͥåȥƹۤ롣

εΰѤϭԤιͤƥǥ׹ͤΥץդȤȤǤ⤢롣ƻоˤʤ뤬ǥӥͥǥοʤפ⡢ǥ׹ͤΥץβȤ߹٤ƥåפ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
¤ȤȤɤ⡢ǥ벽ήǥեȥWebӥץȤȤ߹ळȤʤơͤϽФ뤳ȤϺ

ǤϭϤɤƳμˡȤäΤΤ
ˡĤƤ̤εǤޤȤƤߤ褦ȻפɤҥȤҲ𤵤ƤΤ뤤ϭμȤߤԤäƤǭ򸫽ФȤ⤷ʤ

Υ١ˤϼҤλȤ򥤥Υ١󤹤Ȥ̣ȡԾ˥Υ١򵯤Ȥ̣2Ĥ롣󡢴ȡʻȡˤˤȤäƤΥΥ١ԤˤäƴȤĤꡢλȤ礷Ĺ뤳ȤŪΥΥ١󤬷Ū˻Ծ˥Υ١򵯤줬¾ҤˤȤä˲ŪʤΤˤʤäȤƤ⡢Ϸ̤ǤŪǤϤʤ
Υ١Υޥȥåλ˰¡³Ƚ񤤤줬äƤ饤Υ١˼ȤΤǤ٤󥾥դΥޥȥåλԾ쿻ƩʳȯԾ쳫3ĤĹάˤɬ˰¡³뤳Ȥǧɬפ롣

Υȥ꡼ϤƤʥ֥åޡɲ

ΥڡΥȥåץ