ǥ׹ͤǹԤ

Life will find a way, we'll find a way technology lives.

The

ʤӥͥǥѳפˤäѤΤϵѼԤǤϤʤͤ⤽ͤƤ롣ΡޥΥå"Technology First, Needs Last"ˡʤȤʤҤääΤϡ"The inventors will invent, for that is what inventors do"ȯԤȯ򤹤뤫ȯԤʤΤˤȤȤΤ˿ʤȯפȤϴְäƤʤȻפ֥ͭ̾ "Apple is going to reinvent the phone"Ȥդ⤢롣ѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤȸäƤΤޤûåΤʤǤäɽȤϻפνͭ̾ïΤΥǥ󡩡٤̲"The Design of Everyday Things: Revised and Expanded Edition"Ǥ褦ʤΤǡǤʪĤ򤫤⤷"Activity-Centered Design"ʤɤȶ˾ܤ⤵뤫⤷ʤ

ΡïΤΥǥ󡩡פβǤˤϼΤ褦ʵҤ롣

There are two major forms of product innovation: one follows a natural, slow evolutionary process; the other is achieved through radical new development. In general, people tend to think of innovation as being radical, major changes, whereas the most common and powerful form of it is actually small and incremental.

ʤΥΥ١ˤ2Ĥη롣1ĤϼʤäȤʲΥץˤäƵΤǤꡢ⤦1ĤϥǥʿȯˤäƲǽˤʤΤ̤ˡ͡ϥΥ١ǥ礭ѲȹͤǤ뤬äȤŪǥѥեʥΥ١ϼºݤˤϾ󥯥󥿥ʤΤ
Incremental innovation starts with existing products and makes them better. Radical innovation starts fresh, often driven by new technologies that make possible new capabilities. 

󥯥󥿥륤Υ١ϴ¸ʤȤˤ褯ȤȤߤǤ롣Фǥ륤Υ١ϲʤȤ饹Ȥǽˤ뿷Ѥˤäƥɥ饤֤뤳Ȥ¿
The techniques of human-centered design are appropriate to incremental innovation: they cannot lead to radical innovation.

HCDΥǥˡϥ󥯥󥿥ʥΥ١ŬƤ롣ǥʥΥ١ƳȤϤǤʤ

Ρޥ󤬻ȤäƤ饸륤Υ١ȥ󥯥󥿥륤Υ١ȤɽϡεǾҲ𤷤ꥹƥ󥻥ȤϤäȰۤʤäƤ롣ǥʡʤΡ˥Υ١ϡޤǤ¸ߤʤäΤѤȯˤä߽ФȤ̣ǻȤƤ롣ΡޥϡֵѼԤǤʤȯϤǤŪʿʤ߽ФȤϤǤʤפȸäƤΤǤϤʤäȯˤäƤޤǤʤäŪʿʤ߽ФȤϵѼԤȤȤä
ǥ׹ͤHCDΥץǤΥ󥯥󥿥ʥΥ١ˤäƤ⡢Ūʿʤ䥵ӥ߽ФȤϲǽǤꡢˤϥѥե뤹ʤѤ뤳ȤǤΤƵѼԤǤʤȤ⥤Υ١򵯤ȤǤȡΡޥϸäƤΤȻפ

֥ΤۤȤΥΥ١Ϥ줫פǡ᡼ϼ̿Ȥˤƥ᡼󶡤Х塼ΤƥХ塼ͥåȥƹۤ٤Ƚ񤤤פϥȯȤȡiPodiPhone⥤󥯥󥿥ʥΥ١ˤȯѤƤޤäΡޥμθդ礭ʥҥȤˤʤ롣

Apple's success was due to its combination of two factors: brilliant design plus support for the entire activity of music enjoyment.

åץϡ餷ǥȡڤȤ󥿡ƥȤΤ٤ƤΥƥӥƥ򥵥ݡȤȤ2ĤǤˤΤ

ǥ׹ͤHCDΥץ⥤Υ١μʤˤʤΡޥϡ˼Ȥʹ֤ΰռνʤƤ褦˻פǥ׹ͤθIDEOΥ꡼郎񤤤ܤ⤽ռƤӵƤ롣ѼԤӥͥޥɤǤ»Ϥʤ



Radical innovation is what many people seek, for it is big, spectacular form of change.

ǥʥΥ١ϡεϤ礭ȥڥʹ¤ѳפ򵯤Τ¿ο͡ܤƤΤ

Ρޥθ֥ǥʥΥ١õƤ͡פȤΤϡΥ١򵯤ȻפäƤ͡ؤƤ롣"The inventors will invent, for that is what inventors do."ȯԤȯ򤹤뤫ȯԤʤΤˤȤդˤʤäƼΤ褦˸

Υ١ϥΥ١򵯤饤Υ١ʤΤ

Υȥ꡼ϤƤʥ֥åޡɲ

D.A.ΡޥΡïΤΥǥ󡩡פβǤȯ䤵줿



Υå"Technology First, Needs Last" "Human-Centered Design Considered Harmful" Ȥ³ĤƤ󾧤줿 "Activity-Centered Design" ɤΤ褦Ƥ뤫ˤʤäơäɤǤߤ
;̤ǶKindleǤνҤ褦ˤʤ꼫ǤiPadǤiPhoneKindleץɤǤΤǥ롦ޡƥ󥰤䥤Υ١ϢФɤƤΤǤɤƤʸܤФˤʤ뤬狼ʤ¿Ρñ򥿥åפɽΤǥࡼɤ߿ʤळȤǤ롣ˤʤե졼ϥޡǰĤƤСĤǤɽǧƤʬ˥פ뤳ȤǤ롣ɤ߿ʤǥХǤκǽڡϡ⤦ҤȤĤΥǥХdzȤƱ򤷤Ƥ롣ο桼θĤAmazon˹ԤäƼܤõꡢO'Reilly MediaΤ褦Ϥ򥯥åƤޤͤιư߽ФƤ롣

裶 Design Thinking 裷 Design in the World of Business ϴ˿ɲä줿ȤʤäƤ롣긵˥ꥸʥС󤬤ʤʤïߤϤˤʤΤɤΤǡξϤƤ⤢ޤФƤʤäɤǤ뤦ˤʤȤʤפФ"Activity-Centered Design""Human-Centered Design"ꤷƼä褦ʹͤȤƤǤϤʤ"Human-Centered Design"ˡȤƤȤݤʤʸʤɤˤäưۤʤָĿ͡פǤϤʤ͡Ρֹưפˤäƥǥ٤Ȥȡ"ACTIVITY-CENTERED VERSUS HUMAN-CENTERED DESIGN"ȤФʸ⤢ΤΤ̤HCDιͤѤäƤʤ褦˻פ
Designers first spend time determining what basic, fundamental (root) issue needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

ޤǥʡϡ Ȥ٤ŪܼŪ꤬Ǥ뤫ꤹ뤳Ȥ˻֤䤹ΤۤȤꤹޤǡβõ褦ʤȤϤʤꤷǤ⡢ˤ褷褦ȤΤǤϤʤΩߤޤäƹDzǽʲ򹭤ǹͤ롣Ƥ褦䤯Ƥ˽椹롣Υץ֥ǥ׹͡פȸƤ֡
HCDǥ׹ͤΤζϤʣĤΥġΣĤȰդƤ롣⤦Ĥ"The Double-Diamond Model of Design"ȸƤФ졢ץȤβͤץˤơ줾򤤤äȯƹǵҴŪ˹ͤƤ˼«ȤΤƤΣĤΥץHCDΥǥˡ
  1. Observation
  2. Idea generation
  3. Prototyping
  4. Testing
򷫤֤ƳιͤEric Ries  "THE LEAN STARTUP"󾧤ƤBuild-Measure-Learnη֤ˤäơȤƤΥӥͥǥ򸡾ڤˡƱޤ⤽ǥ׹ͤȤ߽ͤФIDEO"The Art of Innovation"Dz⤵ƤԺץȤʤƱǤ롣
ΡޥHCDꤷƤΤǤϤʤޤˤ⤽Ū˲ᤷǥǥζФƷپĤ餷Human-CenteredʼȤߤ򤹤٤ʤƤ褦˻פ롣

Τ̤HCDϥǥʡλŻȤƤ뤬֥ӥͥ˷Ȥͤǥʡ褯򤹤ɬפʤɤʤ鼫ȤǥʡˤʤɬפΤ顣פȤ㡼ޡƥθդǼ뤳Ȥˤ롣

ܤɤǤĤĤȤ롣θ塢񤤤Ƥߤ褦ȻפäƤ롣

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