ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

ïΤΥǥ

D.A.ΡޥΡïΤΥǥ󡩡פβ The Design of Everyday Things: Revised and Expanded Edition [Kindle]ˮ⤽ˤǤ裶 裷Ϥɲä줿6 Design Thinking˼Τ褦ʵҤ롣
The prototypes might be scaled objects, constructed  by model makers or 3-D printing method. Even well rendered drawings and videos of cartoons or simple animation sketches can be useful. Virtual reality computer aids allow people to envision themselves using the final product, and in the case of a building, to envision living or working within it. All of these methods can provide rapid feedback before much time or money has been expended.

ץȥפϡϷԤ3Dץƥ󥰤ʤɤˤ̾줿Ϸ⤷ʤ줿ǥåޥ󥬤뤤ϥ˥᡼ˤ륹åǤ⤤ԥ塼ˤСꥢƥɽǤС͡ϺǽŪʲ줿ʤȤäƤ뼫ʬȤ¤뤳ȤǤʤʪʤФǤ餷Żפ⤫٤뤳ȤǤ롣ˡˤäơ¿λ֤Ȥϲ񤹤˿®ʥեɥХå뤳ȤǤ롣
å꡼Ρ֥꡼󥹥ȥåספ¸ǤСMVPιͤƱǤ뤳Ȥ˵դεLTFˤĤƼΤ褦˽񤤤
LTFʥåȥե塼㡼ˤϥ꡼󥹥ȥåפ󾧤ƤMVPMinimum Viable Productθڤɬפʺ¤εǽäʡˤƱ褦ˤפ뤬LTFϥץȤǤϤʤMVPȤʤ䥵ӥηȤʤƤ⤽ΰǤäꡢεǽɽȤХڡѡåӥǥǤäꤹ롣LTFʤ䥵ӥ򤹤ΤǤϤʤ줬󶡤줿Ȥο͡ɽΤΥȡ꡼ɤǤ餤ץȤĤŪʥˡ򸲺߲ʤ䥵ӥˤĤƤεŤҥȤ褦ȤΤ 
D.A.Ρޥ󤬤ʥץȥפη򼨤Ƥ뤬ʤμ䤽δ衦ȯʳˤäƥեɥХå뤿Ρ֥ץȥספϰۤʤޤMVPȤLTFʤɤȤˤ餺򸡾ڤ뤿ΥեɥХå򤨤뤿ɬפʡֲפͤƤФ褤ΤפϡǽΥǥտƤΤޤ޻֤Ȥ򤫤ƺ夲ƤޤˤܤߤȤȤ󡢤ФΤǤϤ뤬
approach

οޤϡ޼ȤǤץȤˤ륳󥻥ץȥǥΥץ򼨤ΤΥơޤʤǤ뤫򤳤ǾҲ𤹤뤳ȤϤǤʤ㤨СƱͤˡ"What"1000ʤ⤯ȤǤӥߥ塼åץ쥤䡼פȤƹͤƤߤ롣ޤǤCD-WalkmanǤʤä̤θΥȡ꡼LTFѤƥ󥱡Ȥ»ܤ뤳ȤˤäơΥ󥻥ץȤФեɥХåꡢ߲褦ȤƤŪʥˡβǽõ롣ʤ"What"ȤˤĤƸڤߤη̤ʬϤάޥåפɾɬפǤӤιܤݥȤ롣"What"ΤľʤФʤʤ֤⤢ȤȤи礷ƤơȤм䥯饤ȤȤ˥󥻥ץȤ뤿Ǥäꡢץȥǥ󥻥ץȤͭե󥹤Ȥ뤿ʤɤɬפǤLTFλвԤΥץȤǤϤLTFвYouTubeǥ󥻥ץȥӥǥκϤޤ겻ڤĤޤˤԤäץȤΥСǥ󥻥ץȤͭǤФޤǺɬפϤʤʼʬϤɤƤ⤳ʤȤ˶ŤäƤޤˡ

άޥåפȻвLTFˤäƥΤΥǥޥ󥰤2ޤǿʤȤˤʤ롣
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
Х塼ץݥȤϡ󶡤͡פȤȤLTFˤäƿиͤάޥåפˤäƤΥˡ롣ʳǤɬܤǤϤʤ㤨"1,000 songs in your pocket."1,000ʤݥåȤˡˤΤ褦˲ͤ뤿Υե졼ʸ첽ˤͤΤڤʤ䥵ӥ̾ΤȰʵ᤹륿饤䥭åԡ˻ȤȤˤʤ뤫⤷ʤޤϥץȤΥСǥ󥻥ץȤͭΤͭȻפ

ơ餫ꤷƤǽ׷ˡ󥱡Ȥ餽ɬƳ줿ʵǽä׷ޥåפ롣ޤ׷󤫤Ϥᡢǽ¸ɬפʵѤ䥤ե顢٤٤ʤɤˤäƥޥåԥ󥰤롣׷ޥå׼ΤǤϤʤƤΤΤˤʤΤǤΤǡʣˤʤʤ褦ˤĤμȤʣΥޥåפĤȤȻפ鼡"How"ͤդʤФʤʤȤϡ׷ޥåפñʤ䥵ӥǼ¸ΤǤϤʤȤȤΤΥǥޥ󥰤ϡ֥ϡɡפȡ֥եȡפȡ֥ӥפȤ߹碌ˤäơֿи͡פϽФ뤳ȤΥ᡼ʤ׷ޥåפ롣
lean innovation
οޤϡ޼ȤǤֿʡʷи˲¤פΥץ򼨤Τ꡼󡦥ȥåפιͤ뤤ѾΤǡΤŤΥΥ١󤹤ʤʲ¤ΤΥ꡼󡦥Υ١ΥץȸƤǤ⤤ΤǤϤʤȻפäƤ롣
άޥåפȻвLTFˤäƿи"What"ǥ󤹤롣Ƥ¸뤿Ρ֥ϡɡפȡ֥եȡפȡ֥ӥפɤΤ褦ʬô뤫ˤäƤ줾롣ΥǥտƤΤޤ޻֤Ȥ򤫤ƺ夲ƤޤˤܤߤD.A.Ρޥ⥨å꡼äƤΤ¤ϡͤϤʤɤˤܤ򸫤Ƥ롣ɤΥǥޥϡּʬϰ㤦פȻפΤǤϤʤǤв٤ˤܤߤۤΤǤϤʤȤפΤäȤ⡢ãιͤˡȤƥΥ١˼ȤȤƤ⡢ñΤǤϤʤΥ١ؤμȤߤϲ٤ˤܤ򸫤뤳Ȥˤʤ

ޤ1st StepȤƸԤʤȥץȤ߹碌ˤƤԤäƤߤ롣󤽤ǡޤޤǤˤʤäͤ¸뤳ȤϤǤʤв򸡾ڤ뤿MVPȤ֤ŤΤΥǥޥ󥰤ˤä¤褦Ȥ뿷иͤϡ֥Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤ뿷桼θפǤꡢ¸ȤߤȤ֥ϡɡפȡ֥եȡפȡ֥ӥפʬôƤȤꤢΥΤ꡼󡦥Υ١Υץ3rd Stepˤʤ롣ǤϤäΤˡֿʡʥΡˡפWebӥȥץȤƤ롣Ǥ˥ץϥХեȤǹͤ٤ˤʤäƤָԤʤȥץȤ߹碌פ1Ĥμ»ˤʤEnd to Endǿиͤ󶡤ȤGoal˸äơɤΤ褦ʥƥåפƧǤȤάΩƤ⥳󥻥ץȥǥΰĤ˴ޤ٤ 

iPodϤפǻȤä3ĤοޤǹͤƤߤ褦AppleͤƤȤȤϰ㤦2001ǯ1iTunes"Lip, Mix, Burn"Ȥåե졼ȯɽ줿ѥΡ֥ǥߥ塼åܥåפȤ󥻥ץȤǡCDǡLip˼ʬιʤ褦˲ڤԽMixˡCD-R˾ƤơBurn˻WalkmanʹȤǤȤΤäϥ꡼󡦥Υ١Υץ1st Step롣
ipod1
Lean 1st Step

ƥ꡼󡦥Υ١Υץ˽ä³񤯤ȼΤ褦ˤʤ롣

iPod_a2
Lean 2nd Step
 
iPod_a3
Lean 3rd Step (Goal)

2nd Step3rd Stepνϼºݤϵդǡ2001ǯ10iPodȯ䤵졢2003ǯ4iTunes Music StoreϤ줿

ipod2
ºݤ2nd Step
 
ipod3
ºݤ3rd Step (Goal)


AppleˤȤäơ WalkmanϼҤΡʸԡʤǤϤʤ¾Ҥθʤ˲ŪʥΥ١ųݤΩˤ롣Apple2nd StepiPodȯ䤷̣2ĤȻפ

ޤiTunesȤMacΥץꥱˤäơԥ塼DzڤȤͤԾƤơˤiTunesȰβiPodˤäƷӥߥ塼åץ쥤䡼Ծ˻Ȥʥꥪϼ
ơޤDzڤΥ󥿡ͥåȤǤۿ񹳤Ƥƥĥۥ⡢iPodˤäƥ桼̣դAppleˤĤƤʤʤȤήĤꡢEnd to EndΤ⤦ˤiTunes Music Storeιۤ

Ǥ˷ӥߥ塼åץ쥤䡼ԾˤNo.1Υ֥ɤȥޤҤ˥ˡߥ塼åȤڥƥĥץХȤ륽ˡƱGoalܻؤƤ顢꡼󡦥Υ١Υץ˼֤褫ä⤷ʤäȤ⸵CEO򿶤֤äơiPodĤꤿäɡʬϹäƤΤǤĤʤäפȡޤä㤦Ȥ򸫤Ƥ褦Ǥϡ֤ĤפȤդϡϤפΤϤǤꡢֺפȤ¤פǤϤʤΤ꡼󡦥Υ١ϡʳŪ˥ץȤԾ󶡤ΥեɥХåƻԾȥߥ˥򤷤ʤ顢ԾȼһȤξ˥Υ١򵯤Ƥ椯ΡBuild-Measure-LearnΥʥߥåʥƥ졼ץ

Ƥβǥ桼ΥߥåȥȤƤ椯ȤȤפʥݥȤAppleˤȤäƤiTunesMacβͤʥǥϥֹۡˤȤ⤦ҤȤĤä⤷ˡiTunes̵ǡʤWindowsMacξˡ󶡤ƤȤȥ꡼󡦥Υ١Step1Ȥơޡƥ פȤͤǽä

ޤäиͤ¸뤿˺֥ϡɡפȡ֥եȡפȡ֥ӥפ夲Ƥǡɤäƥ桼ΥեɥХåƤ椯ΤΡޥ󤷤褦ʥץȥס㤨줿ǥåޥ󥬤뤤ϥ˥᡼ˤ륹å뤤ϥԥ塼ˤСꥢƥɽʤɤǤϡǤ˼»ܤLTF󥱡Ȥˤä줿"What"ФեɥХåʾΤΤϴԤǤʤߥˡϤꤽ󥻥ץȤϼ줽Ȥˤʤ"How"ˤĤƤϡ桼λפѤ߾夲ƤץɬפȻפ̤λСϥΤŤȤΥ١ĩ魯ǡԳμפƤ椯ɬפʥץǤ⤢롣 Υ꡼󡦥Υ١ȤͤˤĤƤʿޤƤߤ

thinkings

Υȥ꡼ϤƤʥ֥åޡɲ

ˤҤ³...ˤʤ뤬

D.A.ΡޥΥå"Technology First, Needs Last"ˡΤݤˤ϶ǤΤΡʤȤʤҤä봶"Activity-Centered Design"ȤƤȯŸ뤤Ϥ䴰복ǰȤơֶǤפɤ绿ʤΤ...

ȤΥ֥θȤ⤤"Technology First, Needs Last"ȤդˤĤơ֥ΡޥϡصѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤ٤ȸäƤΤǤϤʤä פȽ񤤤ͤʤβ񤤤Ƥߤ褦ȻפǤ˥ΡޥѤޤǤʤʬǤϥΥ١ˤĤƤΥ᡼ΤˤʤĤĤ뤬ïΤΥǥ󡩡פβǤμΰʸǥ󥹥ѥ줿Τ

Technology changes the way we do things, but fundamental needs remain unchanged.

ѤϿ͡򤹤ʤѤ뤬δŪʥˡѤ 

ܸۤܤǰ֥ĥȤʸϤä
󤫤Υ֥iPodˤߥ塼åץ쥤䡼ΥΥ١ˤơߥˡθĤˤĤͤΥǥ󡢤ΥǥϴְäƤ뤫⤷ʤ뤤ǽǤʤĤˡ˲᤮ʤ⤷ʤϤȤơ

model

ΡѤǤ͡δŪʥˡפȤա츫ֺǽ˿Ѥˤ׿äơˡϸ夫ĤƤפȤդ̷⤹褦ߥ塼åץ쥤䡼ˤȡֲڤİڤפȤȤ͡δŪʥˡȹͤ뤳ȤǤ롣ƵѤοʲDzǽˤʤäʤˤäơ֤ɤǤⲻڤİס֤ɤǤ⼫ʬڤİס֤ɤǤ⤽ξڤİפȤäˡʤȤ¸ǥǼ˸ֲ߲ڤİڤפȤŪʥˡѤäƤʤѤˤäƤ줾οˡ夫ĤƤȤȻפ󡢤ä󤽤ʤˤȿ͡ϡ֤ΤߤäפȤ֤ɤƤޤޤǤʤäפʤɤȸ줬߲ߥˡ

᡼ϡ̿Ȥˤƥ᡼󶡤Х塼Τ˴ŤХ塼ͥåȥƹۤ٤

ܤT.ӥåȤ׸ˡޤबϡСɥӥͥӥ塼˴Ƥʸ"Theodore Levitt on Marketing"Ȥƥ󥽥ȤƤޤȤ᤿ΤǡܤǤ2007ǯ11ͭ͵һǡT.ӥå ޡƥפȤȯ䤵줿

T.ӥå ޡƥ
ɥӥå
ɼ
2007-11-02


¾νҤϿͤߤƹˤʤäꤷƤ뤬ͤեȥ󥸥˥ʥ󥿡ͥåȡ˥ޡƥ󥰤֤äˤʤäʸ򽸤᤿ܤϤȴξˤ롣
κǽξϤΡ֥ޡƥ󥰶פƬ˼Τ褦ʵҤ롣

ŴƻषΤϡιҤȲʪ͢μפäǤϤʤμפϰȤ³Ƥ롣Ŵƻ˸ƤΤϡŴƻʳμʡʼư֡ȥåҶˤáˤ˸ܵҤå줿ǤʤŴƻҼΤפȤʤΤŴƻҤϼҤλȤ͢ȤǤϤʤŴƻȤȹͤˡܵҤ¾ɤäƤޤäΤǤ롣Ȥäͳ͢ŪȹͤŴƻŪȹͤȤˤ롣ܵ濴ǤϤʤ濴˹ͤƤޤäΤ

֥ޡƥ󥰶פ2001ǯ11ΥɼҤΥϡСɥӥͥӥ塼˷Ǻܤ줿ʸ1960ǯ˥ޥå󥼡ޤޤƤ롣
Ŵƻפȡ͢ȡפȤĤθդǡʻȤοƤ뤳ȤǤ롣̿μפϰȤ³Ƥ롣ޡȥեΥ˸ܵҤå줿櫓ǤϤʤ᡼ʻȡˤĤȯŸˤϡҤλȤ򥫥ȤǤϤʤ̿ȤȤơ󶡤Х塼Τ˴ŤХ塼ͥåȥƹۤʤФʤʤ

äŴƻȤΤΥХ塼ͥåȥ˺ơ͢פȤܵҤδܥˡΩꡢ餽λѲǽʵѤ䥤եˡΡ͢פȤɥᥤˤ뿷ʥХ塼롣ƤΤΥХ塼ͥåȥƹۤ롣줬ȤΥΥ١ŴƻȤξ硢бļԤϥޤ򴶤ƤΤiPod˥ߥ塼åץ쥤䡼λȤå줿ȤηбļԤϡּʬϹäƤiPodʺꤿäɡ˺ʤäפȸäƤ
ܤǤϼ㤤ͤμưΥ줬ƻƤ롣ư֤ŪʤΤ줬ʤȤŪϲХ塼μ¸ǥϲ̤ơּưžư֡פʤ

󤽤⡢ǥ׹ͤǹԤ

Υȥ꡼ϤƤʥ֥åޡɲ

ʤӥͥǥѳפˤäѤΤϵѼԤǤϤʤͤ⤽ͤƤ롣ΡޥΥå"Technology First, Needs Last"ˡʤȤʤҤääΤϡ"The inventors will invent, for that is what inventors do"ȯԤȯ򤹤뤫ȯԤʤΤˤȤȤΤ˿ʤȯפȤϴְäƤʤȻפ֥ͭ̾ "Apple is going to reinvent the phone"Ȥդ⤢롣ѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤȸäƤΤޤûåΤʤǤäɽȤϻפνͭ̾ïΤΥǥ󡩡٤̲"The Design of Everyday Things: Revised and Expanded Edition"Ǥ褦ʤΤǡǤʪĤ򤫤⤷"Activity-Centered Design"ʤɤȶ˾ܤ⤵뤫⤷ʤ

ΡïΤΥǥ󡩡פβǤˤϼΤ褦ʵҤ롣

There are two major forms of product innovation: one follows a natural, slow evolutionary process; the other is achieved through radical new development. In general, people tend to think of innovation as being radical, major changes, whereas the most common and powerful form of it is actually small and incremental.

ʤΥΥ١ˤ2Ĥη롣1ĤϼʤäȤʲΥץˤäƵΤǤꡢ⤦1ĤϥǥʿȯˤäƲǽˤʤΤ̤ˡ͡ϥΥ١ǥ礭ѲȹͤǤ뤬äȤŪǥѥեʥΥ١ϼºݤˤϾ󥯥󥿥ʤΤ
Incremental innovation starts with existing products and makes them better. Radical innovation starts fresh, often driven by new technologies that make possible new capabilities. 

󥯥󥿥륤Υ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣Фǥ륤Υ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿
The techniques of human-centered design are appropriate to incremental innovation: they cannot lead to radical innovation.

HCDΥǥˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ

Ρޥ󤬻ȤäƤ饸륤Υ١ȥ󥯥󥿥륤Υ١ȤɽϡεǾҲ𤷤ꥹƥ󥻥ȤϤäȰۤʤäƤ롣ǥʡʤΡ˥Υ١ϡޤǤ¸ߤʤäΤѤȯˤä߽ФȤ̣ǻȤƤ롣ΡޥϡֵѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤפȸäƤΤǤϤʤäȯˤäƤޤǤʤäŪʿʤ߽ФȤϵѼԤȤȤä
ǥ׹ͤHCDΥץǤΥ󥯥󥿥ʥΥ١ˤäƤ⡢Ūʿʤ䥵ӥ߽ФȤϲǽǤꡢˤϥѥե뤹ʤѤ뤳ȤǤΤƵѼԤǤʤȤ⥤Υ١򵯤ȤǤȡΡޥϸäƤΤȻפ

֥ΤۤȤΥΥ١Ϥ줫פǡ᡼ϼ̿Ȥˤƥ᡼󶡤Х塼ΤƥХ塼ͥåȥƹۤ٤Ƚ񤤤פϥȯȤȡiPodiPhone⥤󥯥󥿥ʥΥ١ˤȯѤƤޤäΡޥμθդ礭ʥҥȤˤʤ롣

Apple's success was due to its combination of two factors: brilliant design plus support for the entire activity of music enjoyment.

åץϡ餷ǥȡڤȤ󥿡ƥȤΤ٤ƤΥƥӥƥ򥵥ݡȤȤ2ĤǤˤΤ

ǥ׹ͤHCDΥץ⥤Υ١μʤˤʤΡޥϡ˼Ȥʹ֤ΰռνʤƤ褦˻פǥ׹ͤθIDEOΥ꡼郎񤤤ܤ⤽ռƤӵƤ롣ѼԤӥͥޥɤǤ»Ϥʤ



Radical innovation is what many people seek, for it is big, spectacular form of change.

ǥʥΥ١ϡεϤ礭ȥڥʹ¤ѳפ򵯤Τ¿ο͡ܤƤΤ

Ρޥθ֥ǥʥΥ١õƤ͡פȤΤϡΥ١򵯤ȻפäƤ͡ؤƤ롣"The inventors will invent, for that is what inventors do."ȯԤȯ򤹤뤫ȯԤʤΤˤȤդˤʤäƼΤ褦˸

Υ١ϥΥ١򵯤饤Υ١ʤΤ

Υȥ꡼ϤƤʥ֥åޡɲ

D.A.ΡޥΡïΤΥǥ󡩡פβǤȯ䤵줿



Υå"Technology First, Needs Last" "Human-Centered Design Considered Harmful" Ȥ³ĤƤ󾧤줿 "Activity-Centered Design" ɤΤ褦Ƥ뤫ˤʤäơäɤǤߤ
;̤ǶKindleǤνҤ褦ˤʤ꼫ǤiPadǤiPhoneKindleץɤǤΤǥ롦ޡƥ󥰤䥤Υ١ϢФɤƤΤǤɤƤʸܤФˤʤ뤬狼ʤ¿Ρñ򥿥åפɽΤǥࡼɤ߿ʤळȤǤ롣ˤʤե졼ϥޡǰĤƤСĤǤɽǧƤʬ˥פ뤳ȤǤ롣ɤ߿ʤǥХǤκǽڡϡ⤦ҤȤĤΥǥХdzȤƱ򤷤Ƥ롣ο桼θĤAmazon˹ԤäƼܤõꡢO'Reilly MediaΤ褦Ϥ򥯥åƤޤͤιư߽ФƤ롣

裶 Design Thinking 裷 Design in the World of Business ϴ˿ɲä줿ȤʤäƤ롣긵˥ꥸʥС󤬤ʤʤïߤϤˤʤΤɤΤǡξϤƤ⤢ޤФƤʤäɤǤ뤦ˤʤȤʤפФ"Activity-Centered Design""Human-Centered Design"ꤷƼä褦ʹͤȤƤǤϤʤ"Human-Centered Design"ˡȤƤȤݤʤʸʤɤˤäưۤʤָĿ͡פǤϤʤ͡Ρֹưפˤäƥǥ٤Ȥȡ"ACTIVITY-CENTERED VERSUS HUMAN-CENTERED DESIGN"ȤФʸ⤢ΤΤ̤HCDιͤѤäƤʤ褦˻פ
Designers first spend time determining what basic, fundamental (root) issue needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡
HCDǥ׹ͤΤζϤʣĤΥġΣĤȰդƤ롣⤦Ĥ"The Double-Diamond Model of Design"ȸƤФ졢ץȤβͤץˤơ줾򤤤äȯƹǵҴŪ˹ͤƤ˼«ȤΤƤΣĤΥץHCDΥǥˡ
  1. Observation
  2. Idea generation
  3. Prototyping
  4. Testing
򷫤֤ƳιͤEric Ries  "THE LEAN STARTUP"󾧤ƤBuild-Measure-Learnη֤ˤäơȤƤΥӥͥǥ򸡾ڤˡƱޤ⤽ǥ׹ͤȤ߽ͤФIDEO"The Art of Innovation"Dz⤵ƤԺץȤʤƱǤ롣
ΡޥHCDꤷƤΤǤϤʤޤˤ⤽Ū˲ᤷǥǥζФƷپĤ餷Human-CenteredʼȤߤ򤹤٤ʤƤ褦˻פ롣

Τ̤HCDϥǥʡλŻȤƤ뤬֥ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣פȤ㡼ޡƥθդǼ뤳Ȥˤ롣

ܤɤǤĤĤȤ롣θ塢񤤤Ƥߤ褦ȻפäƤ롣

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D.A.ΡޥΥå"Technology First, Needs Last"ˡΤݤˤ϶ǤΤΡʤȤʤҤä봶"Activity-Centered Design"ȤƤȯŸ뤤Ϥ䴰복ǰȤơֶǤפɤ绿ʤΤ...
ͤΥեδξλȤʤʤäǥץ쥤ˤϤʸդץȤ椬ŽäƤ롣

ǥӥͥǥοʤ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ
10ǯ餤ˡʤΤϤʳܤ仨ɤཬʤäΤǡˤäHBRȤε˽񤤤Ƥä⤷ȼʬʤξʲ򤷤ƽ񤭤Ȥ᤿ΤȻפ"Technology First"Ȥϡ֥ǥ륳С󥹤ǽˤ뵻Ѥ䥤եפƱȤؤƤΤȻפ

ʤȤʤҤääΤϡ"The inventors will invent, for that is what inventors do"ȯԤȯ򤹤뤫ȯԤʤΤˤȤȤΤ˿ʤȯפȤϴְäƤʤȻפ֥ͭ̾ "Apple is going to reinvent the phone"Ȥդ⤢롣ѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤȸäƤΤޤûåΤʤǤäɽȤϻפνͭ̾ïΤΥǥ󡩡٤̲"The Design of Everyday Things: Revised and Expanded Edition"Ǥ褦ʤΤǡǤʪĤ򤫤⤷"Activity-Centered Design"ʤɤȶ˾ܤ⤵뤫⤷ʤ

ͤϿӥͥȯȤǥ󤹤Τɽۤ褤ΤǤϤʤȹͤƤ롣ȯǥ󤹤ۤˡȤƵ뤳ȤǽˤʤȤפ

ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣㡼ޡƥ

Υǥʡޤ٤ȤϡޤïⵤŤƤʤŪʥˡסΡޥΥåǤ"unspoken hidden needs"򸫤ĤȤȻפϤäȤλ˰ŪǺѲǽʵѤǤϲǤʤꤢ뤤ȤǤʤˡǤäơ٤Ƥο͡ޤΤȤȤơ뤤̵ռΤˤƤ뤳Ȥ

ץȤΥåեߡƥ󥰤Ԥä롢ե󥷥Υ쥹ȥǿ򤷤ȤˡСΰͤƹͤȤβä"serendipity"ʥǥԥƥˤȤդˤʤäѸǤ¤Ǥ褦ܸбդ򸫤ĤʤΤڥǥˤȡֲõƤȤˡõƤΤȤ̤βͤΤ򸫤ĤǽϡǽؤաפȤΤȤֿͤӥͥפĤˤϥǥԥƥɬפפȸäȤˡबּ¤ϻ⺣̤ξƱȤäפ夬ä
  • Ѥ䥤ե򸫤ȤޤƤ֤ɤ餳ŪʥˡǤפȤΰճȯǽ
ӥͥΥǥʡˤϤΥǥԥƥԲķȻפˤˡŪʥˡפȤΤõȤƤǤäƤ⤽ʬ褹٤ȤưռƤɬפ롣ǤʤƤϡѤ䥤ե򸫤Ȥˡ֤פȻפĤȤʤ¾ͻȤƤȤ館뤳ȤǤʤʤӥͥΥǥʡˤȤäơǥӥƥɬפǽϤǡŪʥˡ򸫤Ĥ뤳ȤϺǽλŻǤ롣ΣĤˤäơ֥Τ褦ïפĤʤäʤ򤢤ȯפΤ褦ФȤǤΤ鵻ѼԤǤʤȤȯϤǤ롢Ѥ򤹤Ϥɬפ¤ϥǥץ쥤Žä֥ǥӥͥǥοʤפˤϡ0֤ȤƼ񤭤ǡ֤ⵤŤƤʤŪʥˡõ褹٤פդäƤ롣

" The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then "needs," and finally, essential."

ޤѤǽơʡƿץꥱ󤬲ŬˤʤϢƥˡäȸ߲Ǹˤ줬ɬԲķʤΤˤʤ롣

Ρֿץꥱ󤬲ŬˤʤϢƥˡäȸ߲פȤʬ˶̣ʤ⤿餹ץꥱ󤹤ʤ桼θϡʤʤԾ˼ʤޤǤˤʤäΡïⵤŤʤäߥˡΡŪǤ뤬椨ˡ򤵤ޤǤ˻֤ΤȸΤȡiPodиȤΤȤͤȤ狼䤹2001ǯiPod1,000ʤβڤݥåȤ...פȯ䤵ƤȯŪʥҥåȤȤʤޤǤ2ǯʾ夫äƤ롣δ֤̤ȤWindowsˤбȤĤβϤäΤδŪʥץꥱѤäƤʤ֥ץꥱ󤬲ŬˤʤפȤϡ͡桼θ˴ˤϻ֤ȤȤȡץꥱ󤬲ƥ桼θŬˤʤȤȤ2Ĥΰ̣ΤȻפ

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