ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

HCD

ǤϡޤǤοʹԺߥǥʹ濴ǥž褦
 
HCDǤϡޤ褹٤ꤷ桼ĴȥˡʬϤˤäƥ桼ιưȴ򤷡ꤷθ桼ΥˡȯƤǥΥ󥻥ץȤޤȤ롣Ҳ𤷤ISOǵꤵƤֿʹ濴߷סHCD˥ץפΥƥåסʤȥ᥽åɡˤϼΤ褦˿޼Ǥ롣
hcd-step
ξǽμȤߤϡߤʤ䥵ӥΥ桼ѾȤȤˤʤ롣
Tom Kelleyˤ"The Art of Innovation: Success Through Innovation the IDEO Way"ǡIDEOǼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפˤѾפȤߤϼΤ褦Ƥ롣
¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ
ΥץФơޤǤΥΤΥޥ󥰤ǤϡޤΤ˴ؤ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפȤɥᥤ󥨥ѡȤ䵻ѼԤλפߤˤ봰˿ʹԺߤμȤߤϤƤ롣
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
κǽΥƥåפϡ˼Τ褦˺ʬ롣
dr-step
֥ƥġήʬϡƤפϤǤFrisk桼θΥǥפĤ顢Υǥв롣
IDEOǥ׹ͤΥץ3ܤΥƥåפϼΤ褦Ƥ롣
ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣вϥԥ塼ȤäФ䥷ߥ졼ηȤ뤳Ȥ¿IDEOǤǯϷץȥפƤ롣ʤΥƥ꡼ξϡ饯ȡȡ꡼ܡɤ˿ޤʥꥪȤäƥ桼θвꤹ롣ˤäƤϡޤ¸ߤʤ̤ʤ󶡤줿Ȥӥǥˤ⤹롣
Ǥϥ󥻥ץȤάޥåספȡ֥桼ȡ꡼פˤäƻвάޥåפˤĤƤϼʹߤˡ
в뤳Ȥϡץȥˤƥ󥻥ץȤ̤Ȥƶͭ䤹Ȥ⤢뤬IDEOξϥ󥻥ץȤ򥯥饤Ȥʥץ쥼ˤ뤿ΥޥƥꥢǤȤͤ졢Ū˹äɽˡΤƤ褦ǤϤޤHCDΥץΡѼԤȿ׵פȤ2ܤΥƥåפѤƤڥ륽/ʥꥪˡѤơ֤ޤ¸ߤʤ̤ʤ󶡤줿ȤפȤ桼ȡ꡼ʸϤƤߤ褦ǤʤεǽΥ᡼ϤǤƤ뤫⤷ʤεǽΤǤϤʤˤäƲǽˤʤ뤳Ȥ񤯡ȤiPodΥåۥˤȡֿƻؤDZߤǥȥ򥹥뤵ƲڤõȤǤפȤΤǤϤʤҼ1000ʤ椫鹥ʲڤ򤢤äȤ֤٤פȤˤ뤤ϺǽϥåۥȤǥޤʤȤϡ1000ʤ⤱ФĤǤ⹥ʲڤİפǤ⤷ʤ
κǽΥ桼ȡ꡼ʸϤǽŪΤҤȤĤϡֿ桼θȤΰյפǽ񤤤褦ˡץȤΥСǺǽ˻פĤǥ򡢥ʥꥪǤεŤĤޤꡢʥڥ륽ʤ桼ˤƤͤ뤫ǧ뤳Ȥ

ơκǽΥ桼ȡ꡼ʤ֤ޤ¸ߤʤ̤ʤ󶡤줿ȤפˤĤƽ񤤤ȡ꡼򤤤ʿͤɤǤäƥȤ餦
ꤢ뤤ϥˡˤϡ褹˥ΤƽƸ߲Τ롣ޤŪʥˡȤΤ¸ߤʤޤǤˤʤä󥻥ץȤʡʥΡˤƤ顢ߤƤˡ߲褦˸Τ褦ʥǤϡֿʹ濴߷ץץפΥץΡߤʤ䥵ӥΥ桼ѾפȤȤߤ񤷤
ǡ̤ʤ䥵ӥΥ桼Ѿ򸽺ߤο͡˸ƤäơʬΡߥˡפ˵ŤɤƤߤ褦ȤȤεǡֶ󥱡ȡפȸäLTFʥåȥե塼㡼ˤȸƤ֤ȤˤLTF󥱡ȡLTF󥿥ӥ塼ʤɤȡ
LTF
ϥ꡼󥹥ȥåפ󾧤ƤMVPMinimum Viable Productθڤɬפʺ¤εǽäʡˤƱ褦ˤפ뤬LTFϥץȤǤϤʤMVPȤʤ䥵ӥηȤʤƤ⤽ΰǤäꡢεǽɽȤХڡѡåӥǥǤäꤹ롣LTFʤ䥵ӥ򤹤ΤǤϤʤ줬󶡤줿Ȥο͡ɽΤΥȡ꡼ɤǤ餤ץȤĤŪʥˡ򸲺߲ʤ䥵ӥˤĤƤεŤҥȤ褦ȤΤ󥱡Ȥ䥤󥿥ӥ塼ˡϡHCD꡼󥷥꡼νҤ˽񤫤ƤˡƱͤʤ䥵ӥФԤμꡢLTF˽񤤤Ƥʤ󶡤ꡢǥ۸ͶƳԤʤ褦ˤ롣οͤθߤξӤƥȤ䴶ۤͳ˽񤤤Ƥ餦

󥱡Ȥˤȡ蘆Ⱥ褦ʤȤ񤯤ȤϤǤʤɤ߼ˤȤäƤޤˤŪ򤷤ˤΤǤȡͤΤ륳Ȥʤʤꥢ󥱡Ȥΰ̣ʤʤäƤޤ
ƥΥե塼ꥹȡ̤踦ˤˤSFץȥפ֤εѤ̤ˤɤΤ褦˶ŪѤ졢̤ȤŸƤ񤯡פȤLTFƱͤΤΤϼεѼԤɤि˽񤫤ΤǵѤ䥢ǥϳ뤳ȤϤʤȡ꡼ˤɤΤ褦ʿͤ˥󥱡ȤƤ餦ͤʤФʤʤ󥱡ȤΥСϡҼ1000ʤ椫鹥ʲڤ򤢤äȤ֤٤פϡ1000ʤ⤱ФĤǤ⹥ʲڤİפΤۤ󥱡Ȥˡ1000ʤ鲻ڤɤõפȤ䤬äƤ뤫⤷ʤݲĤΤʤʬˤ⡢ƱͤεŦϡŪ˲褷UX/UIĩ路ꤷʤФʤʤʤΤ⤷ʤɤΤ褦ʥȤǤ졢αǤ͡λפ˶󥻥ץȤꤷƤ뵡ǽʤɤȾȤ餷碌Ƥߤͤ롣ζHCDʤɤǤƤ褦ˡSympathyƱˤǤϤʤEmphathyʴˤΤۤΰ̣ǡ󥱡ȤƤ줿ͤˤʤ꤭äƤʤΤ褦ʥȤ򤷤Τͤ褦ȤȤˡФ䡢󶡤褦ȤƤθ˲ͤ򴶤뤫ɤΤ뤿ˡȤ˥Ȥۤʬ˲ҤꤷƤ⤤ǤʤȤ¿ΥȤդ⤹롣
ϡºݤˤäƤߤȻפäʾ򤤤Ϥ

ͤƤʤ䥵ӥˤäơ桼ȡ꡼Υ뤬ۤʤʣΥڥ륽ʤˤĤưۤʤäʥꥪۤĤˡ4ͤΥڥ륽ʤо줷Ƥ餤ʤ䥶ӥβͤ뤿εžȤʤ륹ȡ꡼ͤ롣ǽΥڥ륽ʤˤϡ󵯡פ򤷤Ƥ餦̤ǤϤϲ褵ƤΤ顢β褵줿Ĵɤ߼θߤȤΥåפ򴶤˵ŤƤ餦褦ˤ롣
㤨СʤˤΤäİʤäʤ򤹤õİƤȤơCD⤤Ƥ븽ߤȤΥåפ򴶤Ƥ餦ѤäƤɤɤ̤ζʤõʤɤξ⤤⤷ʤΥڥ륽ʤˤϡ1000ʤϤʾ̤βڤ⤱뤳ȤˤäƲǽˤʤθ򤤤ʳ٤ڥ륽ʤδʤͤɽ롣žפǤϡåեʤɤεǽ򥤥᡼˺ƤڤȤλפʤв񤤡ˤäƤʤȤפФơκζʤ򤿤ɤäƤޤפ˥ƥġʲڡ˼ΤIJͤ򿷤ʤ䥵ӥǺ粽뤳ȤͤФ櫓ƺǸΥڥ륽ʤˤϡθѤƤ餦ˤŸ褦ʥȡ꡼äƤ餦󡢸ĥ¸ΤʤȤȤʥ󥻥󥹤Ǥ뤳ȤϸޤǤʤȡ꡼ΥХꥨ󤬤ߤĤʤȤ顢ޤΥǥϿ͡䤦ȤޤǹͤƤʤΤ⤷ʤ
Υ桼ȡ꡼ɤϤƯͤϡ֤⤽ƤʤʤİʤäɤΤפȤ֤ʤˤäƤⲿİƤ狼ʤפȤΥȤ򤭤äȤƤ롣žιˤƤȡǽͥƥ֤ʥȤͤɤ߿ʤȾˤʤäưäݤǥȤƤ줿⤹롣ή줫饤󥵥Ȥɤ߲򤯤ˤϤäϤȽɬפ⤷ʤ
ʬפĤǥˤͥƥ֤ʥȤϡȤС֤ɼԤϥåȤʤʡפʤɤȼʬǸ򤷤Ʋ褷Ƥޤä̵뤷Ƥޤäꤹ롣ΥǥȤΤǤϤʤƤ褦Ȥ뵤פ٤ơפߤ򵤤ŤƤ뵮ŤʥȤ⤷ʤȹͤƤߤ褦

ȯԤλפߤȤСå꡼Ρ֥꡼󥹥ȥåספߤΤƤơܵҤؤܤפȤȥפФˤ񤤤褦ˡLTFϤƤƤMVPƱ褦ʤΤ
IDEOʸϤäȽ񤭴Ƥߤȡ
̤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ̤󶡤ʤ䥵ӥ٤ߥˡɤˤ뤫õФ
Ȥ褦˻֤ѤäƼ¤HCDΥƥåפȡĴפ򤹤륿ߥ󥰤ѤäʤΤ⤷ʤǥ׹ͤ˴Ťƹͤ줿ʥ᥽åɤϤɤɤѤѤƤ

Υȥ꡼ϤƤʥ֥åޡɲ

ϤʤȤ
HBRʥϡСɡӥͥӥ塼ˤ˼Τ褦ʵҤä
"The only way out of this innovation gridlock is an expansion in founding team diversity. I believe the missing piece from the DNA in the founding teams of Transformational Companies is now the Domain Expert, who has deep insight into the industry they are trying to disrupt. Without a domain expert attempts at disruption are unimaginative and incremental at best.
There are so many industries ripe for technology startups to disrupt: Education, Health Care, Business, Art and Government just to name a few. But where are the domain experts ready to be paired with a team of rockstar engineers and superstar designers? "

Υ١ھȴФͣƻϡ϶ȼԥ¿礹뤳Ȥϡѳ׷ȡפ϶ȼԥDNA˷礱ƤΤϡ餬ѳפ򵯤ȤƤ뻺ʬ˾ܤɥᥤ󡦥ѡȤǤȿƤ롣ɥᥤ󡦥ѡȤʤǤѳפδƤϤ˳ʤ礷̤ԤǤʤ
顢إ륹ӥͥȡܡ¾ˤƥΥȥåפѳפԤäƤ뻺ȤϿ¿¸ߤ롣å󥸥˥䥹ѡǥʡȥबȤɥᥤ󡦥ѡȤϤɤˤΤ
Ȥ¸λԾѳפ򵯤ˤϡFounder Market Fitɡ϶ȼԤȻԾ줬Ŭ礷Ƥ뤳ȡˤɬפǤꡢ϶ȼԥɬפʿͺϻȤȤѤäƤƤ롣ǽHPAppleMicrosoftʤɤΤ褦˰ͤͤΥ󥸥˥ȰͤΥ륹ޥ󤬤Ф褫äߤϥǥ׹ͤʤɤǸƤ褦˥ǥʡλˤʤä⤹Ǥ˻ԾŬ礷ʤʤäƤȤ



Tom Kelleyˤ뤳ܤǡIDEOˤƼ»ܤƤǥ׹ͤΥץ5ĤΥƥåפҲ𤵤Ƥ롣
  1. λԾ졢饤ȡƥΥͿ줿˴ؤǧƤ 롣Ǥĩ魯뤳Ȥ⤢뤬ޤϸǧ򤷤ƤȤפ

  2. ¤ˤ͡ѻ͡ưΤ˲͡𤵤Τ͡ϲ򹥤߲Τ󶡤Ƥʤ䥵ӥǤƤʤߥˡɤˤ뤫õФ

  3. ޤǤˤʤä󥻥ץȤȤȤǤܵҤв롣 ο͡ϡΥƥåפ̤ͽ¬뤳ȤȹͤƤ롣ƤΥץǺǤ֥쥤󥹥ȡߥ󥰤ɬפȤեǤ롣вϥԥ塼ȤäФ䥷ߥ졼ηȤ뤳Ȥ¿IDEOǤǯϷץȥפƤ롣ʤΥƥ꡼ξϡ饯ȡȡ꡼ܡɤ˿ޤʥꥪȤäƥ桼θвꤹ롣ˤäƤϡޤ¸ߤʤ̤ʤ󶡤줿Ȥӥǥˤ⤹롣

  4. ץȥɾ뤳Ȥ򲿲᤯֤ǽκΥץȥפѹ뤳ȤˤʤΤǡޤ꼹夷ʤ褦ˤƤ롣ɤʥǥǤɤʤ礷ΤˤϤʤʤΤǰϢβɤä뤳ȤȤʤФʤʤΥࡢ饤ȤΥࡢץȤľܻäƤʤͭԡåȻԾ͡ʤɤΥץåȤ褦ˤ롣ǽƲǽƤʤΤ͡Ǥ碌ƤΤ͡ϤɤΤ褦˴Ƥ뤫ʤɤտѻ֤ǽʤɤƤ椯

  5. 󥻥ץȤԾ˽Фʲ롣ΥեϤФĹ֤ˤ錄ꡢȯץǤ⵻ŪˤäȤ󥸥󥰤IDEOΤޤǤΤ٤Ƥ¤ŪʻŻϡIDEOʲϤؤοξڤȿƤ롣
ʸ"The Art of Innovation: Success Through Innovation the IDEO Way"
1ΡפˤĤơֻԾ졢饤ȡѤʤɤ˴ؤ򤹤פȤβ᤬뤬ǧƤϡͿ줿˴ؤơפǤꡢ饤Ȥ䵻ѤʤɤȤȤäỌ̇̄ʤäƤޤ褦˻פ

դʤФʤʤΤϡΥץϤޤǤ¿ͥʥ󥸥˥ȥꥢǥʡʤIDEOǹԤƤȤȤء۳ءбijءءʪؤȤäʬΥХåɤĥС¿IDEOϥǥ󡦥󥵥ƥ󥰥եʲҡˤǡ¿Υ饤ȤȤǤꡢηбؤηбά˴ؤƷݤƤ롣ץ15ΥƥåפϡȤΤǤ뤬15Τ٤ƤΥƥåפȥȤ·äƤIDEOΤޤǤΤ٤Ƥ¤ŪʻŻȤ̤򤢤뤳ȤǤΤ

2008ǯ6Harvard Business ReviewTim BrownΤ褦˽񤤤Ƥ롣 
Put simply, design thinking is a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

ǥ׹ͤȤϴñ˸СΤάˤäƸܵҲͤȻԾ쵡ž뤳ȤǤĵŪ˼¸ǽǤ벿򡢥ǥʡδȼˡѤƿ͡ΥˡĴ¤ʬǤ롣 
IDEOˤƤϡꥢǥʡǤʤ󥸥˥뤤ϤʳȤͤޤƥСΤ٤ƤΡ֥ǥʡδȼˡפƤȤȤ

IDEOΥǥ׹ͤ䤽Υץϡ ؤФƤ롣濴ˤ륹եؤΥǥ󥹥d.schoolInstitute of Design at Stanfordˡ ˤƥܸǡǥ׹ͲȤΤäƤ٤39Υ᥽å -the d.school bootcamp bootleg-פ̼ˡͥǥ׹͸꤫󶡤Ƥ롣Ǥϥǥ׹ͤΣƥåפΤ褦ˤʤäƤ롣
  1. Empathize
  2. Define
  3. Ideate¤
  4. Prototypeץȥ
  5. Testƥ
ΥƥȤǤϡꥸʥΥƥåפ1ˤ5ʲˤäƤޤäƤ롣2ʴѻˤ󵯤ʬ䤵졢3ʻвˤ¤Ȥʤꡢ4ʥץȥסˤץȥפȥƥȤʬ䤵Ƥ롣츫ȥꥸʥ1ˤȶб褦˻פ뤬1ˤϥ󥵥륿Ȥ鸫ƤΥ饤ȡʤʤ䥵ӥ󶡤¦ξ򤹤ȤȤǤꡢd.schoolΥƥȤˤ붦ʤ䥵ӥѤ͡εˤʤ꤭äƹͤ뤿ΥƥåפǤ롣ǥ󥹥ΥꥭåפΥƥȤȤơ2ĤˤȤȤǤ뤬ξäƤޤä2Ĥϥǥ׹ͤˤ˽פʥƥåפȻפ
󥵥ƥ󥰤Ȥƥ饤ȤηбIJ˼ȤǤ⡢ҤΥΥ١˼ȤǤ⡢βҡʼҡˤλȤλԾϢƥΥ򤷡ľ̤бIJ˴ؤǧƤ 뤳ȤʤƤϻϤޤʤ

ǥ׹ͤȿʹ濴ΥǥHCDˤȤϤɤ㤦ΤȤơʬ⤽δط򤷤ƤʤȤ˵դΥ١򵯤Σƥåסġ륭åȡʹ濴ǥ׹͡Human-Centered Design Thinking by IDEO.orgȤФΰ̼ˡͥǥ׹͸󶡤Ƥ뤳Ȥ⺮𤷤Ƥޤ
¤Ͽʹ濴ΥǥץISOǵꤵƤISO 13407, JIS X 8530ˡ ˤȡֿʹ濴߷ץץפȤϡʡʥ󥿥饯ƥ֡ƥˤΥ桼ӥƥˤĤƵꤷ ץʡפȤʤꤵƤ롣ƤΥץΥƥåסʤȥ᥽åɡˤϡ
  1. ѾʥƥĴˡ
  2. ѼԤȿ׵ʥڥ륽ʡʥꥪˡ
  3. ߷פˤκʥץȥ׺
  4. ׵Ф߷פɾʥ桼ӥƥƥȡ
ȤʤäƤ롣d.schoolΥƥȤΥץƱͤHCDμˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤפȥΡޥ󤬸äƤ롣ǥʥΥ١ΤˤϡIDEOΥꥸʥΥǥ׹ͤΥץȤ˼ȤСι⤤뤬ɬܤȤʤ롣
ʲǥ׹ͤȤϹͤ"Mindset"ǤץϵꤷƤʤISOǵꤵƤHCDd.schoolΥƥȤΥƥåפ᥽åɤϡǥ׹ͤ˴Ťơ󥿥饯ƥ֡ƥ䤽Τۤʤ䥵ӥΥ桼ӥƥΤ˹ͤ줿ץǤꡢIDEOѤƤץƱͤ˥ǥ׹ͤ˴Ťƹͤ줿ץΣĤȹͤȤäꤹ롣

ǽ

ɥᥤ󡦥ѡȤϤʤȤʤϡʤѳפ򵯤ȤƤ뼫Ҥ°뻺ʬ˾ܤϤƤˡλʬ˴Ϣ뵻ѤˤĤƤ⤪褽İƤ롣ʤϤǤIDEOΥǥ׹ͤΥꥸʥΥƥåפ1ˤϥꥢƤ롣ޤǤϤʤθܵҤΤȤ򤢤ޤ굤ˤƤʤäʤ󥸥˥ǤäƤӥͥѡǤäƤ⡢IDEOΥåդΤ褦˥ǥ׹ͤιͤȤˤĤ뤳ȤˤäơʤϤʤθܵҤˤʤ꤭EmpathizeˤȤǤ褦ˤʤ롣
äΤȤäʤΤˤäưѤȤξʬϤĹʤäƤޤä

Υȥ꡼ϤƤʥ֥åޡɲ

«㤨뤳Ȥˤʤ뤬ǥΤΥǥޥ󥰤ȤͤƤ֥ΤΥǥޥ󥰡פȤͤϳΩ줿ˡǤϤʤ¾Ԥˤäͭǧ줿ΤǤʤʤˤʤȤ˦Τ褦ΤˤޤǤεΥԥڤľ¿ʤ뤬ƼϤ

ѤΥǥƥкѤΥХ벽®˿ʤߡ ñʤ䵻ѤΤߤǺ̲ޤꡢΥɥХơĹ֤ˤ錄äưݻƤ椯Ȥ񤷤ˤʤäǡñʤ䥵ӥεǽǤϤʤѤ뤳Ȥˤäַи͡פܤ٤ȡʤ֤ˤƤ롣
ַи͡פܤǥץ뤤ϥΥ١ץȤơ֥ǥ׹͡פȤץ롣ͭ̾ʥǥ󡦥եǤIDEOҤ䥹եؤΥǥ󥹥d.schoolInstitute of Design at Stanfordˡפˤ󾧤졢ؤФƤ롣ñˤСʤ䥵ӥ󶡼ԤλǤϤʤܵҤΩ줫鲿ʤΤ򴶤ƹͤȤΤǡHCDʿʹ濴ΥǥˤȤⶦ̤ͤƤֵѼԤλפߡפֵѤȯۡפǤϤʤäŻηиĥǥʡ濴ȤȤߤȤʤäƤ롣󡢤ΥǥʡѼԤǤ⤢äƤ⹽ʤ׹ͲϩϡʵѻָǤϤʤ˥ǥʡǤʤФʤʤ

ֵѤΥǥƥкѤΥХ벽®˿ʤߡ ñʤ䵻ѤΤߤǺ̲ޤ뤳Ȥ񤷤פȤȤܤ¤Ȥˤƺʻ֤Ƥ뤳ȤΥ١ΥޤʤɡξʬϤ¿ԤƤˤ⤫餺뤿ͭˡ㤬ʤ褯Хåǥ׹ͤHCDμȤߤȤƤ뤬ʳ⥷åԥ󥰥󥿡ҶҤơޥѡʤɤή̶Ȥ䥵ӥȤФֵѤΥǥƥкѤΥХ벽®˿ʤߡ ñʤ䵻ѤΤߤǺ̲ޤ뤳Ȥ񤷤פȤ¤Ȥľ̤Ƥ˼ȤǤϤʤ

HCD󾧼ԤΤҤȤǤꡢïΤΥǥ󡩡פͭ̾D.A.ΡޥAppleδʸѳפȤƤ뤬֥夷AppleҤƤ롣θΥ֥iPodϤޤAppleΥΥ١󤬡Ρޥ󤬻ĤΤȤɤطƤ뤫˶̣ĿŪˤϥ֥Τޤ޼ѤȤϻפʤ
ΥΡޥϡïΤΥǥ󡩡פβ"The Design of Everyday Things: Revised and Expanded Edition"ǼΤ褦˽񤤤Ƥ롣
Incremental innovation starts with existing products and makes them better. Radical innovation starts fresh, often driven by new technologies that make possible new capabilities. 

󥯥󥿥륤Υ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣Фǥ륤Υ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿
The techniques of human-centered design are appropriate to incremental innovation: they cannot lead to radical innovation.

HCDμˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ
ǥʡʤΡ˥Υ١ϡޤǤ¸ߤʤäΤѤȯˤä߽ФȤ̣ǻȤƤ롣ޤǤʤäŪʿʤ߽ФΤϵѤ˰ͤȤȤ 

󥿡ͥåȤиޤǡ󥹡ʤĤŪ¤Ȥ¤äʤή̶Ȥ䤹ǡʤθܵҡʥ桼ˤȤϤۤȤɻäƤʤäȤTVʤɤΥޥǥѤʤɤΰŪʤΤФǡΤΤϺäȤܵҤä򤫤Ƥ륳륻󥿡餤äǤή̶Ȥ䥵ӥȤΤ褦˸ܵҤηи˴Ϳ뤳ȤǤҤ󶡤ʤ˴ϢƸܵҤиͤ뤳ȤԲǽǤꡢикѤλ¤ȤĤ뤳ȤϤǤʤȤˤʤ롣
󥿡ͥåȤˤä¤ȤܵҤȤĤȤưפˤʤä󥿡ͥåȤѤʡʥΡˤ˴Ϣ륳ƥĤ䥽塼󶡤ƸܵҤȤꡢܵҤΤȤиѶŪ˴ͿƤβͤ粽뤳ȤǤ롣

֥ΤΥǥޥ󥰡פǥӥͥǥȤͤȯŸ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
ϽǯʾܤWebǸĤư衢ʬλŻδܤˤƤΤʤΤνŵ˺Ƥޤäιͤ١ˡ֥ǥ륳С󥹤ǽˤ뵻Ѥ䥤եפ򥤥󥿡ͥåȤȤμդεѤ䥤ե˹ʤäΤ򡢤ǡ֥ΤΥǥޥ󥰡פȸƤǤ롣
  1. 󥿡ͥåȤˤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʤWebӥǥ󤹤 
ǽμȤߤϡǥޥ󥰤оݤȤʤΤ˴Ϣ䥳ƥĤФȤΥΤȤäƥ桼餫Ūã򡢤ξ䥳ƥĤήܤƴѻƤߤ롣ξ䥳ƥĤ򥤥󥿡ͥåȤǰȤˤäƲǽˤʤֿ桼θפȤϤ롣
󥿡ͥåȤǰΤϥǥ벽줿ǡ顢֥󥿡ͥåȤˤäƲǽˤʤפȤȤϡΥǡοˤäƲǽˤʤ뤳ȤȹͤФ褤ǺǽΥƥåפŪˤƤ
  1. Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤǰȤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
ǸΥƥåפ⸵ᤷ󥿡ͥåȤȤμդεѤ䥤եȤơޡȥե䥿֥åȤʤɤΥХüȤΥץꥱ󥽥եȤͤ٤Ȼפľ

ǥ׹ͤHCDμȤߤȤƵ󤲤륹Хå䥷åԥ󥰥󥿡ҶҤơޥѡʤɤ˶̤뤳Ȥϡ⤬桼ˬ䤷θ־פ󶡤Ƥ뤳Ȥ桼ϥۡڡå󥫥󥿡ԵȤ־פǥӥθ롣Υ桼θˤϻϤޤȽ꤬롣󡢥桼ȤδطĹ³³ˤΤǤ뤬桼ĴʬϤʤɤǤϥޡ㡼ˡޥåפʤɤΥġȤäƻȽͭ¤줿֤Ρ桼ξʥӥˤѤȤư˥ե롣
ҡåפեȥաŹǥҡǤͤŹäƽФƤ椯ޤǡ뤤Ϥ˾ĥ֤Υ桼θĴʬϤŪʥˡȯʥ桼θǥ󤹤롣ΣĤΥ桼θβͤӤưפˤǤ롣

֥ΤΥǥޥ󥰡פȤͤ˼Ȥ߻Ϥ᤿äϡΡޥΥå"Technology First, Needs Last"μΰ
" The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then "needs," and finally, essential."

ޤѤǽơʡƿץꥱ󤬲ŬˤʤϢƥˡäȸ߲Ǹˤ줬ɬԲķʤΤˤʤ롣
ꤢ뤤ϥˡϡ褹˥ΤƽƸ߲롣ޤŪʥˡȤΤ¸ߤʤΤƤ顢ߤƤˡ߲褦˸
ǥ׹ͤΥץʤޤꤷƤ餽βͤȤץǤϥΤεǽͤβˤӤĤʤǥʡʥΤΡ˥Υ١򵯤ȤϤǤʤֵѤΥǥƥкѤΥХ벽®˿ʤߡ ñʤ䵻ѤΤߤǺ̲ޤ뤳Ȥ񤷤פȤʻ֤ˤϡȤϰۤʤäץɬפˤʤ롣

ҤΡ֥ΤΥǥޥ󥰡פΣĤΥƥåפǤϡǥ׹ͤӽ褦ȤֵѼԤλפߡפֵѤȯۡפȤ򤹤뤳ȤϤǤʤǽΥƥåפ桼θȤŪʥˡפϤޤǤֵѼԤλפߡפֵѤȯۡפˤ벾ˤʤְä˴ŤƥӥΤϤäỴʤȤˤʤ롣 Υƥåפ˰ܤޤ˥ǥ׹ͤHCDΥƥ˥å򻲹ͤˤơοʹԺߤΥץβʹ濴ž빩פ򤷤ʤФʤʤ

ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
궳Internet Born & Bred
Υȥ꡼ϤƤʥ֥åޡɲ

ǥޥ󥰤κǽΥƥåפǾڤƤ롣ĤϿʹΥץȤǤμȤߤiPodNike+֤Ƥǽ񤤤ƤΤ顢οĽΥԡɤƶƤ롣ΥץȤڤƤǤϤʤֿ桼θפȡŪʥˡפȤȤˤĤƷ֤ͤ뤳Ȥ˻֤䤷Ƥ롣
Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤȤեȤμդεѤ䥵ӥǰȤˤäƲǽˤʤ뿷桼θ򤤤ĤƤߤȡäܵҡʤȤʤˤƤȤƤ롣椫顢ܵҤɬפȤƤ桼θФ뤳ȤǤϤ(
ǡ⤦١ָܵҤμפ򸫤Ƥߤ褦
WalkmaniPodؤѲ򤢤ƤϤȼΤ褦ˤʤ롣󡢡ʤޤǤ뤬ˤΤΤΤǤºݤˤϤäʣ
ؤȼΤ褦ˤʤ롣
Ѵ
桼θȤϡ֤ɤǤǤ⤽ξڤİȤǤפȡ֤ɤǤʤ餫ǻäƤCD˼ʬڤİȤǤפȤκʬǤ뤳Ȥ狼롣κʬФ櫓
ΣĤΡ֤ȡפκͤȤƴ뤫ɤϿͤˤä礭ۤʤïͤ򴶤ƤʤȤ顢Ūʥˡ񸽲Ǥʤʤ뤤ϤŪʥˡȤ⤬ְäƤˤȤˤʤ롣ְä˴ŤƥӥΤϤäỴʤȤˤʤ롣
ֿ桼θפȤȤˤϼ¤礭ʰ̣롣

桼θڥ륽ʡʥꥪHCDʿʹ濴ǥˤΥץǤѤƤΤ˻Ƥ롣Ūȥץΰ֤Ťʽ֡ˤۤʤ롣
HCDΥץǤϡ
  1. 桼Ĵȥˡʬ
  2. ڥ륽ʡʥꥪˤ륳󥻥ץȤ
Ȥ֤ˤʤ롣
ꤢ뤤ϥˡϡ褹˥ΤƽƸ߲롣ޤŪʥˡȤΤ¸ߤʤΤƤ顢ߤƤˡ߲褦˸¸ߤʤΤ򸫤Ĥ뤳ȤԲǽΤΥǥޥ󥰤Ǥϥǥ׹ͤΥץʤޤꤷƤ餽βͤȤץϵǽʤΤӥǥƱȤߤǤϡΤεǽͤβˤӤĤʤʲ
Ρޥ"Technology First, Needs Last"ˤΤŪ˽񤤤ƤޤäͼȤHCD䥵ӥǥ׹ͤΥץꤷƤ櫓ǤϤʤ
HCDǤϡ꤫饤󥿥ӥ塼ʤɤΥ桼ĴȥˡʬϤԤŪʥˡꤹ롣ФʥΤΥǥޥ󥰡ˤǤϡ֥Τ˴Ϣ䥳ƥĤ򥤥󥿡ͥåȤȤեȤμդεѤ䥵ӥǰȤˤäƲǽˤʤ뤳ȡפȤȤߤϤƤ롣

ˤҲ𤷤ΡޥΡïΤΥǥ󡩡٤̲"The Design of Everyday Things: Revised and Expanded Edition"ˤϼΤ褦ʵҤ롣
Incremental innovation starts with existing products and makes them better. Radical innovation starts fresh, often driven by new technologies that make possible new capabilities. 

󥯥󥿥륤Υ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣Фǥ륤Υ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿
The techniques of human-centered design are appropriate to incremental innovation: they cannot lead to radical innovation.

HCDμˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ
ǥʡʤΡ˥Υ١ϡޤǤ¸ߤʤäΤѤȯˤä߽ФȤ̣ǻȤƤ롣ޤǤʤäŪʿʤ߽ФΤϵѤ˰ͤȤȤ

HCDΥץǤϡޤ褹٤ꤷ桼ĴȥˡʬϤˤäƥ桼ιưȴ򤹤ȤϤޤ롣ƥåȤȤ桼ڥ륽ʤˤäΤˤΥڥ륽ʤʤ䥵ӥȤͻҤ򥷥ʥꥪɽ롣ΣĤΥƥåפ̤ơꤷθ桼ΥˡȯƥǥΥ󥻥ץȤޤȤ롣ʤڥ륽ʡʥꥪʤ䥵ӥβ٤Ȥ⤭Ħˤ뤿Ѥ뤳Ȥ¿Ρޥθ󥯥󥿥ʥΥ١Ǥ롣

֤ɤǤǤ⤽ξڤİȤǤפȤŪʥˡβߤȡHCDΥץǤƳȤǤǤ뤬ϾǤ񤤤褦Τ˴άΤǤꡢˡֿѤ䥤եˤäƲǽˤʤ뤳ȤϡפȤõˤäơiTunesȤǥϥ֤iTunes Music StoreȤƥۿӥʤɤοѴΥǥƳ줿ΤޤǤϿʹԺߤ
Ρޥ󤬸褦ˡꤢ뤤ϥˡϡ褹˥ΤƽƸ߲פΤǤʤС褹Τޤǡ桼ĴˡʬϤԤäƤˡȯϤǤʤȤˤʤ롣󡢤٤ƤˡǤϤʤǥʥΥ١ˤäƲ褵ˡؤƤ롣
οʹԺߥǥŷŪʤҤ᤭ˡѤ䥤եˤäƼ¸ǽˤʤʤ䥵ӥȯ͡Ūʥˡ򸲺߲礭뤳ȤѼԤ̴
ʤ礭΢¦ˤ¿μԤߡȤƤ롣ȤŷŪʤҤ᤭ˤΤǤäƤ⡢Գμϳμ¤¸ߤ롣

ǥ׹ͤˤäʡʥΡˤǥ󤹤뤳Ȥ򡢤ǤϤƥΤΡʥǥ˥ޥ󥰤ȸƤǤ롣ϥΤβͤΤ󶡤뵡ǽŪʲͤǤʤΥΤ桼ΥΤ˴ϢƷи뤳ȤˤäͤˤޤǻĥƥǥľȤ
Ѥ䥤եˤäƲǽˤʤ뿷ΤΥǥפĤ줬͡礭ʲͤ󶡤ǤȳοƤ⡢ޤǥޥ󥰤ΥץƤߤͤϤȻפ
  1. 󥿡ͥåȤˤäƲǽˤʤֿ桼θפ
  2. Х塼ץݥ
  3. ¸ʤWebӥǥ󤹤 
iPodξϥꥸʥΥǥӥͥǥΥƥåפեåȤ뤬桼θפȤƥåפƱ
  1. ǥ륳С󥹤ǽˤ뵻Ѥ䥤ե
  2. ˤäƲǽˤʤֿ桼θפ
  3. Х塼ץݥ
  4. ¸ʡ֥ϡɡס֥եȡס֥ӥפ 
iPodȤϡɥiTunesȤեȥiTunes Music StoreȤӥʬôΤϺǸˤʤ롣
֤ɤǤǤ⤽ξڤİȤǤפȤŪʥˡȤȤϡɤΤ褦ʲͤޤȤȤʤΤڥ륽ʡʥꥪƤߤ롣 ɤʿ͡ʥڥ륽ʡˤɤʤȤˡɤʾǡɤʲڤİʤ뤫ƤΤȤɤʤȤǤɤʵˤʤ뤫HCDΥץξȰۤʤꡢڥ륽ʤͤ򴶤륷ʥꥪǤʤФʤʤλǤϡץȥλפǹʤΤǡʥڥ륽ʤȥʥꥪͤƤߤ롣
ۤʤäڥ륽ʤǤʥʥꥪ񤱤Υʥꥪϥڥ륽ʤˤȤäơ¾ǤʤͤΤиäȽ񤭤ʤ餤ʵ꤬ơǥ򾯤ҴŪɾ뤳ȤǤ롣ƤǤʤʥǥޤ뤫⤷ʤäȥåȤȤʤ桼ؤ䥢꡼ץ⸫Ƥ˰㤤ʤ

ϡޤǤοʹԺߥǥʹ濴ǥž뤿Ρڥ륽ʡʥꥪѤֶ󥱡ȡפˤĤƽ񤳤ȻפäƤ롣ϥ꡼󥹥ȥåפMVPȤͤȯۤΤ
Υȥ꡼ϤƤʥ֥åޡɲ

D.A.ΡޥΡïΤΥǥ󡩡פβǤȯ䤵줿



Υå"Technology First, Needs Last" "Human-Centered Design Considered Harmful" Ȥ³ĤƤ󾧤줿 "Activity-Centered Design" ɤΤ褦Ƥ뤫ˤʤäơäɤǤߤ
;̤ǶKindleǤνҤ褦ˤʤ꼫ǤiPadǤiPhoneKindleץɤǤΤǥ롦ޡƥ󥰤䥤Υ١ϢФɤƤΤǤɤƤʸܤФˤʤ뤬狼ʤ¿Ρñ򥿥åפɽΤǥࡼɤ߿ʤळȤǤ롣ˤʤե졼ϥޡǰĤƤСĤǤɽǧƤʬ˥פ뤳ȤǤ롣ɤ߿ʤǥХǤκǽڡϡ⤦ҤȤĤΥǥХdzȤƱ򤷤Ƥ롣ο桼θĤAmazon˹ԤäƼܤõꡢO'Reilly MediaΤ褦Ϥ򥯥åƤޤͤιư߽ФƤ롣

裶 Design Thinking 裷 Design in the World of Business ϴ˿ɲä줿ȤʤäƤ롣긵˥ꥸʥС󤬤ʤʤïߤϤˤʤΤɤΤǡξϤƤ⤢ޤФƤʤäɤǤ뤦ˤʤȤʤפФ"Activity-Centered Design""Human-Centered Design"ꤷƼä褦ʹͤȤƤǤϤʤ"Human-Centered Design"ˡȤƤȤݤʤʸʤɤˤäưۤʤָĿ͡פǤϤʤ͡Ρֹưפˤäƥǥ٤Ȥȡ"ACTIVITY-CENTERED VERSUS HUMAN-CENTERED DESIGN"ȤФʸ⤢ΤΤ̤HCDιͤѤäƤʤ褦˻פ
Designers first spend time determining what basic, fundamental (root) issue needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡
HCDǥ׹ͤΤζϤʣĤΥġΣĤȰդƤ롣⤦Ĥ"The Double-Diamond Model of Design"ȸƤФ졢ץȤβͤץˤơ줾򤤤äȯƹǵҴŪ˹ͤƤ˼«ȤΤƤΣĤΥץHCDΥǥˡ
  1. Observation
  2. Idea generation
  3. Prototyping
  4. Testing
򷫤֤ƳιͤEric Ries  "THE LEAN STARTUP"󾧤ƤBuild-Measure-Learnη֤ˤäơȤƤΥӥͥǥ򸡾ڤˡƱޤ⤽ǥ׹ͤȤ߽ͤФIDEO"The Art of Innovation"Dz⤵ƤԺץȤʤƱǤ롣
ΡޥHCDꤷƤΤǤϤʤޤˤ⤽Ū˲ᤷǥǥζФƷپĤ餷Human-CenteredʼȤߤ򤹤٤ʤƤ褦˻פ롣

Τ̤HCDϥǥʡλŻȤƤ뤬֥ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣פȤ㡼ޡƥθդǼ뤳Ȥˤ롣

ܤɤǤĤĤȤ롣θ塢񤤤Ƥߤ褦ȻפäƤ롣

ιTwitter (@kyosukek)ǤΤ餻ޤ䤤碌䤴̤ϡcontact @ibornb.red Ĥɥ쥹ޤǥ᡼Ǥ󤻤
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Υȥ꡼ϤƤʥ֥åޡɲ

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